The Association of Magazine Media

Friday, September 30, 2016

ANA Slams Facebook For Lack Of 'Transparency,' Calls For Audit
“While ANA recognizes that “mistakes do happen,” we also recognize that Facebook has not yet achieved the level of measurement transparency that marketers need and require.”
Some publishers appear to be cooling on Facebook Instant Articles
Several media outlets, some of them early adopters to Facebook’s fast-loading Instant Article format, are posting less and less there, according to a new analysis by analysis by Newswhip and confirmed in independent reporting by Digiday.
Sandra Lee debuts food column for TV Guide
This week, she debuts a food column for TV Guide called Sandra Lee Favorites. The 50-year-old TV chef and author is also putting together a proposal for a new business book and confided that Sony has optioned her memoir, “Made from Scratch,” for a movie.
Associate Member Spotlight: License League, Inc.
Five questions with Daniel J. Schaible, COO/Founder, License League, Inc.: License League is about creating a delivery channel to be able to monetize content at the article level in an aggregated format.
Vanity Fair's Graydon Carter Presents Mario Testino with Clio Award, Talks Trump, New Projects
“I’ve had the great pleasure of working with Mario for almost two decades, and I will tell you that he’s as fresh, as unafraid and as talented as he was when he got into the business 40 years ago,” Carter said.
Modern Luxury names new editor-in-chief
Modern Luxury’s editorial director, Elizabeth Weitzman, who was also serving as the interim editor-in-chief of the company’s Angeleno magazine in Los Angeles, is leaving on Oct. 1 and is being replaced by a returning alum, Stephanie Davis Smith.
Instagram Remains a Major Opportunity for Magazine Media
History has shown that Instagram was tailor-made for the text+image aesthetic of magazines, with many major brands like National Geographic, Vogue, Playboy and People counting followers in the millions.
Los Angeles magazine dedicates entire October issue to one topic: Immigration
The big story here is that the magazine’s editors reworked the entire 170-page issue to see every section anew through the lens of immigration. Where to eat and shop, what to do this month, and how to master one of the most complex and divisive topics of our time – all that can be found in Los Angeles magazine’s October issue.
National Geographic Magazine Is 128 Years Old
It took several decades for photos to appear alongside articles in National Geographic magazine. And the publication’s trademark yellow border framing the cover wouldn’t be displayed until even later, 1910.
What, Exactly, Will People Use Snapchat's New Spectacles For?
Dubbed Spectacles, the new hardware-slash-accessory are a pair of rounded shades that have a camera installed above the eye. With a tap near the temple, users will be able to record 10-second videos, which will be automatically and wirelessly updated into your Snapchat memories folder.
More and more people get their news via social media. Is that good or bad?
But because social media is so young, political science hasn’t fully explored the political implications of how citizens use it to get news. Research has found that consuming news makes people more likely to vote.
Your brand is connecting with consumers 24/7 across diverse platforms. Are you leveraging and monetizing those consumer relationships in the most effective ways? Join your peers for a half-day program exploring best practices and success stories in the areas of e-commerce, membership models, events, retail innovation and more. Timing: Wednesday, November 30, 2016 Hearst Tower Auditorium 300 W. 57th Street, NYC 8:30am - 12:45pm Check-in and continental breakfast begins at 8:30am Rates: MPA/ASME Magazine Media Member Rate: $295 Associate Member Rate: $345 Nonmember Rate: $445
MPA–The Association of Magazine Media has released its 2016/17 Magazine Media Factbook today, the definitive source of magazine media research. Since 1985, MPA has been compiling and packaging the most compelling and comprehensive facts and figures around magazine media. Derived from third-party sources and MPA’s own research and data collection, the new Factbook has nearly 100 pages of current and useful information. “Nothing informs a discussion better than solid data,” said MPA’s President and Chief Executive Officer Linda Thomas Brooks, “and the 2016/17 Magazine Media Factbook has plenty of conversation starters. The research continues to show that magazine media is the most trusted, inspiring and influential of all media, and several new studies provide even more proof of magazine media’s unique ability to drive sales.”
Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend (ROAS) with in-store purchase data, presented the study, “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” at the Advertising Research Foundation's Audience Measurement 2016 conference. The study generated benchmarks that allow marketers to compare the return they should expect from every dollar of their cross-media, digital video, display, linear TV and magazine advertising spending. In its analysis, NCS worked with The Advertising Research Foundation, CBS Corporation, Meredith Corporation, Sequent Partners and a prominent technology and display advertising company.
Magazines: Highest Return on Advertising Spend
November 09, 2016
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November 30, 2016
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Many cancer signs mimic symptoms of other diseases or conditions, so it’s easy to brush them aside. All the doctors we interviewed agreed: Know your body, and if you notice an unusual pain or other change that persists and gets worse, head to the doctor.