Women's media organizations team up for voter registration initiative
A slate of women’s magazines, like Essense and Women's Health, along with sites like Jezebel, HuffPost Women and The Cut, have signed on. Collectively, the initiative is expected to reach 67 million women in the U.S.
InStyle's Laura Brown on the Presidential Debate
In Paris, many of those abroad for Fashion Week are setting middle-of-the-night alarms so they can watch the debate live — at 3 a.m. local time. “I need to feel like I’m part of this,” said Laura Brown, InStyle’s editor in chief.
The state of publisher referral traffic from LinkedIn
According to data from analytics firm Chartbeat, since January the amount of traffic to publishers referred from LinkedIn has grown from 0.15 percent to 0.25 percent. (Before the spike in January, it was closer to 0.011 percent of total referral traffic).
With “vimages,” The Economist is using Facebook to make low-budget video versions of its stories
Economist readers seem to responding well to the format. The video adaption of the Norberg book review reached 3.3 million people, which Waddell owes in part to its reliance on few words and lots of statistics to tell the story.
Sports Illustrated Reveals Arnold Palmer Cover
As the publication sometimes does when warranted, it has revealed its next cover a little earlier than usual.
Bloomberg Names Head of Digital Strategy
“Kibi Anderson is tasked with identifying and closing new partnerships and strategic relationships that help to expand the reach and monetization of our digital products,” wrote Scott Havens, Bloomberg Media’s global head of digital.
Why Snapchat's Spectacles Can Succeed Where Google Glass Failed
Our hopes and dreams are about to be fulfilled by a $129 pair of video-recording Spectacles that its creator calls a "toy." But while they are going to be super-fun to play with, Snap Inc.'s Spectacles are a serious brand extension for the company that created ephemeral visual conversation.
CSO Imran Khan Explains Snapchat's Rebrand to Snap Inc.
"We rebranded our company to Snap Inc. because we are bigger than just one app," Khan said. "Snap Inc. is a camera company—we believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate."
Day in the Life: Twitter's head of content planning thinks 'feed first'
Stacy Minero heads Twitter’s content planning and creative agency development team, where she works with brands and agencies to tailor content for Twitter.
Disney Is Working With an Adviser on Potential Twitter Bid
Disney, the owner of ABC and ESPN, could obtain a new online outlet for entertainment, sports and news. Jack Dorsey, chief executive officer of Twitter, is on the board of Disney.
Grazia Hommes Launches in France
Romain Duris fronts the cover of a first issue of Grazia Hommes that’s slated to hit French newsstands on Wednesday, coinciding with day two of Paris Fashion Week.
Associate Member Spotlight: License League, Inc.
Five questions with Daniel J. Schaible, COO/Founder, License League, Inc.: License League is about creating a delivery channel to be able to monetize content at the article level in an aggregated format.