The Association of Magazine Media

Wednesday, September 21, 2016

The Atlantic Taps Robert Bole to Head amid Major Expansion
The urban-focused, stand-alone website, which this week celebrates the fifth anniversary of its launch, will soon expand its editorial, product, sales, and marketing staffs in an effort to double both audience and revenue, The Atlantic president Bob Cohn announced.
More on Hearst's New Content Platform: Part News Feed, Part Art Installation - HearstLive Will Show Stories from Hundreds of Brands in Manhattan
Keith Kelly writes: "The installation, called “HearstLive,” will live stream news, videos and social media content from all of Hearst’s properties, ranging from Cosmopolitan magazine to the San Francisco Chronicle, as well as from its partially owned ventures, including Vice, Buzzfeed and ESPN."
Facetime: New York Fashion Week Parties and Events
Magazine media's top executives and editors made appearances at various events during NYFW. See photos of Allure publisher/CRO Agnes Chapski and Allure editor in chief Michelle Lee; Hearst Magazines president David Carey, COO Joanna Coles and marketing president/publishing director Michael Clinton; Condé Nast Food Innovation Group CRO/publisher Pamela Drucker Mann, with Bon Appétit editor in chief Adam Rapoport; Meredith National Media Group president Jon Werther, Rachael Ray, Good+ Foundation founder and board president Jessica Seinfeld, and Meredith chief brand officer Kim Martin.
Associate Member Spotlight: LIFE in HI-FI, Inc.
Five Questions with Winder Hughes, founder and CEO, LIFE in HI-FI, Inc.: : “Garden & Gun. It just speaks to me – it's feels so authentic and close to me…”
Michelle Obama Shares Barack Impression, Dishes on Their Sexy ESSENCE Photo Shoot on The Late Show
First Lady Michelle Obama sat down for a fun, light-hearted interview with Stephen Colbert on The Late Show on Tuesday, where she dished on presidential photo shoots, Melania Trump, and first family dinner conversation.
Consumer Reports Undergoes Makeover
Consumer Reports, the 80-year old product review publication, will undergo a comprehensive makeover in an effort to to broaden digital readership, including a new ratings system and a variety of pricing options.
InStyle's Amy Synnott on Entertainment Tonight
InStyle executive editor Amy Synnott on Entertainment Tonight explaining the velvet trend.
More on Frederic Seegal Acquires 5 Titles of Dance Media
Keith Kelly: "The publications he is picking up include Dance, Pointe, Dance Spirit and two business-to-business titles — Dance Teacher and Dance Retailer News. Terms of the sale were not disclosed but the group’s revenue is estimated to be in the $5 million-plus range."
Quartz Launches Professional in Residence Program
SpinMedia Staffs Up Despite Possible Sale
Mexican News Magazine Founder Shot Dead: Eighth Journalist Murdered in Mexico this Year
Adblock Plus, Created to Protect Users from Ads, Instead Opens the Door
Your brand is connecting with consumers 24/7 across diverse platforms. Are you leveraging and monetizing those consumer relationships in the most effective ways? Join your peers for a half-day program exploring best practices and success stories in the areas of e-commerce, membership models, events, retail innovation and more. Timing: Wednesday, November 30, 2016 Hearst Tower Auditorium 300 W. 57th Street, NYC 8:30am - 12:45pm Check-in and continental breakfast begins at 8:30am Rates: MPA/ASME Magazine Media Member Rate: $295 Associate Member Rate: $345 Nonmember Rate: $445
MPA–The Association of Magazine Media has released its 2016/17 Magazine Media Factbook today, the definitive source of magazine media research. Since 1985, MPA has been compiling and packaging the most compelling and comprehensive facts and figures around magazine media. Derived from third-party sources and MPA’s own research and data collection, the new Factbook has nearly 100 pages of current and useful information. “Nothing informs a discussion better than solid data,” said MPA’s President and Chief Executive Officer Linda Thomas Brooks, “and the 2016/17 Magazine Media Factbook has plenty of conversation starters. The research continues to show that magazine media is the most trusted, inspiring and influential of all media, and several new studies provide even more proof of magazine media’s unique ability to drive sales.”
Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend (ROAS) with in-store purchase data, presented the study, “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” at the Advertising Research Foundation's Audience Measurement 2016 conference. The study generated benchmarks that allow marketers to compare the return they should expect from every dollar of their cross-media, digital video, display, linear TV and magazine advertising spending. In its analysis, NCS worked with The Advertising Research Foundation, CBS Corporation, Meredith Corporation, Sequent Partners and a prominent technology and display advertising company.
Magazines: Highest Return on Advertising Spend
October 25, 2016
MPA Offices
November 30, 2016
Hearst Tower
December 01, 2016
Hearst Tower
February 08, 2017
Conrad New York
Contact Alison Heisler, or 212-872-3740, for details and custom opportunities.
InStyle’s Fashion News Director Eric Wilson joins Essence style director Julee Wilson, People style & beauty director Andrea Lavinthal, and style expert/TV personality Robert Verdi to discuss Emmys Fashion on the People/Entertainment Weekly (PEN) Network.