The Association of Magazine Media

Friday, October 14, 2016

Has Social Media Killed Print? —Not with Millennials in the Mix.
Estelle Pin writes "With the advent of the digital age, many magazines have been moving away from print and capitalising on the sharing power of social media platforms for success among a new generation of readers. But the truth is, millennials love print as much as the generations that preceded them."
GfK MRI: Celeb Covers Drove Major Summertime Readership Booms
According to data from GfK MRI, magazine readers gravitated towards two brands’ coverage in particular: Time and Sports Illustrated. Other figures that made the grade in June were Albert Einstein with Discover’s Inside Einstein’s Mind issue, as well as Kanye and Kim Kardashian West who graced the cover of Star’s June 13 issue alleging their “Divorce!”
The Cover Story: New York Magazine
Caysey Welton writes: "In the midst of one of the wildest Presidential elections in U.S. history, most of the focus has been on the potential successors to the White House. But New York’s October 3 issue chooses to instead look back at the past eight years and the man who is currently in office."
Sports Illustrated Delves Into the Murder of Will Smith
“The Saint v. the ‘Thug’” is the piece that kicks off Sports Illustrated’s new ongoing series SI True Crime this week.
Introducing Dwell x Target: Modern by Dwell Magazine
“…you’re going to want to step on the brakes this winter, when the just-announced Modern by Dwell Magazine collection lands in stores.”
Field & Stream Revamps Website
Anthony Licata, editorial director of Bonnier’s Lifestyle Group, said the redesign gave Bonnier the opportunity to showcase features and video content on the homepage, while improving the overall experience of the site.
Houston Equity Firm Buys Texas Monthly
The nationally recognized authority on life in the state of Texas, Texas Monthly has won 13 National Magazine Awards and has chronicled life in contemporary Texas since 1973.
Jason Feifer Takes Over As Entrepreneur Magazine EIC
Following stints with Men’s Health, Fast Company and Maxim magazine, Jason Feifer joined Entrepreneur magazine last fall as executive editor.
Entrepreneur Media Joins Forces with Cannabis Site
Keith Kelly writes: "Entrepreneur Media, which is being remade by editorial refugees from Maxim, has unveiled a partnership with dispensaries.com, a Web site focusing on all things cannabis."
Women’s Health Names Site Director
Women’s Health has named Robin Hilmantel site director of womenshealthmag.com. Hilmantel rejoins WH from Time Inc.’s Motto.
People en Español 20th Anniversary Cover with Jennifer Lopez Revealed
See the new issue on newsstands today @ the 10:00 mark, along with bits about JLo's involvement in the People en Español Festival this weekend.
MPA's Magazine Media Spotlight: The People en Español Festival
The annual two day event is featured in The New York Times' Around Town feature, and it's happening this weekend!
Good Housekeeping's Meaghan Murphy on TODAY
Good Housekeeping executive director Meaghan Murphy was on the TODAY Show again, sharing persuasion tips for convincing others to give you want you want. She was joined by author and entrepreneur Dave Kerpen.
More Exclusives from the Essence November Issue with Gabrielle Union
Gabrielle Union supports survivors of assault boycotting "The Birth of a Nation" as BET responds to her lawsuit.
William Hearst III Joins Center for Investigative Reporting
Hearst is the chairman of Hearst’s board and the grandson of William Randolph Hearst.
Sacramento Media Acquires Sierra Heritage
The 35-year-old title, which covers the Sierra Foothills region, will be rebranded next year under the new name of Sierra Living.
Pinterest Hits 150 Million Monthly Active Users
Facetime with Pinterest’s Larkin Brown
How (U.K.) The Sun Uses Facebook to Build Audience, Since Dropping Its Paywall
Publishers Become Retailers in the Market for Survival
Desktop Is the New Print for Publishers
Le Monde’s Magazine M Turns 5
Your brand is connecting with consumers 24/7 across diverse platforms. Are you leveraging and monetizing those consumer relationships in the most effective ways? Join your peers for a half-day program exploring best practices and success stories in the areas of e-commerce, membership models, events, retail innovation and more. Timing: Wednesday, November 30, 2016 Hearst Tower Auditorium 300 W. 57th Street, NYC 8:30am - 12:45pm Check-in and continental breakfast begins at 8:30am Rates: MPA/ASME Magazine Media Member Rate: $295 Associate Member Rate: $345 Nonmember Rate: $445
MPA–The Association of Magazine Media has released its 2016/17 Magazine Media Factbook today, the definitive source of magazine media research. Since 1985, MPA has been compiling and packaging the most compelling and comprehensive facts and figures around magazine media. Derived from third-party sources and MPA’s own research and data collection, the new Factbook has nearly 100 pages of current and useful information. “Nothing informs a discussion better than solid data,” said MPA’s President and Chief Executive Officer Linda Thomas Brooks, “and the 2016/17 Magazine Media Factbook has plenty of conversation starters. The research continues to show that magazine media is the most trusted, inspiring and influential of all media, and several new studies provide even more proof of magazine media’s unique ability to drive sales.”
Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend (ROAS) with in-store purchase data, presented the study, “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” at the Advertising Research Foundation's Audience Measurement 2016 conference. The study generated benchmarks that allow marketers to compare the return they should expect from every dollar of their cross-media, digital video, display, linear TV and magazine advertising spending. In its analysis, NCS worked with The Advertising Research Foundation, CBS Corporation, Meredith Corporation, Sequent Partners and a prominent technology and display advertising company.
Magazines: Highest Return on Advertising Spend
November 09, 2016
MPA Offices
October 25, 2016
MPA Offices
November 30, 2016
Hearst Tower
December 01, 2016
Hearst Tower
February 08, 2017
Conrad New York
Contact Alison Heisler, aheisler@magazine.org or 212-872-3740, for details and custom opportunities.

Lauren R.D. Fox writes "Honored as InStyle’s Man Of Style for the month, Kofi (and his mother) posted the jaw-dropping photos that made our hearts (and other body parts) drum inappropriately."

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