The Association of Magazine Media

Wednesday, October 12, 2016

Let Girls Learn Program Wins Support from 65 Magazines
Launched by President Obama and First Lady Michelle Obama in March 2015 to expand access to education for adolescent girls worldwide, the PSA campaign for Let Girls Learn will reach more than 60 percent of U.S. adults.
The Media Chart for October 7 - "Gibbs Is Back," and Women's Health, Men's Lifestyle/Fitness Magazines Report Audience
Women's Health and Men's Health lead the rankings for their respective categories with cross platform audiences of 18.9 million and 19.2 million. Esquire is the biggest gainer at 61.6% over August 2015 with Shape and Self posting impressive double digit gains as well. Read more to see the top fives in each category.
Readership Study: Audiences Drawn to Muhammad Ali’s Passing
The study showed there was a 5-way tie for best-read issues in June. Discover (June), Popular Photography (June), Sports Illustrated (June 13), Star (June 13) and Time (June 20), all received the highest possible score of 140.
Time Inc. Weaves Brands Into Facebook Live
InStyle fans tuning into Facebook Live earlier this year watched a La Mer expert conduct a skin consultation with an InStyle editor. The editorial video with brand integration became one of the first examples of Time Inc.’s Social Now ad product.
WIRED Issue Guest-Edited by President Obama Is Here
“When Wired asked me to guest-edit the November issue, I didn’t hesitate,” wrote Obama. “I know it’s the height of election season, and I happen to have a day job that keeps me pretty busy. But given the chance to immerse myself in the possibility of interplanetary travel or join a deep-dive conversation on artificial intelligence, I’m going to say yes. I love this stuff. Always have.”
The Forbes Under 30 Summit Gets Underway on Sunday
The tents housing the “Forbes Under 30” conference have been going up at City Hall Plaza, one of five venues for the event.
Bloomberg’s New Global Chief of Digital Innovation on the Company’s Careful Hunt for New Audiences
“If you look at our approach at how we play on platforms that we don’t own, compared to other media companies, you’ll see we do it a little differently, because we’re part of a bigger exceedingly well-capitalized, healthy — for lack of a better term — technology company... So we aren’t subject to the stormy winds of the rest of the media industry.” Michael Shane, Bloomberg Media’s Global Head of Digital Innovation.
Good Housekeeping's Jane Francisco and Susan Westmoreland Appear on Harry
Editor in chief Jane Francisco and food director Susan Westmoreland appeared on the new syndicated daytime show “Harry” discussing the iconic Good Housekeeping popover and how the GH Institute’s Test Kitchen develops recipes.
Q&A with Men’s Health's Matt Bean
"Magazines have been, and I believe always will be, a vibrant and powerful spotlight in our society for what matters most." Says Men’s Health editor in chief Matt Bean.
More Exclusives from Gabrielle Union's Essence Cover Story for November's Issue
Union offers a surprisingly candid interview, speaking to the recent controversies surrounding the motion picture "The Birth of a Nation." "I don't want to put myself above anyone's pain or triggers. Every victim or survivor, I believe you. I support you. I support you if you don't want to see the film. I absolutely understand and respect that. I can't sell the film."
More on Graydon Carter’s Satirical Spy Magazine's Return
Marking the 30th anniversary of Spy’s first issue, the “digital pop-up” mag will try to re-create its rapier wit to lunge at both candidates.
MPA Magazine Media Spotlight: CoverGirl Announces Its First Male CoverGirl Spokesmodel
In Cosmopolitan, Carly Cardellino writes "You might recognize makeup artist and YouTuber James Charles’s face from his ***flawless senior pictures. They went viral after he revealed that he’d brought his own light ring to the portrait session do-over (he didn’t like how the originals turned out)."
Playboy Launches iTunes App
“Since introducing a brand new vision for Playboy magazine earlier this year, we have expanded our distribution channels in many powerful ways, including higher visibility on an increased number of traditional and digital media platforms,” said Playboy Enterprises COO/CFO David Israel.
Time Inc. Names VP of Data Commercialization
