The Association of Magazine Media

Tuesday, October 11, 2016

Time Inc. Magazines Available on Ziosk Tablets in Restaurants
“This deal underscores our plan to expand beyond our core properties to leverage the diverse ecosystem of third-party digital platforms, emerging media channels and device-driven networks to reach consumers everywhere and to derive maximum value and growth for our business,” stated Time Inc.’s Joseph LaFalce, executive director of business development.
Not Just Facebook: Advertisers Have Measurement Gripes with All (Social Media) Platforms
While Facebook’s overcounting of its video viewing was “a massive error,” said Benjamin Arnold, business director at We Are Social, “the other platforms are still behind in advertising offerings and integrations.”
Condé Nast Taps AOL’s Jim Norton As Chief Business Officer
Veteran digital ad sales leader Jim Norton has joined the ranks of Condé Nast’s leadership as its first ever chief business officer and president of revenue.
Harvard Business Review Editor on Africa, Apple and Why the Rules of Business Matter
Many businesses, including publishers, made the fatal mistake of believing the rules of business did not apply to them during the rise of the digital economy because they were employing revolutionary technology, says Amy Bernstein, editor of the Harvard Business Review. She also argues that Africa is more interesting than Apple.
MPA Magazine Media Spotlight: 65 Magazine Media Brands Donate Ad Space in Support of Let Girls Learn
The PSA campaign will reach more than 60% of U.S. adults. Click here to see the full list of titles running the public service announcement.
Gabrielle Union on Essence's November Cover
Offering her personal perspectives on many subjects already on the minds of today's readers, Union's exclusive far-ranging interview will have something for everyone to think about.
Runner’s World 50th Anniversary Issue Features Kevin Hart
“I want to bridge the gap between what we consider a pro athlete and that person that doesn’t consider themselves to be an athlete at all,” the comedian, 37, tells Runner’s World in the magazine’s 50th Anniversary issue, on newsstands on October 18. “I’m not an athlete.”
Elle’s Augmented Reality Experiment
The magazine has linked up with HuffPo RYOT for an augmented reality video for its "Women in Hollywood" issue.
Spy Magazine Returns As Digital Pop-Up
Esquire site will feature irreverent humor on Election 2016: With Hillary Clinton and Donald Trump battling for the presidency, Spy magazine is returning to chronicle every daily twist and turn of the campaign’s final stretch.
Reginald K. Brack Jr. Who Led Time Inc. into Entertainment Era Dies at 79
Reginald K. Brack Jr., who as a top executive at Time Inc. helped shepherd the company’s sometimes uneasy transformation from a primarily journalistic enterprise into a multimedia and entertainment company, died on Oct. 4 at his home in Greenwich, Conn. He was 79.
Atlantic Names Jeffrey Goldberg Its Editor in Chief
The Atlantic said on Tuesday that it had named Jeffrey Goldberg, a correspondent for the company since 2007, its next editor in chief, drawing an extensive search to a close.
InStyle's Amy Synnott on The Wendy Williams Show
Instyle's executive editor Amy Synnott shows viewers fall’s hottest shoe trends.
Popular Science Knows What’s Popular on Social
There’s an endless stream of new social tools and platforms to experiment with. For Jason Lederman, social media editor at Popular Science, the revolutionary feature to pay attention to this year is live video.
Foreign Policy Breaks with Tradition to Endorse Hillary Clinton
“We cherish and fiercely protect this publication’s independence and its reputation for objectivity, and we deeply value our relationship with all of our readers, regardless of political orientation. It is for all these reasons that FP’s editors are now breaking with tradition to endorse Hillary Clinton for the next president of the United States.”
Marie Claire Adds Washington Political Columnist & Senior Editor to Masthead
Per an announcement today by Hearst, Stevens is joining Marie Claire as a contributing editor and will be listed on the masthead starting in December...
More on Cat Marnell's Return to XoJane
Page Six's Richard Johnson: "At — where Marnell has returned as a contributing editor — the formerly hard-partying, drug-abusing beauty editor, now 34, is working with the staff and attending editorial meetings."
Rolling Stone Accuses UVa Administrator of Leaking Videos
Attorneys for Rolling Stone are accusing a University of Virginia administrator of leaking deposition videos to a television network to support her lawsuit over her portrayal in a discredited article.
Ousted Executive Files Suit Against High Times Magazine
A veteran media executive appalled by the “inappropriate” behavior of staffers at legendary marijuana mag High Times was fired when he demanded a more professional environment, he claims.
ASME Next Awards 2017
The 2017 ASME Next Awards Call for Entries has been posted at The ASME Next Awards honor outstanding achievement by magazine journalists under the age of 30. Any young journalist working in print or digital media, including editors, writers, producers and designers, is eligible for nomination. Visit for more information.
As Facebook Turns Fickle, Publishers Focus Again on Search
Twitter CEO Calls Company "People's News Network"
Why Publishers Are Getting More Serious about Personalization
Peter Thiel’s Lawyer Isn’t Stopping His War on Journalists
Join MPA for lunch and hear about the revolutionary new product that print publishers need to stay relevant digitally. MAZ Founder and CEO Paul Canetti will share a case study featuring Forbes. MAZ has developed Phoenix, a new mobile-first platform that converts all of a magazine brand’s content – print, web, video – into a branded, customized app. Thinking beyond InDesign and PDF, Phoenix is a truly modern, simplified solution for print publishers. Complimentary for ASME/MPA magazine media members.
Your brand is connecting with consumers 24/7 across diverse platforms. Are you leveraging and monetizing those consumer relationships in the most effective ways? Join your peers for a half-day program exploring best practices and success stories in the areas of e-commerce, membership models, events, retail innovation and more. Timing: Wednesday, November 30, 2016 Hearst Tower Auditorium 300 W. 57th Street, NYC 8:30am - 12:45pm Check-in and continental breakfast begins at 8:30am Rates: MPA/ASME Magazine Media Member Rate: $295 Associate Member Rate: $345 Nonmember Rate: $445
MPA–The Association of Magazine Media has released its 2016/17 Magazine Media Factbook today, the definitive source of magazine media research. Since 1985, MPA has been compiling and packaging the most compelling and comprehensive facts and figures around magazine media. Derived from third-party sources and MPA’s own research and data collection, the new Factbook has nearly 100 pages of current and useful information. “Nothing informs a discussion better than solid data,” said MPA’s President and Chief Executive Officer Linda Thomas Brooks, “and the 2016/17 Magazine Media Factbook has plenty of conversation starters. The research continues to show that magazine media is the most trusted, inspiring and influential of all media, and several new studies provide even more proof of magazine media’s unique ability to drive sales.”
Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend (ROAS) with in-store purchase data, presented the study, “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” at the Advertising Research Foundation's Audience Measurement 2016 conference. The study generated benchmarks that allow marketers to compare the return they should expect from every dollar of their cross-media, digital video, display, linear TV and magazine advertising spending. In its analysis, NCS worked with The Advertising Research Foundation, CBS Corporation, Meredith Corporation, Sequent Partners and a prominent technology and display advertising company.
Magazines: Highest Return on Advertising Spend
November 09, 2016
MPA Offices
October 25, 2016
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November 30, 2016
Hearst Tower
December 01, 2016
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February 08, 2017
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Contact Alison Heisler, or 212-872-3740, for details and custom opportunities.

The PSA campaign will reach more than 60% of U.S. adults. Click to see the full list of titles running the public service announcement.