The Association of Magazine Media

Thursday, September 22, 2016

People Magazine Races to Publish Issue Featuring Brangelina Divorce
The celebrity magazine released its regularly scheduled issue on Wednesday. The news of Brangelina's split broke too late for them to stop the presses on that issue, said a spokesperson for the magazine, but the story of Pitt and Jolie's divorce was massive enough in the celebrity world that People rushed next week's issue to press this week. Unveils Advertising Campaign, Condé Nast’s e-commerce and omnichannel shopping proposition that launched earlier this month unveiled its advertising campaign today.
Self Unveils Revamped Website, New Editorial Features
Executive digital director Carolyn Kylstra on the wellness brand's online growth, and forging powerful connections in the digital age.
Meredith Digital's Marc Rothschild Offers 4 Questions to Ask Your Media Partner When Building a Distributed Campaign
"When executed correctly, distributed campaigns can reach larger audiences and provide more meaningful engagement, driving better business results for marketers." Read the insights on distributed campaigns from SVP, Meredith Digital Marc Rothschild.
Associate Member Spotlight: LIFE in HI-FI, Inc.
Five Questions with Winder Hughes, founder and CEO, LIFE in HI-FI, Inc.: : “Garden & Gun. It just speaks to me – it's feels so authentic and close to me…”
Rolling Stone Magazine Founder Jann Wenner Handing the Reins to His 26 Year Old Son Gus
Mara Siegler writes: "Gus Wenner — the 26-year-old son of Rolling Stone founder Jann Wenner — will take the reins of the magazine for its 50th anniversary next year, a source told Page Six. Jann, 70, has been busy grooming his son to take over, previously placing him at the head of the music mag’s online operations in 2013."
More on Time Inc. Launches VR Platform, Resurrects LIFE
Chris Hercik, SVP Content + Creative of The Foundry, Time Inc.’s content studio, called VR "an exciting new tool in content creation," stating that it allowed the company to "push the boundaries of this leading-edge technology as an entertainment and news medium" in creative development distribution methods.
More on The Atlantic's CityLab
The Atlantic announced that the site, now known as CityLab, would gain a dedicated general manager in Robert Bole and an expanded staff as part of a push to double both audience and revenue.
How Kiplinger’s Personal Finance Editor Janet Bodnar Spends Her Downtime
The author of books including Money Smart Women: Everything You Need to Know to Achieve a Lifetime of Financial Security and Raising Money Smart Kids likes to spend her hard-earned income on bucket-list adventures, including a recent Alaskan excursion, which included a stop at Denali.
Ginger Zee Hosts Women’s Health Magazine’s 5th Annual RUN 10 FEED 10
Ginger Zee hosted Women’s Health magazine’s 5th annual RUN 10 FEED 10 event in New York on September 18. Zee explians why the race is her favorite fitness event of the year.
SpinMedia Sells Idolator, Buzznet & PureVolume to Hive Media
The sale is the most significant move SpinMedia has made since its April 2013 acquisition of Vibe and its July 2012 purchase of Spin, both of which subsequently ended their long-running print publications. Formerly BuzzMedia, the company rebranded itself as SpinMedia in March of 2013.
MPA Magazine Media Spotlight: Miracle Whipped - How a Vegan-Mayo Maker Convinced Silicon Valley He Was Running a World-Changing Tech Company
In Bloomberg Businessweek, Olivia Zaleski, Peter Waldman, and Ellen Huet explore the strange case of Josh Tetrick, who came to silicon valley and sold a "fake-mayo miracle."
We Are Cracking up at Michelle Obama's Spot on Impression of Her Husband on The Late Show
Host Colbert asked the First Lady about an absolutely stunning picture in their ESSENCE magazine spread: Between educating us about her latest projects with her Let Girls Learn initiative and straight-up hanging in a homemade fort, she proved she can awe us by doing literally anything.
Hearst UK Commercial Team Changes
Hearst Magazines UK, the publisher of Cosmopolitan, Good Housekeeping, ELLE and Harper’s Bazaar, has made changes to its commercial team which are designed to drive growth in key areas of its business.
The Risk Is Real: How Facebook Is Destroying Journalism
Through Messenger, Facebook Hopes to Shine a Light on Dark Social
Your brand is connecting with consumers 24/7 across diverse platforms. Are you leveraging and monetizing those consumer relationships in the most effective ways? Join your peers for a half-day program exploring best practices and success stories in the areas of e-commerce, membership models, events, retail innovation and more. Timing: Wednesday, November 30, 2016 Hearst Tower Auditorium 300 W. 57th Street, NYC 8:30am - 12:45pm Check-in and continental breakfast begins at 8:30am Rates: MPA/ASME Magazine Media Member Rate: $295 Associate Member Rate: $345 Nonmember Rate: $445
MPA–The Association of Magazine Media has released its 2016/17 Magazine Media Factbook today, the definitive source of magazine media research. Since 1985, MPA has been compiling and packaging the most compelling and comprehensive facts and figures around magazine media. Derived from third-party sources and MPA’s own research and data collection, the new Factbook has nearly 100 pages of current and useful information. “Nothing informs a discussion better than solid data,” said MPA’s President and Chief Executive Officer Linda Thomas Brooks, “and the 2016/17 Magazine Media Factbook has plenty of conversation starters. The research continues to show that magazine media is the most trusted, inspiring and influential of all media, and several new studies provide even more proof of magazine media’s unique ability to drive sales.”
Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend (ROAS) with in-store purchase data, presented the study, “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” at the Advertising Research Foundation's Audience Measurement 2016 conference. The study generated benchmarks that allow marketers to compare the return they should expect from every dollar of their cross-media, digital video, display, linear TV and magazine advertising spending. In its analysis, NCS worked with The Advertising Research Foundation, CBS Corporation, Meredith Corporation, Sequent Partners and a prominent technology and display advertising company.
Magazines: Highest Return on Advertising Spend
October 25, 2016
MPA Offices
November 30, 2016
Hearst Tower
December 01, 2016
Hearst Tower
February 08, 2017
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Contact Alison Heisler, or 212-872-3740, for details and custom opportunities.
In Bloomberg Businessweek, Olivia Zaleski, Peter Waldman, and Ellen Huet explore the strange case of Josh Tetrick, who came to silicon valley and sold a "fake-mayo miracle."