In her new Time Inc. role, Judith Hammerman will be responsible for combining the publisher’s brands to increase commercial data monetization and provide advertisers cross-platform solutions.
HGTV Magazine Makes Changes to Marketing Team
HGTV Magazine has made two changes to its marketing team. The title has hired Christine McEnery and promoted Kimberly Etzin.
ASME Next Awards 2017
The 2017 ASME Next Awards Call for Entries has been posted at ASMENextAwards.org. The ASME Next Awards honor outstanding achievement by magazine journalists under the age of 30. Any young journalist working in print or digital media, including editors, writers, producers and designers, is eligible for nomination. Visit asmenextawards.org for more information.
Avon Rebrands, Calls out to Millennials
Huffington Post Executive Editor Liz Heron Resigns
Maxim Model in Meat Dress "Cooked" Under Photoshoot Lights
Kendall Jenner and Love Magazine Host Casting Call for Cover Star
Iconic Gay Magazine XY Returns for a New Generation
Gawker Looking into Lawsuit Against Peter Thiel
Osaka High Court Rejects Defense Minister Inada's Appeal over Magazine Defamation Case
Join MPA for lunch and hear about the revolutionary new product that print publishers need to stay relevant digitally. MAZ Founder and CEO Paul Canetti will share a case study featuring Forbes. MAZ has developed Phoenix, a new mobile-first platform that converts all of a magazine brand’s content – print, web, video – into a branded, customized app. Thinking beyond InDesign and PDF, Phoenix is a truly modern, simplified solution for print publishers. Complimentary for ASME/MPA magazine media members.
Your brand is connecting with consumers 24/7 across diverse platforms. Are you leveraging and monetizing those consumer relationships in the most effective ways? Join your peers for a half-day program exploring best practices and success stories in the areas of e-commerce, membership models, events, retail innovation and more. Timing: Wednesday, November 30, 2016 Hearst Tower Auditorium 300 W. 57th Street, NYC 8:30am - 12:45pm Check-in and continental breakfast begins at 8:30am Rates: MPA/ASME Magazine Media Member Rate: $295 Associate Member Rate: $345 Nonmember Rate: $445
MPA–The Association of Magazine Media has released its 2016/17 Magazine Media Factbook today, the definitive source of magazine media research. Since 1985, MPA has been compiling and packaging the most compelling and comprehensive facts and figures around magazine media. Derived from third-party sources and MPA’s own research and data collection, the new Factbook has nearly 100 pages of current and useful information. “Nothing informs a discussion better than solid data,” said MPA’s President and Chief Executive Officer Linda Thomas Brooks, “and the 2016/17 Magazine Media Factbook has plenty of conversation starters. The research continues to show that magazine media is the most trusted, inspiring and influential of all media, and several new studies provide even more proof of magazine media’s unique ability to drive sales.”
Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend (ROAS) with in-store purchase data, presented the study, “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” at the Advertising Research Foundation's Audience Measurement 2016 conference. The study generated benchmarks that allow marketers to compare the return they should expect from every dollar of their cross-media, digital video, display, linear TV and magazine advertising spending. In its analysis, NCS worked with The Advertising Research Foundation, CBS Corporation, Meredith Corporation, Sequent Partners and a prominent technology and display advertising company.
Magazines: Highest Return on Advertising Spend
November 09, 2016
MPA Offices
October 25, 2016
MPA Offices
November 30, 2016
Hearst Tower
December 01, 2016
Hearst Tower
February 08, 2017
Conrad New York
Contact Alison Heisler, aheisler@magazine.org or 212-872-3740, for details and custom opportunities.

In Cosmopolitan, Carly Cardellino writes "You might recognize makeup artist and YouTuber James Charles’s face from his ***flawless senior pictures. They went viral after he revealed that he’d brought his own light ring to the portrait session do-over (he didn’t like how the originals turned out)."

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