The Association of Magazine Media

Friday, October 7, 2016

The MPA Daily News Roundup will return on Tuesday, October 11, 2016.
Dr. Oz The Good Life Is Good Business
Casey Welton writes: "When you look at MagNet’s newsstand rankings for the top 10 monthly magazines, you see some of the usual suspects—Cosmo (#2), InStyle (#3), Real Simple (#5) but number eight on the list is a magazine that launched in 2014. Dr. Oz The Good Life may be just a little over two-years old, but its almost-instant success story is one that legacy titles should take note of."
How Meredith Plans to Leverage Its Massive Millennial Reach
Meredith's Kim Martin and Nancy Weber on what makes female consumers tick: Last month in New York, Meredith Corp. held its first-ever BrandFront presentation, revealing to advertisers "Partnerships That Will Change the World," a sprawling multi-platform content initiative designed to engage Meredith's massive (and growing) female Millennial audience.
The New Yorker Festival Taps Sibling Conde Nast Brands for Sponsored Panels
Editors from Bon Appétit and Condé Nast Traveler will take part in the food panel, and editors from Architectural Digest and Golf Digest will discuss travel.
Redbook Magazine’s September Issue: "I Did It For Us"
Sharifa Murdock: "When I was first presented with a nomination for the Redbook Real Women Style Awards, I didn’t think I’d stand a chance."
More Exclusives from InStyle's November Issue with Emily Blunt
Apparently it took prosthetics and effects makeup to make Emily Blunt look "drunk and ugly" for "The Girl on the Train." Blunt also confesses she struggled to say her own name as a child in her attempts to overcome stuttering.
The Economist Is Joining Snapchat Discover
The channel, which will update weekly, shows how Snapchat is getting more flexible with publishing frequency, introducing popup and occasional channels.
Sara Nathan Named People's Executive Digital Editor
Time Inc.'s People has promoted Sara Nathan to executive editor of digital. ... development teams to accelerate growth across digital platforms.
Q&A with Matt Bean: His Vision for Men’s Health
"You need to shake it up and take chances, and it feels like we’re willing to do that now, and we have the team to do that. It matters to me that we have a different perspective, from the top down. Maria’s the only female CEO among the major magazine publishers. That’s incredible. She’s proven that she is willing to make bold moves. And Beth Buehler, who just took on the COO role, is phenomenal." -Matt Bean, editor in chief, Men's Health.
Mens' Health Editor in Chief Announces "Ultimate Guy"
Men’s Health editor in chief, Matt Bean revealed the winner of the third annual Ultimate Guy contest exclusively on the Today Show.
Paul Reyes Named VQR Editor
Mr. Reyes, who joined VQR in 2012 and has served as deputy editor since 2013, is the tenth editor in the magazine’s ninety-two-year history.
Cat Marnell Is Back at XoJane
"I’m thrilled that she is in such a good place now and that we have a chance to work together again under better circumstances. Having her on board as a Contributing Editor is a dream,” Jane Pratt wrote in a statement to the Cut.
Associate Member Spotlight: 5 Questions with Texture's Maggie Murphy
"My career began as an EW geek, and I still worship at the altar of Oprah and Real Simple, but thanks to Texture, I am whatever magazine suits my fancy that day. Right now, I am loving Midwest Living and thrilled that we have both The Atlantic and the Canadian weekly, Macleans, for the political points of view. And we just added Texas Monthly."
MPA Magazine Media Spotlight: Vanity Fair - The New Establishment 2016!
When the disrupters become the disrupted, and everyone’s in the tech business, it’s time for a shake-up in Vanity Fair’s annual ranking of Silicon Valley hotshots, Hollywood moguls, Wall Street titans, and cultural icons.
MinOnline Recaps Recent People Moves in Magazine Media for October's Start
At Bonnier, Field & Stream has a new editor in chief; TIME Digital has a new executive editor; The Atlantic's CityLab has a new senior associate editor from within its ranks; TV Guide hired a new star columnist - from the world of TV; Bloomberg has named its global head of digital innovation; Philadelphia Magazine has identified an interim editor while a search is on.
Ellie Awards 2017 Call for Entries
The Ellie Awards 2017 Call for Entries has been posted. Founded in 1966, the awards are sponsored by the American Society of Magazine Editors in association with the Columbia University Graduate School of Journalism and are administered by ASME. More than 100 finalists and winners will be honored at the Ellie Awards Annual Gala at Cipriani Wall Street in New York on February 7, 2017. For more information, visit
Hackers Change BuzzFeed Headlines
Gannett’s Buying Spree Extends to Magazines
More on Magnolia: Fixer Upper Couple Will Debut a Lifestyle Magazine
Poll: What's Your Biggest Challenge in Branded Content?
Four Tactics Marketers Can Take from "Outsider" Politicians
P&G's Spinoff of Beauty Brands to Coty Leaves Grey with a Conflict
Google Backs Out of Twitter Bid, Marketers Dismayed
Join MPA for lunch and hear about the revolutionary new product that print publishers need to stay relevant digitally. MAZ Founder and CEO Paul Canetti will share a case study featuring Forbes. MAZ has developed Phoenix, a new mobile-first platform that converts all of a magazine brand’s content – print, web, video – into a branded, customized app. Thinking beyond InDesign and PDF, Phoenix is a truly modern, simplified solution for print publishers. Complimentary for ASME/MPA magazine media members.
Your brand is connecting with consumers 24/7 across diverse platforms. Are you leveraging and monetizing those consumer relationships in the most effective ways? Join your peers for a half-day program exploring best practices and success stories in the areas of e-commerce, membership models, events, retail innovation and more. Timing: Wednesday, November 30, 2016 Hearst Tower Auditorium 300 W. 57th Street, NYC 8:30am - 12:45pm Check-in and continental breakfast begins at 8:30am Rates: MPA/ASME Magazine Media Member Rate: $295 Associate Member Rate: $345 Nonmember Rate: $445
MPA–The Association of Magazine Media has released its 2016/17 Magazine Media Factbook today, the definitive source of magazine media research. Since 1985, MPA has been compiling and packaging the most compelling and comprehensive facts and figures around magazine media. Derived from third-party sources and MPA’s own research and data collection, the new Factbook has nearly 100 pages of current and useful information. “Nothing informs a discussion better than solid data,” said MPA’s President and Chief Executive Officer Linda Thomas Brooks, “and the 2016/17 Magazine Media Factbook has plenty of conversation starters. The research continues to show that magazine media is the most trusted, inspiring and influential of all media, and several new studies provide even more proof of magazine media’s unique ability to drive sales.”
Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend (ROAS) with in-store purchase data, presented the study, “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” at the Advertising Research Foundation's Audience Measurement 2016 conference. The study generated benchmarks that allow marketers to compare the return they should expect from every dollar of their cross-media, digital video, display, linear TV and magazine advertising spending. In its analysis, NCS worked with The Advertising Research Foundation, CBS Corporation, Meredith Corporation, Sequent Partners and a prominent technology and display advertising company.
Magazines: Highest Return on Advertising Spend
November 09, 2016
MPA Offices
October 25, 2016
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November 30, 2016
Hearst Tower
December 01, 2016
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February 08, 2017
Conrad New York
Contact Alison Heisler, or 212-872-3740, for details and custom opportunities.
When the disrupters become the disrupted, and everyone’s in the tech business, it’s time for a shake-up in Vanity Fair’s annual ranking of Silicon Valley hotshots, Hollywood moguls, Wall Street titans, and cultural icons.