The Association of Magazine Media

Tuesday, September 27, 2016

Women's media organizations team up for voter registration initiative
A slate of women’s magazines, like Essense and Women's Health, along with sites like Jezebel, HuffPost Women and The Cut, have signed on. Collectively, the initiative is expected to reach 67 million women in the U.S.
InStyle's Laura Brown on the Presidential Debate
In Paris, many of those abroad for Fashion Week are setting middle-of-the-night alarms so they can watch the debate live — at 3 a.m. local time. “I need to feel like I’m part of this,” said Laura Brown, InStyle’s editor in chief.
The state of publisher referral traffic from LinkedIn
According to data from analytics firm Chartbeat, since January the amount of traffic to publishers referred from LinkedIn has grown from 0.15 percent to 0.25 percent. (Before the spike in January, it was closer to 0.011 percent of total referral traffic).
With “vimages,” The Economist is using Facebook to make low-budget video versions of its stories
Economist readers seem to responding well to the format. The video adaption of the Norberg book review reached 3.3 million people, which Waddell owes in part to its reliance on few words and lots of statistics to tell the story.
Sports Illustrated Reveals Arnold Palmer Cover
As the publication sometimes does when warranted, it has revealed its next cover a little earlier than usual.
Bloomberg Names Head of Digital Strategy
“Kibi Anderson is tasked with identifying and closing new partnerships and strategic relationships that help to expand the reach and monetization of our digital products,” wrote Scott Havens, Bloomberg Media’s global head of digital.
Why Snapchat's Spectacles Can Succeed Where Google Glass Failed
Our hopes and dreams are about to be fulfilled by a $129 pair of video-recording Spectacles that its creator calls a "toy." But while they are going to be super-fun to play with, Snap Inc.'s Spectacles are a serious brand extension for the company that created ephemeral visual conversation.
CSO Imran Khan Explains Snapchat's Rebrand to Snap Inc.
"We rebranded our company to Snap Inc. because we are bigger than just one app," Khan said. "Snap Inc. is a camera company—we believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate."
Day in the Life: Twitter's head of content planning thinks 'feed first'
Stacy Minero heads Twitter’s content planning and creative agency development team, where she works with brands and agencies to tailor content for Twitter.
Disney Is Working With an Adviser on Potential Twitter Bid
Disney, the owner of ABC and ESPN, could obtain a new online outlet for entertainment, sports and news. Jack Dorsey, chief executive officer of Twitter, is on the board of Disney.
Grazia Hommes Launches in France
Romain Duris fronts the cover of a first issue of Grazia Hommes that’s slated to hit French newsstands on Wednesday, coinciding with day two of Paris Fashion Week.
Associate Member Spotlight: License League, Inc.
Five questions with Daniel J. Schaible, COO/Founder, License League, Inc.: License League is about creating a delivery channel to be able to monetize content at the article level in an aggregated format.
Your brand is connecting with consumers 24/7 across diverse platforms. Are you leveraging and monetizing those consumer relationships in the most effective ways? Join your peers for a half-day program exploring best practices and success stories in the areas of e-commerce, membership models, events, retail innovation and more. Timing: Wednesday, November 30, 2016 Hearst Tower Auditorium 300 W. 57th Street, NYC 8:30am - 12:45pm Check-in and continental breakfast begins at 8:30am Rates: MPA/ASME Magazine Media Member Rate: $295 Associate Member Rate: $345 Nonmember Rate: $445
MPA–The Association of Magazine Media has released its 2016/17 Magazine Media Factbook today, the definitive source of magazine media research. Since 1985, MPA has been compiling and packaging the most compelling and comprehensive facts and figures around magazine media. Derived from third-party sources and MPA’s own research and data collection, the new Factbook has nearly 100 pages of current and useful information. “Nothing informs a discussion better than solid data,” said MPA’s President and Chief Executive Officer Linda Thomas Brooks, “and the 2016/17 Magazine Media Factbook has plenty of conversation starters. The research continues to show that magazine media is the most trusted, inspiring and influential of all media, and several new studies provide even more proof of magazine media’s unique ability to drive sales.”
Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend (ROAS) with in-store purchase data, presented the study, “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” at the Advertising Research Foundation's Audience Measurement 2016 conference. The study generated benchmarks that allow marketers to compare the return they should expect from every dollar of their cross-media, digital video, display, linear TV and magazine advertising spending. In its analysis, NCS worked with The Advertising Research Foundation, CBS Corporation, Meredith Corporation, Sequent Partners and a prominent technology and display advertising company.
Magazines: Highest Return on Advertising Spend
October 25, 2016
MPA Offices
November 30, 2016
Hearst Tower
December 01, 2016
Hearst Tower
February 08, 2017
Conrad New York
Contact Alison Heisler, or 212-872-3740, for details and custom opportunities.

Corn and beans have long been related — in history, in the garden, and in the kitchen. As two of the “three sisters,” as Native Americans call them, they coexist happily. Vining beans climb cornstalks, while big leaves of squash carpet the ground below. Modern gardeners tend to give each one its own bed, and most plant sweet corn instead of the flint and flour corns traditionally used in three sisters growing strategies. However, varieties of corn and beans have long been intertwined. It’s a treat to have them together in the summertime, such as in these sweet corn and shell bean recipes.