The Association of Magazine Media

Thursday, October 13, 2016

Time Inc.’s Essence Launches Redesigned Website
In TNM: "According to (August), Essence’s overall brand audience totals more 12.1 million—+26% versus the same period last year—and its social audience reaches more than 4 million across platforms."
Q&A with Meredith's Christine Guilfoyle on the Magnolia Launch
“You know that I’m a huge proponent of things like this. What we’ve done at Meredith, and most recently with the launch of The Magnolia Journal; print is alive and well. The consumer continues to purchase print products that appeal to their passions and their sensibilities for service. Circulation numbers have never faltered and it’s our job as publishers, individually, and as publishing companies, to make sure that we continue to demonstrate to the advertising community that we have “her” hooked..." Christine Guilfoyle, Senior VP, Publisher, Meredith National Media Group.
MPA Magazine Media Spotlight: Outside Magazine and Pet Care Company Merrick to Partner on an NCAA-style Bracket (For Dogs)
Vote on each matchup once per round. The four rounds will last one week each. Winners of each matchup will advance until only two breeds remain. The champion will be announced on Nov 9th.
Access Hollywood Reveals Women’s Health Magazine’s November Cover with Priyanka Chopra
"Quantico" star Priyanka Chopra does her own stunts on her ABC series, so staying fiercely fit is important to her as she explains in the pages of November's Women's Health. But that doesn't mean she doesn't have diet cheat days!
Wine Spectator Turns 40!
"The book of Shanken" celebrates four decades: "The Nov. 15 issue of Wine Spectator (on newsstands Oct. 18) commemorates the 40th anniversary of a publication that is to wine what Sports Illustrated is to fun and games and Rolling Stone is to rock ’n’ roll."
W Magazine's Stefano Tonchi on Print Innovation and Audience Growth
“The centerpiece of our philosophy is to make the magazine a collectible piece, something people will want to hold on to. Everything has become so disposable,” said editor in chief Stefano Tonchi.
MPA Magazine Media Spotlight: InStyle Names Kofi Siriboe "Man of Style"
Lauren R.D. Fox writes "Honored as Instyle’s Man Of Style for the month, Kofi (and his mother) posted the jaw-dropping photos that made our hearts (and other body parts) drum inappropriately."
Women’s Health Fitness Director Jen Ator Shares Tips for a Safe Running Routine on The Doctors
In recent months three women were tragically murdered while running by themselves. This has many women questioning their daily running routines. To help you feel more safe while you're out for a run we have some lifesaving tips from Women's Health Magazine Fitness director Jen Ator.
Good Housekeeping's Meaghan Murphy on TODAY
Good Housekeeping’s executive editor Meaghan Murphy appeared on the TODAY Show showcasing GH’s selects for the hottest toys to hit shelves this fall.
More on Time Inc. Taps Judith Hammerman As VP, Global Data Commercialization
Time Inc. has named Judith Hammerman VP of global data commercialization, a newly created "cross-functional" role. Hammerman was previously VP of national sales at Connexity. Earlier in her career, Hammerman spent seven years at Time Inc. in a variety of sales roles at Fortune and CNN Money.
More Exclusives from the November Issue of Essence
Gabrielle Union speaks to the Boycott of "Birth of a Nation," and defends sharing her personal story about her assault, as well opening up about raising African-American boys in America in 2016.
More on Apple, Google Welcome Nudity-Free Playboy
Playboy, long too risqué for easily-shocked tech platforms, will soon be available at both Apple’s iTunes Store and Google Play, thanks to its well-publicized decision to drop nudity in its print and digital products beginning in 2014.
What Epicurious’ Eric Gillin Does in His Downtime
As the executive director of Epicurious, overseeing digital and content strategy, as well as the head of product for the Food Innovation Group, Gillin runs digital product strategy across both Epicurious and Bon Appétit. Last February, he relaunched the Epicurious brand, and less than a year later, Epicurious traffic had more than doubled, attracting 18MM UVs in December 2015, driven by a thousand-fold increase in video and a three-fold increase in social media traffic.
ASME Next Awards 2017
The 2017 ASME Next Awards Call for Entries has been posted at The ASME Next Awards honor outstanding achievement by magazine journalists under the age of 30. Any young journalist working in print or digital media, including editors, writers, producers and designers, is eligible for nomination. Visit for more information.
Ad Agency "Huge" Launches Its Own Online Magazine for Design and Tech Lovers
Facebook Has Repeatedly Trended Fake News Since Firing Its Human Editors
Facebook Adds New Ways to Monetize Instant Articles, Including Video and Carousel Ads
Bleacher Report to Broadcast Live Sports Using Facebook Live
What Marketers Need to Know About the FCC's Proposed New Consumer Privacy Rules
Join MPA for lunch and hear about the revolutionary new product that print publishers need to stay relevant digitally. MAZ Founder and CEO Paul Canetti will share a case study featuring Forbes. MAZ has developed Phoenix, a new mobile-first platform that converts all of a magazine brand’s content – print, web, video – into a branded, customized app. Thinking beyond InDesign and PDF, Phoenix is a truly modern, simplified solution for print publishers. Complimentary for ASME/MPA magazine media members.
Your brand is connecting with consumers 24/7 across diverse platforms. Are you leveraging and monetizing those consumer relationships in the most effective ways? Join your peers for a half-day program exploring best practices and success stories in the areas of e-commerce, membership models, events, retail innovation and more. Timing: Wednesday, November 30, 2016 Hearst Tower Auditorium 300 W. 57th Street, NYC 8:30am - 12:45pm Check-in and continental breakfast begins at 8:30am Rates: MPA/ASME Magazine Media Member Rate: $295 Associate Member Rate: $345 Nonmember Rate: $445
MPA–The Association of Magazine Media has released its 2016/17 Magazine Media Factbook today, the definitive source of magazine media research. Since 1985, MPA has been compiling and packaging the most compelling and comprehensive facts and figures around magazine media. Derived from third-party sources and MPA’s own research and data collection, the new Factbook has nearly 100 pages of current and useful information. “Nothing informs a discussion better than solid data,” said MPA’s President and Chief Executive Officer Linda Thomas Brooks, “and the 2016/17 Magazine Media Factbook has plenty of conversation starters. The research continues to show that magazine media is the most trusted, inspiring and influential of all media, and several new studies provide even more proof of magazine media’s unique ability to drive sales.”
Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend (ROAS) with in-store purchase data, presented the study, “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” at the Advertising Research Foundation's Audience Measurement 2016 conference. The study generated benchmarks that allow marketers to compare the return they should expect from every dollar of their cross-media, digital video, display, linear TV and magazine advertising spending. In its analysis, NCS worked with The Advertising Research Foundation, CBS Corporation, Meredith Corporation, Sequent Partners and a prominent technology and display advertising company.
Magazines: Highest Return on Advertising Spend
November 09, 2016
MPA Offices
October 25, 2016
MPA Offices
November 30, 2016
Hearst Tower
December 01, 2016
Hearst Tower
February 08, 2017
Conrad New York
Contact Alison Heisler, or 212-872-3740, for details and custom opportunities.

Vote on each matchup once per round. The four rounds will last one week each. Winners of each matchup will advance until only two breeds remain. The champion will be announced on Nov 9th.

Lauren R.D. Fox writes "Honored as InStyle’s Man Of Style for the month, Kofi (and his mother) posted the jaw-dropping photos that made our hearts (and other body parts) drum inappropriately."