Q&A with The National Enquirer's Dylan Howard
National Enquirer Editor-in-Chief Dylan Howard shares what he’s learned on the job at the 90-year-old publication: “You need look no further than the supermarket checkout to appreciate the impact the National Enquirer has had on modern journalism,” says the editor in chief.
Q&A with Jeffrey Goldberg, The Atlantic’s New Editor in Chief
"Over nine years I’ve fallen in love with The Atlantic. There’s a lot more I need to learn about it, but I start with a pretty good knowledge base." says Mr. Goldberg.
Esquire's New Print Campaign Pairs Macallan Whisky With Augmented Reality
Esquire, a magazine founded in 1933, is charging full steam into the 21st century with the help of The Macallan, a whisky brand founded in the 1700s. The November issue of Esquire, featuring Matthew McConaughey on the cover, contains a fun bonus: Readers can watch a Macallan whisky ad in 3-D augmented reality through the free Aurasma app.
Watch: U.K.'s Esquire Brings Brands to Life at "The Esquire Townhouse"
The Esquire Townhouse, which took over 10-11 Carlton Terrace in London, featured a series of live talks, interviews, screenings and masterclasses showcasing personalities and brands from the worlds of style, sport, tech, food and film.
The Associate Member Spotlight: Five Questions with PressReader's Nikolay Malyarov
Among Mr. Malyarov's compelling responses: "The core to any publisher’s motivation should be to put readers first in action, and not just in words. Publishers need to revise their business models, invest in quality journalism, tear down paywalls and amplify discoverability through digital distribution methods and really engage their readers in a participative user experience, and not a one-way journalistic and advertising monologue."
Obama Adopts a Grand Design to Shape His Legacy, - Magazines Play a Part
The president and first lady Michelle Obama even cooperated with Essence magazine for a 12-page cover package this month titled “Grace & Power” and billed as a “salute to the first couple’s finest moments” along with appearances and interviews in New York magazine, The Atlantic, and The New York Times Magazine.
Seven Lessons from FIPP's New York Media Tour
Last week, FIPP's New York Media Tour took place. In just two and a half days, 26 delegates from 16 countries met with 11 media companies in the Big Apple.
Politics, Footwear, Food Fire Up Fall’s Social Channels
Fashion content usually rules the social feeds during foliage season. But min’s monthly Social Media Boxscores, which look at social activity among magazine brands, uncovered two other persistent themes that drove traffic in September: sexy cover stories and political coverage outside of the usual newsy titles.
Actor Luke Perry Celebrates 50th Birthday with AARP Magazine Cover
Perry, who played Dylan McKay on the 1990s series Beverly Hills 90210, hit his milestone birthday on Oct. 11 and the AARP responded by tweeting the image of its "special birthday cover" featuring Perry.
Melo Covers ESPN’s NBA Preview Issue
In the accompanying feature, Melo discussed his decision to speak up and take a stand on the injustices facing the nation’s black population.
A Saintly Mother Teresa Cover
The recent canonization of Mother Teresa has generated renewed interest in a December 29, 1975 artifact: An issue of TIME that she signed, and that is now considered a "relic" by the Roman Catholic Church.
MPA Magazine Media Spotlight: Uber Launches Drone Fleet to Advertise Service During Traffic Jams
David Grossman writes in Popular Mechanics: "Uber is advertising in Latin America with drones that hover over cars stuck traffic jams. The ads line up with the ride-sharing industry's long-term goal of making cars feel like a luxury as opposed to mandatory personal item."
Politico: Rolling Stone Quietly Deletes Article about Domestic Violence and the NBA
After the piece was published, an NBA representative contacted RollingStone.com sports editor Jason Diamond to dispute a number of assertions in the piece, a Rolling Stone source told Politico. In response, Rolling Stone added two corrections to the story. (An archived version can be viewed here http://bit.ly/2ez6Sos )
Opening Statements Due in Rolling Stone Defamation Trial
U.Va. administrator Nicole Eramo wants $7.85 million from the magazine for its portrayal of her in the 2014 story. She claims it portrayed her as the "chief villain."
Buzzfeed's The Black List Recommends The Essence November Issue
Cori Murray writes about Gabrielle Union's cover and feature story as well as its many exclusives.