Friday, October 7, 2016
Hackers Change BuzzFeed Headlines
Gannett’s Buying Spree Extends to Magazines
More on Magnolia: Fixer Upper Couple Will Debut a Lifestyle Magazine
Poll: What's Your Biggest Challenge in Branded Content?
Four Tactics Marketers Can Take from "Outsider" Politicians
P&G's Spinoff of Beauty Brands to Coty Leaves Grey with a Conflict
Google Backs Out of Twitter Bid, Marketers Dismayed
Your brand is connecting with consumers 24/7 across diverse platforms. Are you leveraging and monetizing those consumer relationships in the most effective ways? Join your peers for a half-day program exploring best practices and success stories in the areas of e-commerce, membership models, events, retail innovation and more.
Timing:
Wednesday, November 30, 2016
Hearst Tower Auditorium
300 W. 57th Street, NYC
8:30am - 12:45pm
Check-in and continental breakfast begins at 8:30am
Rates:
MPA/ASME Magazine Media Member Rate: $295
Associate Member Rate: $345
Nonmember Rate: $445
MPA–The Association of Magazine Media has released its 2016/17 Magazine Media Factbook today, the definitive source of magazine media research. Since 1985, MPA has been compiling and packaging the most compelling and comprehensive facts and figures around magazine media. Derived from third-party sources and MPA’s own research and data collection, the new Factbook has nearly 100 pages of current and useful information.
“Nothing informs a discussion better than solid data,” said MPA’s President and Chief Executive Officer Linda Thomas Brooks, “and the 2016/17 Magazine Media Factbook has plenty of conversation starters. The research continues to show that magazine media is the most trusted, inspiring and influential of all media, and several new studies provide even more proof of magazine media’s unique ability to drive sales.”
Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend (ROAS) with in-store purchase data, presented the study, “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” at the Advertising Research Foundation's Audience Measurement 2016 conference. The study generated benchmarks that allow marketers to compare the return they should expect from every dollar of their cross-media, digital video, display, linear TV and magazine advertising spending. In its analysis, NCS worked with The Advertising Research Foundation, CBS Corporation, Meredith Corporation, Sequent Partners and a prominent technology and display advertising company.
February 08, 2017
Conrad New York
Contact Alison Heisler, aheisler@magazine.org or 212-872-3740, for details and custom opportunities.

When the disrupters become the disrupted, and everyone’s in the tech business, it’s time for a shake-up in Vanity Fair’s annual ranking of Silicon Valley hotshots, Hollywood moguls, Wall Street titans, and cultural icons.