Monday, October 3, 2016
Associate Member Spotlight: 5 Questions with Texture's Maggie Murphy
"My career began as an EW geek, and I still worship at the altar of Oprah and Real Simple, but thanks to Texture, I am whatever magazine suits my fancy that day. Right now, I am loving Midwest Living and thrilled that we have both The Atlantic and the Canadian weekly, Macleans, for the political points of view. And we just added Texas Monthly."
Magazines' Average Audience Up 9.3% from Last Year
The latest Magazine Media 360° Brand Audience Report reveals the average audience for magazine brands is up 9.3% versus a year ago, the largest increase since early 2015, according to the MPA.
The Magazine Media 360° Brand Audience Report for August 2016 Is Here
The report shows that the average audience for magazine brands is up 9.3% versus a year ago, the largest increase since early 2015.
Beyond the Fold: Behind W’s Experimental Print Format
Becky Peterson writes: "For October 2016, W magazine made it a double. The oversized Condé Nast fashion glossy, known for its candid and adventurous celebrity photo shoots (Tom Hiddleston in his undies, anyone?) produced its latest print issue with two sides and 11 different covers."
At the Newsstand: The Best Ways to Prepare for Fall
Country Living, Real Simple, Martha Stewart Living, Better Homes & Gardens, New York, and TIME are reviewed by New York Post staff.
Good Housekeeping Says "Let Them Eat Pie!"
Every inch of counter space at Hearst Tower’s Good Housekeeping Institute Test Kitchen was filled with both sweet and savory pies to celebrate the launch of bestselling author and life coach Samantha Ettus’s new book, The Pie Life: A Guilt-Free Recipe for Success and Satisfaction. The event was part of the GH Connector’s Series...
Cosmopolitan.com's Amy Odell Among Adweek's List of Young Influentials
One of Odell's biggest achievements to date has been adding more serious reporting to the mix at Cosmopolitan.com, which covers politics (the site recently published a headline-grabbing interview with Ivanka Trump), LGBT issues, abortion rights. Odell says of Cosmo's readers: "We have to give her things that feel really new and fresh."
More on InStyle.com’s Ruthie Friedlander
Ruthie Friedlander, who hails from major fashion and media companies like Chanel, The Row, and ELLE, where she was deputy editor is ready to take on her new role as site director, and fills readers in on what to expect…
InStyle's Home & Design Issue Features Lea Michele's Gorgeous LA Home
Lea Michele's Los Angeles home nails effortlessly-chic design, which is probably why she prefers hanging at home as opposed to going out to party.
How The Atlantic Adapts to the Changing Social User
The social user is changing. Caitlin Frazier, senior editor at The Atlantic, believes they’re not only more sophisticated, but also impossible to define holistically. “Because today, it’s everyone,” she says.
Mental Floss Shutters Print Magazine
The title will continue as a digital-only brand, according to both an Instagram post by editor-in-chief Jessanne Collins and a note provided to Folio: from co-founders Will Pearson and Mangesh Hattikudur, which will appear in the November/December issue, Mental Floss's last.
Lawsuit Results in Local LGBTQ Magazine Closings
Some of the nation's best-known local LGBTQ magazines are closing in the wake of a lawsuit against publisher Multimedia Platforms Worldwide. The list of local LGBTQ interest magazines that are shutting down includes New York City's "Next," "Frontiers" in Los Angeles, and the "Florida Agenda," previously the "South Florida Blade."
Google, Twitter Acquisition Could Have Legs This Time Around
Bloomberg reports that Alphabet, Google's parent company, has hired Lazard Ltd. to evaluate the deal. The acquisition would provide a long list of benefits to Google's advertisers that also use Twitter to run campaigns, as well as brands with strong search engine optimization strategies.
MPA–The Association of Magazine Media has released its 2016/17 Magazine Media Factbook today, the definitive source of magazine media research. Since 1985, MPA has been compiling and packaging the most compelling and comprehensive facts and figures around magazine media. Derived from third-party sources and MPA’s own research and data collection, the new Factbook has nearly 100 pages of current and useful information. “Nothing informs a discussion better than solid data,” said MPA’s President and Chief Executive Officer Linda Thomas Brooks, “and the 2016/17 Magazine Media Factbook has plenty of conversation starters. The research continues to show that magazine media is the most trusted, inspiring and influential of all media, and several new studies provide even more proof of magazine media’s unique ability to drive sales.”
Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend (ROAS) with in-store purchase data, presented the study, “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” at the Advertising Research Foundation's Audience Measurement 2016 conference. The study generated benchmarks that allow marketers to compare the return they should expect from every dollar of their cross-media, digital video, display, linear TV and magazine advertising spending. In its analysis, NCS worked with The Advertising Research Foundation, CBS Corporation, Meredith Corporation, Sequent Partners and a prominent technology and display advertising company.
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