The Association of Magazine Media

Tuesday, October 4, 2016

Ellie Awards 2017 Call for Entries
The Ellie Awards 2017 Call for Entries has been posted. Founded in 1966, the awards are sponsored by the American Society of Magazine Editors in association with the Columbia University Graduate School of Journalism and are administered by ASME. More than 100 finalists and winners will be honored at the Ellie Awards Annual Gala at Cipriani Wall Street in New York on February 7, 2017. For more information, visit
What Time Inc. Learned from the Small Sites It Acquired
The publisher’s recent moves to ramp up its native advertising operations, expand its ability to work with amateur contributors and influencers, and even trim people from its payroll can all be traced back to lessons learned from Fansided, Hello Giggles and xoJane, three sites the company acquired last year.
Time Inc. U.K.'s Wiggington on How Qualitative Research Endures in an Era of Big Data
Amanda Wiggington speaks about the growth of BIG data, the enduring importance of qualitative research in addition to just the numbers, and the continuing need for legacy publishers to work collaboratively as an industry in an increasingly competitive digital world.
The Midas of Publishing
CEO of Forbes, Mike Perlis, talks about how he remade a 95-year-old publishing business.
The Economist on Research, Millennials, and Big Data
The Economist unveiled the results of new research on the media consumption habits of young people which confirmed what had long been suspected: people no longer draw a distinction between new media and legacy media brands. The Economist's Nick Blunden, MD of client strategy, sheds some light on the research surrounding this much talked about demographic.
This Rodale Vet Went From Exposing TV Psychics to Editor in Chief of Men's Health
Matt Bean: " I think Men's Health is a brand that translates to many different platforms, whether it's mobile or whether it's OTT television programming. We improve lives with every interaction, whether that's through an Instagram post or an actual issue of the magazine, and I feel like there is a little bit more willingness to pay for that exchange."
How Rodale’s Jeff Tkach Spends His Downtime
Jeff Tkach, the managing director and VP for Rodale’s Organic Life and Prevention, oversees day-to-day operations for both brands. But he’s by no means all business...
Glamour Secures Los Angeles Venue for Women of the Year Awards
The magazine's day-long event will take place at NeueHouse Hollywood on Nov. 14: Women of the Year, or WOTY, will include a day of programming, called “The Women of the Year Live Summit,” in which young women will hear from past and present honorees as well as from other influential women from a variety of fields.
Associate Member Spotlight: 5 Questions with Texture's Maggie Murphy
"My career began as an EW geek, and I still worship at the altar of Oprah and Real Simple, but thanks to Texture, I am whatever magazine suits my fancy that day. Right now, I am loving Midwest Living and thrilled that we have both The Atlantic and the Canadian weekly, Macleans, for the political points of view. And we just added Texas Monthly."
British Vogue Ditches Models in Favor of "Real" women – for One Issue
Magazine recruits academics and CEOs to wear designer labels, though cover star Emily Blunt confesses to spending "three hours in hair and makeup."
Remembering Fashion Designer Sonia Rykiel
InStyle's Laura Brown and Vanity Fair France's Virginie Mouzat remember Sonia Rykiel.
Q&A with Roger Black: Master of Creative Magazine Design for Esquire and Newsweek
“The great advantage that magazines have that newspapers don’t really have, and the electronic media doesn’t have is that personal engagement, that one on one with reading and writing." Says Mr. Black.
U.K.'s MAgnetic: How Magazine Media Drives Brand KPIs
Magazine media brands online delivered a significantly stronger impact on brand KPIs than other online environments, according to a study by Magnetic in the UK, launched at its event, "Spark." It showed a 41% increase in impact on KPIs, such as purchase consideration, purchase intention and recommendation.
The Magazine Media 360° Brand Audience Report for August 2016 Is Here
The report shows that the average audience for magazine brands is up 9.3% versus a year ago, the largest increase since early 2015.
Runner in a Hijab Responds with Grace After Backlash to Historic Magazine Cover to Be Liquidated After Being Excluded from Univision Sale
Bauer Media Group USA Names Steven Kotok CEO
Finalists Announced for the Australian Magazine Awards
Sci-fi Writers Blast Hungarian Magazine for Translating Stories without Consent
Your brand is connecting with consumers 24/7 across diverse platforms. Are you leveraging and monetizing those consumer relationships in the most effective ways? Join your peers for a half-day program exploring best practices and success stories in the areas of e-commerce, membership models, events, retail innovation and more. Timing: Wednesday, November 30, 2016 Hearst Tower Auditorium 300 W. 57th Street, NYC 8:30am - 12:45pm Check-in and continental breakfast begins at 8:30am Rates: MPA/ASME Magazine Media Member Rate: $295 Associate Member Rate: $345 Nonmember Rate: $445
MPA–The Association of Magazine Media has released its 2016/17 Magazine Media Factbook today, the definitive source of magazine media research. Since 1985, MPA has been compiling and packaging the most compelling and comprehensive facts and figures around magazine media. Derived from third-party sources and MPA’s own research and data collection, the new Factbook has nearly 100 pages of current and useful information. “Nothing informs a discussion better than solid data,” said MPA’s President and Chief Executive Officer Linda Thomas Brooks, “and the 2016/17 Magazine Media Factbook has plenty of conversation starters. The research continues to show that magazine media is the most trusted, inspiring and influential of all media, and several new studies provide even more proof of magazine media’s unique ability to drive sales.”
Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend (ROAS) with in-store purchase data, presented the study, “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” at the Advertising Research Foundation's Audience Measurement 2016 conference. The study generated benchmarks that allow marketers to compare the return they should expect from every dollar of their cross-media, digital video, display, linear TV and magazine advertising spending. In its analysis, NCS worked with The Advertising Research Foundation, CBS Corporation, Meredith Corporation, Sequent Partners and a prominent technology and display advertising company.
Magazines: Highest Return on Advertising Spend
November 09, 2016
MPA Offices
October 25, 2016
MPA Offices
November 30, 2016
Hearst Tower
December 01, 2016
Hearst Tower
February 08, 2017
Conrad New York
Contact Alison Heisler, or 212-872-3740, for details and custom opportunities.

In Car and Driver, "Shiny new production and concept cars hog all the attention at auto shows, but each year at the Paris auto show, one of the show’s eight pavilions is reserved for a special exhibition built around a slightly more offbeat automotive theme. Past subjects have included comic-book cars, taxis of the world, and advertising. This year, as in 1994 when these exhibits first began, the theme focused on cinema and the many iconic vehicles that have graced the silver screen throughout movie history."