The Association of Magazine Media

Monday, September 19, 2016

The Media Chart: NFL's Opening Week - Food Magazines Report
Allrecipes ruled the top spot in total audience across all plaforms at 51 million; while the Bon Appétit/Epicurious brand saw the biggest percent change year over year for the month of July at a gain of 24.7%. Read more to see where your Foodie, Epicurean, or Cooking magazine ranked in the top ten.
The First Lady and Ellen Degeneres Shop the Newsstand for Her Covers
In a humorous segment, First Lady Michelle Obama and Ellen push a shopping cart around looking through the magazine aisle for the issue of Essence she was on the cover of, -and finding the latest Rachael Ray Every Day issue.
Q&A with The New Yorker’s David Remnick: Readers Don’t Want a "Cheaper, Dumber Version"
When David Remnick became editor-in-chief of The New Yorker in 1998, it was just a weekly print magazine. Initially slow to fully embrace the web, it has since gone all-in on digital, growing its site, social media and video presence.
Associate Member Spotlight: LIFE in HI-FI, Inc.
Five Questions with Winder Hughes, founder and CEO, LIFE in HI-FI, Inc.: : “Garden & Gun. It just speaks to me – it's feels so authentic and close to me…”
Rodale Hires Matt Bean to Edit Men's Health
Jeremy Barr writes: "They say you can't go home again, but don't tell that to Matt Bean, who will be returning to Rodale as editor of Men's Health magazine, the company will announce Friday."
Four Years of Quartz: Jay Lauf Looks to the Future of Digital Publishing
Not many media properties achieve such instant recognition as Quartz has in its short four-year tenure. It’s due in no small part to the clearly articulated vision of founder Jay Lauf.
Fashion Week Front Row Moments: Cindi Leive, Laura Brown, and Adam Glassman
What have your favorite fashion editors been up to? -From Glamour’s Cindi Leive to O Magazine’s Adam Glassman to InStyle’s recently-appointed editor-in-chief, here are some tidbits from recent conversations.
Marie Claire Promotes New Design Director for the Print Magazine
Marie Claire has promoted its art director had previously served as Glamour’s associate art director, to design director.
Mathew Marden Named Style Director for Esquire
Marden previously spent more than a decade as Details’ fashion director. He also worked as an associate editor of men’s fashion for Town & Country.
InStyle's Eric Wilson at The Emmys Red Carpet
Eric Wilson, fashion news director at InStyle, highlighted the "the metallic and hyper-textured look" as a head-turning trend, demonstrated by Heidi Klum in a silver Michael Kors dress and Claire Danes, nominated for best actress for drama "Homeland," in a gold Schiaparelli gown.
German Publisher Gruner + Jahr’s Latest Ad Blocking Tactic: Humor
Digiday caught up with G+J’s managing director of digital Oliver von Wersch, who is also chairman of the Online Marketers Association. Von Wersch spoke about what G+J has learned from its ad blocking tests, and what the global ad blocking coalition, announced last week, will look like.
MPA Magazine Media Spotlight: Kanye West, Uncensored and Unfiltered, on the Fashion Industry
In a conversation with W Magazine's Lynn Hirschberg earlier this summer, long before Yeezy Season 4, West vented about his frustrations with fashion and his place in it, all the while using Wreck-It Ralph, Despicable Me and Elf to make his point.
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More on Apple Allows Publishers to Sell Subs Inside News App
Apple is allowing publishers to sell digital subscriptions from inside the Apple News app, giving them access to a much larger potential subscriber base. But that's hedged around, as always, by constraints intended to maintain consumer privacy — and Apple’s control over access to them.
Cross-Disciplinary Approach Helps Nautilus Carve Unique Niche in Science Publishing
With a focus on deep reporting, a print magazine, and an intense affinity for illustrations, nonprofit Nautilus has taken an expensive approach to launching a new science publication.
Q&A with Steve Martin, Founder & Publisher, Art+Design Magazine
"... picking up a magazine and looking at it, feeling the weight of the magazine in your hand, the thickness of the paper, the high visual quality of what’s on the page; it kind of creates a world that you can get sucked into. It captures your attention and your emotions, and you can experience it by holding it in your hand, take it home with you and read it at your leisure." Steve Martin.
Tim Armstrong’s Yahoo Plans Face Growing Doubts from Critics
Mode Media Shuts Down After Burning Through $225 Million
21st Century Fox Sues Netflix for Poaching Employees
Washington Post Criticized for Opposing Snowden Pardon
Your brand is connecting with consumers 24/7 across diverse platforms. Are you leveraging and monetizing those consumer relationships in the most effective ways? Join your peers for a half-day program exploring best practices and success stories in the areas of e-commerce, membership models, events, retail innovation and more. Timing: Wednesday, November 30, 2016 Hearst Tower Auditorium 300 W. 57th Street, NYC 8:30am - 12:45pm Check-in and continental breakfast begins at 8:30am Rates: MPA/ASME Magazine Media Member Rate: $295 Associate Member Rate: $345 Nonmember Rate: $445
MPA–The Association of Magazine Media has released its 2016/17 Magazine Media Factbook today, the definitive source of magazine media research. Since 1985, MPA has been compiling and packaging the most compelling and comprehensive facts and figures around magazine media. Derived from third-party sources and MPA’s own research and data collection, the new Factbook has nearly 100 pages of current and useful information. “Nothing informs a discussion better than solid data,” said MPA’s President and Chief Executive Officer Linda Thomas Brooks, “and the 2016/17 Magazine Media Factbook has plenty of conversation starters. The research continues to show that magazine media is the most trusted, inspiring and influential of all media, and several new studies provide even more proof of magazine media’s unique ability to drive sales.”
Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend (ROAS) with in-store purchase data, presented the study, “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” at the Advertising Research Foundation's Audience Measurement 2016 conference. The study generated benchmarks that allow marketers to compare the return they should expect from every dollar of their cross-media, digital video, display, linear TV and magazine advertising spending. In its analysis, NCS worked with The Advertising Research Foundation, CBS Corporation, Meredith Corporation, Sequent Partners and a prominent technology and display advertising company.
Magazines: Highest Return on Advertising Spend
October 25, 2016
MPA Offices
November 30, 2016
Hearst Tower
December 01, 2016
Hearst Tower
February 08, 2017
Conrad New York
Contact Alison Heisler, or 212-872-3740, for details and custom opportunities.

In a conversation with W Magazine's Lynn Hirschberg earlier this summer, long before Yeezy Season 4, West vented about his frustrations with fashion and his place in it, all the while using Wreck-It Ralph, Despicable Me and Elf to make his point.