The Association of Magazine Media

Tuesday, September 20, 2016

4As Steps Up Transparency, Threatens to "Annul" Agencies That Don't Practice It
“It is our strong belief that transparency is a core principle and the cornerstone of the agency and client relationship,” 4As President Nancy Hill wrote in a letter sent to the association’s membership, calling on them to adopt the 4As’ recently ratified “Transparency Guiding Principles of Conduct," and threatening “annulment of membership” for agencies that violate them.
GfK MRI's Readership Study Results: Camps Divided on Politics, Pop Culture, Parenthood
Magazine readers gravitated towards a little bit of everything in the month of May. According to GfK MRI’s Issue Specific Readership Study, politics played, but so did pop culture and general interests. The study reveals a 5-way tie for best-read issues in May. New York (May 30), The New York Times Magazine (May 1), Parents (May), Popular Mechanics (May) and Rolling Stone (May 19), all received the highest possible score of 140. Not far behind were InTouch (May 30) and Seventeen (May), which scored 138 and 137 respectively.
Time Inc.'s New LIFE VR App
Max Wilens writes "Time Inc. will unveil Life VR, a virtual reality and 360-degree video app available on both iOS and Android devices, as well as all other commercially available virtual reality headsets. Life VR will launch with three pieces of content. One is a guided, non-linear meditation experience called Lumen that leads users through breathing exercises before inviting them to plant and grow trees."
Black Women, Wellness and the Intersectionality of Healthcare: 2016 ESSENCE/BWR Power of the Sister Vote Poll
BWR was led by moderator, Vanessa de Luca, editor in chief of ESSENCE magazine. The panel featured women leaders from a variety of groups including political activism, civil rights and entertainment fields.
Hearst Tower Goes Digital — Literally — with LED Installation
Hearst Tower will feature a wraparound LED installation that will broadcast programming from Hearst's newspapers, magazines and partners.
Associate Member Spotlight: LIFE in HI-FI, Inc.
Five Questions with Winder Hughes, founder and CEO, LIFE in HI-FI, Inc.: : “Garden & Gun. It just speaks to me – it's feels so authentic and close to me…”
How The Atlantic Uses an Underwriter Model to Fund Video Projects
In October, The Atlantic is rolling out three series: “Saturday Night in America,” sponsored by Microsoft, “Women & Leadership,” underwritten by Netflix, JPMorgan Chase, meanwhile, is the new sponsor for “American Futures.”
Engagement Soars as Newsweek Takes a New Approach to Video
Emerging interactive platform breathes new life into a 20-year-old homicide case: "The Verse folks were telling us that people were watching it for 20, 22, 25 minutes, which is insane. I've been doing video for newspapers and magazines for ten years, and we're lucky if people are watching it after the first minute and a half..."
Redbook's Meredith Rollins on "Ask a Mogul Anything"
Redbook’s editor in chief Meredith Rollins participated in's new series that showcases global leaders in the realms of politics, fashion, finance, sports and entertainment.
Q&A: Lynne Segall and Janice Min, The Hollywood Reporter-Billboard Media Group
As Janice Min did with Us Weekly, she revived THR, which currently has around 72,000 subscribers including influential players as well as a huge digital footprint (15 million people monthly; Billboard, the other publication she oversees, has 13 million). Min wasted no time shutting down the daily and creating a sought-after and much-discussed weekly with star-caliber covers.
Magazine Media Spotlght: Emmy Fashion Wrap Up Features Magazine Media Editors and Notables
InStyle’s Fashion News Director Eric Wilson joins Essence style director Julee Wilson, People style & beauty director Andrea Lavinthal, and style expert/TV personality Robert Verdi to discuss Emmys Fashion on the People/Entertainment Weekly (PEN) Network.
O, The Oprah Magazine’s Adam Glassman Turns Correspondent at NYFW and The Emmys
O, The Oprah Magazine’s Creative Director Adam Glassman worked backstage at NYFW and covered Emmy Awards red carpet fashion as a special correspondent for Extra TV.
