The Association of Magazine Media

Tuesday, October 18, 2016

Q&A with The National Enquirer's Dylan Howard
National Enquirer Editor-in-Chief Dylan Howard shares what he’s learned on the job at the 90-year-old publication: “You need look no further than the supermarket checkout to appreciate the impact the National Enquirer has had on modern journalism,” says the editor in chief.
Q&A with Jeffrey Goldberg, The Atlantic’s New Editor in Chief
"Over nine years I’ve fallen in love with The Atlantic. There’s a lot more I need to learn about it, but I start with a pretty good knowledge base." says Mr. Goldberg.
Esquire's New Print Campaign Pairs Macallan Whisky With Augmented Reality
Esquire, a magazine founded in 1933, is charging full steam into the 21st century with the help of The Macallan, a whisky brand founded in the 1700s. The November issue of Esquire, featuring Matthew McConaughey on the cover, contains a fun bonus: Readers can watch a Macallan whisky ad in 3-D augmented reality through the free Aurasma app.
Watch: U.K.'s Esquire Brings Brands to Life at "The Esquire Townhouse"
The Esquire Townhouse, which took over 10-11 Carlton Terrace in London, featured a series of live talks, interviews, screenings and masterclasses showcasing personalities and brands from the worlds of style, sport, tech, food and film.
The Associate Member Spotlight: Five Questions with PressReader's Nikolay Malyarov
Among Mr. Malyarov's compelling responses: "The core to any publisher’s motivation should be to put readers first in action, and not just in words. Publishers need to revise their business models, invest in quality journalism, tear down paywalls and amplify discoverability through digital distribution methods and really engage their readers in a participative user experience, and not a one-way journalistic and advertising monologue."
Obama Adopts a Grand Design to Shape His Legacy, - Magazines Play a Part
The president and first lady Michelle Obama even cooperated with Essence magazine for a 12-page cover package this month titled “Grace & Power” and billed as a “salute to the first couple’s finest moments” along with appearances and interviews in New York magazine, The Atlantic, and The New York Times Magazine.
Seven Lessons from FIPP's New York Media Tour
Last week, FIPP's New York Media Tour took place. In just two and a half days, 26 delegates from 16 countries met with 11 media companies in the Big Apple.
Politics, Footwear, Food Fire Up Fall’s Social Channels
Fashion content usually rules the social feeds during foliage season. But min’s monthly Social Media Boxscores, which look at social activity among magazine brands, uncovered two other persistent themes that drove traffic in September: sexy cover stories and political coverage outside of the usual newsy titles.
Actor Luke Perry Celebrates 50th Birthday with AARP Magazine Cover
Perry, who played Dylan McKay on the 1990s series Beverly Hills 90210, hit his milestone birthday on Oct. 11 and the AARP responded by tweeting the image of its "special birthday cover" featuring Perry.
Melo Covers ESPN’s NBA Preview Issue
In the accompanying feature, Melo discussed his decision to speak up and take a stand on the injustices facing the nation’s black population.
A Saintly Mother Teresa Cover
The recent canonization of Mother Teresa has generated renewed interest in a December 29, 1975 artifact: An issue of TIME that she signed, and that is now considered a "relic" by the Roman Catholic Church.
MPA Magazine Media Spotlight: Uber Launches Drone Fleet to Advertise Service During Traffic Jams
David Grossman writes in Popular Mechanics: "Uber is advertising in Latin America with drones that hover over cars stuck traffic jams. The ads line up with the ride-sharing industry's long-term goal of making cars feel like a luxury as opposed to mandatory personal item."
Politico: Rolling Stone Quietly Deletes Article about Domestic Violence and the NBA
After the piece was published, an NBA representative contacted sports editor Jason Diamond to dispute a number of assertions in the piece, a Rolling Stone source told Politico. In response, Rolling Stone added two corrections to the story. (An archived version can be viewed here )
Opening Statements Due in Rolling Stone Defamation Trial
U.Va. administrator Nicole Eramo wants $7.85 million from the magazine for its portrayal of her in the 2014 story. She claims it portrayed her as the "chief villain."
Buzzfeed's The Black List Recommends The Essence November Issue
Cori Murray writes about Gabrielle Union's cover and feature story as well as its many exclusives.
Bauer Media Group USA's New CEO Is a Champion of the Consumer & a Strong Believer in the Power of Audience First
Netflix Soars 20% As New Subscribers Stream In
Karl Lagerfeld Said to Guest Edit French Vogue
Jessica Coen Named Executive Editor of Mashable
Fashion’s Wary Approach to Amazon
New Tech Ushers in New Age of Publisher Yield
Your brand is connecting with consumers 24/7 across diverse platforms. Are you leveraging and monetizing those consumer relationships in the most effective ways? Join your peers for a half-day program exploring best practices and success stories in the areas of e-commerce, membership models, events, retail innovation and more. Timing: Wednesday, November 30, 2016 Hearst Tower Auditorium 300 W. 57th Street, NYC 8:30am - 12:45pm Check-in and continental breakfast begins at 8:30am Rates: MPA/ASME Magazine Media Member Rate: $295 Associate Member Rate: $345 Nonmember Rate: $445
MPA–The Association of Magazine Media has released its 2016/17 Magazine Media Factbook today, the definitive source of magazine media research. Since 1985, MPA has been compiling and packaging the most compelling and comprehensive facts and figures around magazine media. Derived from third-party sources and MPA’s own research and data collection, the new Factbook has nearly 100 pages of current and useful information. “Nothing informs a discussion better than solid data,” said MPA’s President and Chief Executive Officer Linda Thomas Brooks, “and the 2016/17 Magazine Media Factbook has plenty of conversation starters. The research continues to show that magazine media is the most trusted, inspiring and influential of all media, and several new studies provide even more proof of magazine media’s unique ability to drive sales.”
Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend (ROAS) with in-store purchase data, presented the study, “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” at the Advertising Research Foundation's Audience Measurement 2016 conference. The study generated benchmarks that allow marketers to compare the return they should expect from every dollar of their cross-media, digital video, display, linear TV and magazine advertising spending. In its analysis, NCS worked with The Advertising Research Foundation, CBS Corporation, Meredith Corporation, Sequent Partners and a prominent technology and display advertising company.
Magazines: Highest Return on Advertising Spend
November 09, 2016
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David Grossman writes in Popular Mechanics: "Uber is advertising in Latin America with drones that hover over cars stuck traffic jams. The ads line up with the ride-sharing industry's long-term goal of making cars feel like a luxury as opposed to mandatory personal item."