The Association of Magazine Media

Wednesday, October 5, 2016

Vanity Fair Unveils Annual New Establishment List
Vanity Fair’s annual New Establishment List, which features “Silicon Valley hotshots, Hollywood moguls, Wall Street titans, and cultural icons” is out today.
Time Inc. COO of Sales Mark Ellis On New Selling Structure & Strategy
Denis Wilson writes: "Time Inc. turned heads in August when it announced it would be nixing the “publisher” title in favor of brand group directors. The change in nomenclature was an effort to move the company further from the print-centric reputation of yore and market itself as a digital-first company."
Indie Mags: The Heart and Soul of Print
Cable Neuhaus writes: "In this booming digital era, it’s many of the indie titles that best represent the heart and soul of what it means to be a print magazine. They are not intended to be websites first; they are print books first and always, and with good reason."
Associate Member Spotlight: 5 Questions with Texture's Maggie Murphy
"My career began as an EW geek, and I still worship at the altar of Oprah and Real Simple, but thanks to Texture, I am whatever magazine suits my fancy that day. Right now, I am loving Midwest Living and thrilled that we have both The Atlantic and the Canadian weekly, Macleans, for the political points of view. And we just added Texas Monthly."
Q&A with Town & Country's Stellene Volandes
The editor in chief got her start at Vogue and is also a contemporary jewelry expert (with a new book to prove it.) In many ways, Volandes was destined to become an editor in chief. She interned at titles like New York Magazine and Elle Decor.
Time Inc. Names Leslie Yazel Real Simple's Editor in Chief
Yazel called this an “exciting and transformative time” for Real Simple and she hopes to take “advantage of all our platforms to expand the brand’s passionate and dedicated audience.”
Exclusive: Leslie Yazel’s Top 3 Priorities at Real Simple
In this exclusive interview, Yazel shares her top three priorities for her first 60 days on the job, as well as her plans for growing the brand’s social footprint and what she’ll bring with her from Hearst Tower.
Bloomberg: New Article Page Cuts Load Time in Half
Launching Oct. 5, Bloomberg Technology will feature a new article template called Javelin that’s built solely for speed. In tests, Bloomberg said it cut page load time by 30 percent to 50 percent depending on the test.
New Republic Fills Out the Ranks
Publisher Hamilton Fish: “We are thrilled to expand our existing team at the New Republic with such talented individuals. Each brings a dynamic perspective and deep experience that will contribute to our continued growth and evolution.”
Atlantic Media’s CityLab Promotes Two and Hires One
Atlantic Media’s CityLab continues its expansion plans with the promotion of Jessica Leigh Hester and Adam Sneed and the hiring of Gracie McKenzie.
Amtrak Launches Onboard Magazine
Amtrak hired New York-based publisher Ink to produce its onboard magazine. Ink specializes in travel-related publications, and its magazines include American Airlines’ “American Way” in-flight magazine. The inaugural issue of “The National” includes a feature on the Smithsonian's new National Museum of African American History and Culture in D.C.
apple image
Apple Enters the Search Ad Business Today: What Marketers Need to Know About New App Ads
According to the Interactive Advertising Bureau, mobile web-search advertising generated nearly $9 billion in 2015, up 34% from the previous year. It also represented 43% of the the $20.8 billion spent on mobile advertising last year.
Ellie Awards 2017 Call for Entries
The Ellie Awards 2017 Call for Entries has been posted. Founded in 1966, the awards are sponsored by the American Society of Magazine Editors in association with the Columbia University Graduate School of Journalism and are administered by ASME. More than 100 finalists and winners will be honored at the Ellie Awards Annual Gala at Cipriani Wall Street in New York on February 7, 2017. For more information, visit ellieawards.org.
The Magazine Media 360° Brand Audience Report for August 2016 Is Here
The report shows that the average audience for magazine brands is up 9.3% versus a year ago, the largest increase since early 2015.
The 2016/17 MPA Magazine Media Factbook Is Here!
