The Association of Magazine Media

Friday, September 23, 2016

Facebook Overestimated Key Video Metric for Two Years
Ad buying agency Publicis Media was told by Facebook that the earlier counting method likely overestimated average time spent watching videos by between 60% and 80%, according to a late August letter Publicis Media sent to clients that was reviewed by The Wall Street Journal.
Forbes, IPG and SI Newhouse Release Branded Content Study
IPG MediaLab-led study offers intriguing data: Branded content bests other online advertising in multiple ways. "Brand recall is 59 percent higher for branded content than display and native ads. onsumers are 14 percent more likely to look for additional content from a company after a single impression of branded content."
Time Inc.'s 2nd Annual InStyle Awards
The Time Inc.-owned title will host its second annual InStyle Awards honoring the industry’s top image makers: Tom Ford, Nicole Kidman, Shailene Woodley among those honored at the InStyle Awards.
The Cover Story: Harvard Business Review
Art director Matthew Guemple: "What’s interesting about covers at HBR is that we rarely have a “cover” story per se. Everything in the well is significant, and more often than not has as much value as everything else. —It’s not like we get the exclusive Madonna shoot!"
Hearst’s Complex Added to Snapchat Discover Lineup
Complex has lined up New Amsterdam Vodka as the official advertising partner for the first month on its Snapchat Discover channel. Stories currently on the Complex channel include “How Kanye West Made the Perfect Sneaker,” “9 TV Shows You Need to Watch This Fall,” “The Style Evolution of Pharrell Williams” and a discussion of the controversy over San Francisco 49ers QB Colin Kaepernick’s decision to kneel during the national anthem.
Rolling Stone Defamation Case to Go to Trial
A defamation suit against Rolling Stone over its explosive and later discredited story about a fraternity party assault can go to trial, a federal judge ruled Thursday.
Redbook’s October Issue: Cindy Crawford, Brooke Shields and Veronica Webb
The ageless trio reveal their beauty routines that keep them looking and feeling as good as they did in there 20s in Redbook’s October issue. Read more for Sydney Sadick's favorite excerpts from the feature.
Magazine Media Spotlight: Q&A with New York's Alexa Tsoulis-Reay
New York's Jane Weedman writes "If you’re a reader of New York Magazine or nymag.com, you may know Alexa Tsoulis-Reay as the writer of “What It’s Like to Date a Horse” and “My Wife and I Are (Both) Pregnant.” Alexa began working at the magazine in early 2011 as a fact-checker... Earlier this year, she was promoted to senior writer, and has since expanded on the incredible interview work she’s done in her “What It’s Like” series for Science of Us, becoming a sort of as-told-to maven and in-house oral historian, contributing across the site and the magazine."
Time Out Digital CEO Noel Penzer: Don't Be Constrained by Being a Publisher
The company has been engaged in recent years in transitioning its largely print-based business to one that makes 50 percent of its overall revenue from digital sources. The floatation was in service of expanding its mobile e-commerce platform and building on the success of the food and cultural market in Lisbon, an endeavour which it considers to be hugely scalable.
Associate Member Spotlight: LIFE in HI-FI, Inc.
Five Questions with Winder Hughes, founder and CEO, LIFE in HI-FI, Inc.: : “Garden & Gun. It just speaks to me – it's feels so authentic and close to me…”
Ne-Yo, Wizkid & Mary Mary Join Lineup for South Africa's Essence Festival Durban
The sister event to the annual Essence Festival New Orleans will take place Nov. 8-13 at the Moses Mabhida Stadium and the International Convention Center in Durban, South Africa. Over six days, it will feature global performers and speakers as well as a host of local experts and artists.
Fortune Unveils 40 Under 40′ List
Fortune’s annual 40 Under 40 List, which tracks the most influential young people in business, has Bechtel Group’s Brendan Bechtel in the number one spot.
Blake Lively and Amy Schumer Call out Girls Life Magazine
Martha Tesema writes "Thousands of people agreed that there's a big problem with a magazine that only pushes the shallow side of girls. And now Amy Schumer and Blake Lively have joined their ranks."
Memories of Faye Dunaway’s First Magazine Cover
In the Harper’s Bazaar interview, Dunaway also reveals that she is planning to take an Improv class at The Groundlings. The actress attended the recent Telluride Film Festival, where she was spotted by a number of patrons and journalists.
Magazine Media Spotlight: Martha Stewart's Black Magic Wreath (for Halloween!)
The People Home & Travel site present the easiest way to add an eerie touch to your exterior, with an incredibly simple door décor from the October issue of Martha Stewart Living.
Women’s Running Cover Features Hijabi Woman
According to Women’s Running, Khatib is the first Hijabi woman to grace the cover of a health or fitness magazine in the United States. Rahaf Khatib, is a runner who created the Instagram account Run Like a Hijabi to inspire people who cover to stay fit and to help cast aside stereotypes about Muslim women.
The Magazine that Unflinchingly Chronicled LA's Nascent Punk Scene
Massive Yahoo Breach Endangers Thousands of Other Websites
Your brand is connecting with consumers 24/7 across diverse platforms. Are you leveraging and monetizing those consumer relationships in the most effective ways? Join your peers for a half-day program exploring best practices and success stories in the areas of e-commerce, membership models, events, retail innovation and more. Timing: Wednesday, November 30, 2016 Hearst Tower Auditorium 300 W. 57th Street, NYC 8:30am - 12:45pm Check-in and continental breakfast begins at 8:30am Rates: MPA/ASME Magazine Media Member Rate: $295 Associate Member Rate: $345 Nonmember Rate: $445
MPA–The Association of Magazine Media has released its 2016/17 Magazine Media Factbook today, the definitive source of magazine media research. Since 1985, MPA has been compiling and packaging the most compelling and comprehensive facts and figures around magazine media. Derived from third-party sources and MPA’s own research and data collection, the new Factbook has nearly 100 pages of current and useful information. “Nothing informs a discussion better than solid data,” said MPA’s President and Chief Executive Officer Linda Thomas Brooks, “and the 2016/17 Magazine Media Factbook has plenty of conversation starters. The research continues to show that magazine media is the most trusted, inspiring and influential of all media, and several new studies provide even more proof of magazine media’s unique ability to drive sales.”
Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend (ROAS) with in-store purchase data, presented the study, “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” at the Advertising Research Foundation's Audience Measurement 2016 conference. The study generated benchmarks that allow marketers to compare the return they should expect from every dollar of their cross-media, digital video, display, linear TV and magazine advertising spending. In its analysis, NCS worked with The Advertising Research Foundation, CBS Corporation, Meredith Corporation, Sequent Partners and a prominent technology and display advertising company.
Magazines: Highest Return on Advertising Spend
October 25, 2016
MPA Offices
November 30, 2016
Hearst Tower
December 01, 2016
Hearst Tower
February 08, 2017
Conrad New York
Contact Alison Heisler, aheisler@magazine.org or 212-872-3740, for details and custom opportunities.
New York's Jane Weedman writes "If you’re a reader of New York Magazine or nymag.com, you may know Alexa Tsoulis-Reay as the writer of “What It’s Like to Date a Horse” and “My Wife and I Are (Both) Pregnant.” Alexa began working at the magazine in early 2011 as a fact-checker... Earlier this year, she was promoted to senior writer, and has since expanded on the incredible interview work she’s done in her “What It’s Like” series for Science of Us, becoming a sort of as-told-to maven and in-house oral historian, contributing across the site and the magazine."
The People Home & Travel site present the easiest way to add an eerie touch to your exterior, with an incredibly simple door décor from the October issue of Martha Stewart Living.
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