Bloomberg Taps Shane As Global Head, Digital Innovation
In this new position, Michael Shane will be responsible for collaborating with global teams, ranging from editorial, product, engineering and sales, and strategize on future opportunities to grow Bloomberg’s audience, engagement and revenue.
Women’s Health Names First Features Director
Michelle Stacey, has been named the magazine’s first features director. Stacey previously worked for Cosmopolitan, Glamour, Shape and Martha Stewart Living.
Actor Omari Hardwick and TV Show Host Steve Harvey on Their Essence Covers
@3:43 Star of TV series POWER, Omari Hardwick discusses his recent Essence cover with show host Steve Harvey and series co-star Joseph Sikora.
At The Week Live, Magazine Content Comes to Life: a New Event to Boost Its Profile in Cultural Coverage
With only 400 spots, and a cost of $425 for an all-access pass, The Week Live isn’t built for market saturation. Instead, it’s the wave of a hand to advertisers and potential readers who don’t yet see the brand as a place to go for curated, tasteful cultural news.
Twitter Officially Relaxes Its 140-Character Limit As It Continues to Push Its "See What's Happening" Mantra
The move means that anything that isn't plain text or emoji characters will no longer count towards users' total character count in tweets – leaving more room for them to include visually rich content like images, videos and Vines.
The Nation Welcomes New Literary Editor
DanceMedia, Publisher of Dance Magazine Pirouettes to New Ownership
U.K. Charges Woman with Terrorism Offense over Turkish Magazine
A Day in the Life of NME's Digital Editor
View: How Journalism Got Exploited by Hackers
When Agencies Focus on "Culture," Exclusion Can Be a Result
Your brand is connecting with consumers 24/7 across diverse platforms. Are you leveraging and monetizing those consumer relationships in the most effective ways? Join your peers for a half-day program exploring best practices and success stories in the areas of e-commerce, membership models, events, retail innovation and more. Timing: Wednesday, November 30, 2016 Hearst Tower Auditorium 300 W. 57th Street, NYC 8:30am - 12:45pm Check-in and continental breakfast begins at 8:30am Rates: MPA/ASME Magazine Media Member Rate: $295 Associate Member Rate: $345 Nonmember Rate: $445
MPA–The Association of Magazine Media has released its 2016/17 Magazine Media Factbook today, the definitive source of magazine media research. Since 1985, MPA has been compiling and packaging the most compelling and comprehensive facts and figures around magazine media. Derived from third-party sources and MPA’s own research and data collection, the new Factbook has nearly 100 pages of current and useful information. “Nothing informs a discussion better than solid data,” said MPA’s President and Chief Executive Officer Linda Thomas Brooks, “and the 2016/17 Magazine Media Factbook has plenty of conversation starters. The research continues to show that magazine media is the most trusted, inspiring and influential of all media, and several new studies provide even more proof of magazine media’s unique ability to drive sales.”
Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend (ROAS) with in-store purchase data, presented the study, “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” at the Advertising Research Foundation's Audience Measurement 2016 conference. The study generated benchmarks that allow marketers to compare the return they should expect from every dollar of their cross-media, digital video, display, linear TV and magazine advertising spending. In its analysis, NCS worked with The Advertising Research Foundation, CBS Corporation, Meredith Corporation, Sequent Partners and a prominent technology and display advertising company.
Magazines: Highest Return on Advertising Spend
October 25, 2016
MPA Offices
November 30, 2016
Hearst Tower
December 01, 2016
Hearst Tower
February 08, 2017
Conrad New York
Contact Alison Heisler, or 212-872-3740, for details and custom opportunities.
InStyle’s Fashion News Director Eric Wilson joins Essence style director Julee Wilson, People style & beauty director Andrea Lavinthal, and style expert/TV personality Robert Verdi to discuss Emmys Fashion on the People/Entertainment Weekly (PEN) Network.