MPA–The Association of Magazine Media has released its 2016/17 Magazine Media Factbook today, the definitive source of magazine media research. Since 1985, MPA has been compiling and packaging the most compelling and comprehensive facts and figures around magazine media. Derived from third-party sources and MPA’s own research and data collection, the new Factbook has nearly 100 pages of current and useful information. “Nothing informs a discussion better than solid data,” said MPA’s President and Chief Executive Officer Linda Thomas Brooks, “and the 2016/17 Magazine Media Factbook has plenty of conversation starters. The research continues to show that magazine media is the most trusted, inspiring and influential of all media, and several new studies provide even more proof of magazine media’s unique ability to drive sales.”
Gawker Says It Will Prevail in Hogan Case
A Great Dane Edges Out Party Mouse Don Julio
Art and Satire Magazine Bluff, Launched by College Senior
Local Magazine Puts Breast Cancer Battle Scars on Full Display
Join MPA for lunch and hear about the revolutionary new product that print publishers need to stay relevant digitally. MAZ Founder and CEO Paul Canetti will share a case study featuring Forbes. MAZ has developed Phoenix, a new mobile-first platform that converts all of a magazine brand’s content – print, web, video – into a branded, customized app. Thinking beyond InDesign and PDF, Phoenix is a truly modern, simplified solution for print publishers. Complimentary for ASME/MPA magazine media members.
Your brand is connecting with consumers 24/7 across diverse platforms. Are you leveraging and monetizing those consumer relationships in the most effective ways? Join your peers for a half-day program exploring best practices and success stories in the areas of e-commerce, membership models, events, retail innovation and more. Timing: Wednesday, November 30, 2016 Hearst Tower Auditorium 300 W. 57th Street, NYC 8:30am - 12:45pm Check-in and continental breakfast begins at 8:30am Rates: MPA/ASME Magazine Media Member Rate: $295 Associate Member Rate: $345 Nonmember Rate: $445
MPA–The Association of Magazine Media has released its 2016/17 Magazine Media Factbook today, the definitive source of magazine media research. Since 1985, MPA has been compiling and packaging the most compelling and comprehensive facts and figures around magazine media. Derived from third-party sources and MPA’s own research and data collection, the new Factbook has nearly 100 pages of current and useful information. “Nothing informs a discussion better than solid data,” said MPA’s President and Chief Executive Officer Linda Thomas Brooks, “and the 2016/17 Magazine Media Factbook has plenty of conversation starters. The research continues to show that magazine media is the most trusted, inspiring and influential of all media, and several new studies provide even more proof of magazine media’s unique ability to drive sales.”
Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend (ROAS) with in-store purchase data, presented the study, “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” at the Advertising Research Foundation's Audience Measurement 2016 conference. The study generated benchmarks that allow marketers to compare the return they should expect from every dollar of their cross-media, digital video, display, linear TV and magazine advertising spending. In its analysis, NCS worked with The Advertising Research Foundation, CBS Corporation, Meredith Corporation, Sequent Partners and a prominent technology and display advertising company.
Magazines: Highest Return on Advertising Spend
November 09, 2016
MPA Offices
October 25, 2016
MPA Offices
November 30, 2016
Hearst Tower
December 01, 2016
Hearst Tower
February 08, 2017
Conrad New York
Contact Alison Heisler, aheisler@magazine.org or 212-872-3740, for details and custom opportunities.

In Car and Driver, "Shiny new production and concept cars hog all the attention at auto shows, but each year at the Paris auto show, one of the show’s eight pavilions is reserved for a special exhibition built around a slightly more offbeat automotive theme. Past subjects have included comic-book cars, taxis of the world, and advertising. This year, as in 1994 when these exhibits first began, the theme focused on cinema and the many iconic vehicles that have graced the silver screen throughout movie history."

click me