The Association of Magazine Media

Monday, September 26, 2016

Gina Rodriguez shares her wisdom on self love as one of Women’s Health magazine’s 2016 Game Changers
When it comes to self-love and body positivity, Gina Rodriguez seems to be an endless source of wisdom. During her interview, Rodriguez expressed her distate for Photoshopped images of herself.
Doubts About Digital Ads Rise Over New Revelations
Marketers who have been pouring huge sums into digital advertising are wrestling with several recent events that add to a troubling picture: some are finding they can’t be sure how well that money was spent or what they’ve received in return for it.
Rolling Stone Magazine Sells 49% Stake to Singapore’s BandLab Technologies
Terms weren’t disclosed. However, the investment doesn’t include ownership in closely held Wenner Media LLC, Rolling Stone’s corporate parent.
Grit vs. Goliath: A New York Magazine Reporter’s Dogged Pursuit of Roger Ailes
Anyone visiting the Rockefeller Center studios of MSNBC on Sept. 2 would have witnessed a peculiar spectacle: the reporter Gabriel Sherman arriving for an on-air interview accompanied by a bodyguard.
The Media Chart for Sept. 23: 'Dancing' in the Middle
As the only broadcast network without professional football, ABC might seem at a disadvantage, but for the week ending Sept. 18, the network stayed in the game, with The Emmy Awards coming in at No. 7 and "Dancing With the Stars" sashaying into the No. 5 slot.
French news publishers believe solidarity is key to staving off ad blocking
After what publishers believe to be a successful trial of blocking ad-blocking users in March, more news publishers are joining forces against ad blockers and taking a tougher stance in September.
Associate Member Spotlight: License League, Inc.
Five questions with Daniel J. Schaible, COO/Founder, License League, Inc.: License League is about creating a delivery channel to be able to monetize content at the article level in an aggregated format.
Rising Stars: Lauren Del Turco Discusses Her Start In Magazine Media
Since Del Turco, 23, joined Women’s Health 14 months ago, the brand’s Instagram followers have more than doubled. Also, Women’s Health launched a Snapchat account (womenshealthmag) and, on top of that, it hit 7 million fans on Facebook recently.
Snapchat Releases First Hardware Product, Spectacles
Evan Spiegel, CEO of renamed Snap Inc., calls the video-sharing sunglasses “a toy” but sees an upside to freeing his app from smartphone cameras.
InStyle to Honor Tom Ford, Nicole Kidman, Shailene Woodley at InStyle Awards
Laura Brown will perform her first official duties as editor in chief of InStyle when she hosts the second annual InStyle Awards at the Getty Center in Los Angeles on Oct. 24.
Instyle's Laura Brown on Gigi Hadid: “She was absolutely right to defend herself”
“Increasingly I feel there is less and less regard for personal space in the fashion world, and a sense of ownership over models simply because they are in the public eye. She doesn’t just exist on Instagram. She’s a living, breathing human being.”
Twitter may soon get formal bid, suitors said to include Salesforce and Google
Shares of Twitter rose more than 21 percent Friday. While it is difficult to determine the value of such a distant potential deal, sources have told CNBC it could sell for around $26 per share, about $3.50 higher than Friday's close.
The Mr. Magazine Interview with Les Jones, Founder and Creator, Elsie Magazine
“I think, probably like you, Samir, I’m a huge lover of print. I don’t think that you can really substitute that kind of quality of sitting down with a magazine or a book. I think the online, digital environment is extremely exciting, but it’s just different for me."
Ne-Yo, Mary Mary added Essence Festival Durban’s lineup
Organizers Friday announced those additions as well as Wizkid, Riky Rick, AKA and Ladysmith Black Mambazo for the Nov. 8-13 event being held at the International Convention Center and the Moses Mabhida Stadium.
Facebook's video metrics screw-up, explained
New Snapchat Channel to Look at Final Leg of Presidential Campaign hires Andrew Golis as its first general manager
Your brand is connecting with consumers 24/7 across diverse platforms. Are you leveraging and monetizing those consumer relationships in the most effective ways? Join your peers for a half-day program exploring best practices and success stories in the areas of e-commerce, membership models, events, retail innovation and more. Timing: Wednesday, November 30, 2016 Hearst Tower Auditorium 300 W. 57th Street, NYC 8:30am - 12:45pm Check-in and continental breakfast begins at 8:30am Rates: MPA/ASME Magazine Media Member Rate: $295 Associate Member Rate: $345 Nonmember Rate: $445
MPA–The Association of Magazine Media has released its 2016/17 Magazine Media Factbook today, the definitive source of magazine media research. Since 1985, MPA has been compiling and packaging the most compelling and comprehensive facts and figures around magazine media. Derived from third-party sources and MPA’s own research and data collection, the new Factbook has nearly 100 pages of current and useful information. “Nothing informs a discussion better than solid data,” said MPA’s President and Chief Executive Officer Linda Thomas Brooks, “and the 2016/17 Magazine Media Factbook has plenty of conversation starters. The research continues to show that magazine media is the most trusted, inspiring and influential of all media, and several new studies provide even more proof of magazine media’s unique ability to drive sales.”
Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend (ROAS) with in-store purchase data, presented the study, “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” at the Advertising Research Foundation's Audience Measurement 2016 conference. The study generated benchmarks that allow marketers to compare the return they should expect from every dollar of their cross-media, digital video, display, linear TV and magazine advertising spending. In its analysis, NCS worked with The Advertising Research Foundation, CBS Corporation, Meredith Corporation, Sequent Partners and a prominent technology and display advertising company.
Magazines: Highest Return on Advertising Spend
October 25, 2016
MPA Offices
November 30, 2016
Hearst Tower
December 01, 2016
Hearst Tower
February 08, 2017
Conrad New York
Contact Alison Heisler, or 212-872-3740, for details and custom opportunities.

While the high-altitude peaks in Colorado and Montana have been receiving mild dustings over the past two weeks, we are happy to say resorts across the West have officially entered winter mode. On Monday, Jackson Hole reported their first serious blanket, and just last night snow hit Utah, giving Snowbird and surrounding Utah locals the first glimpse of winter 2017.