The Association of Magazine Media

Friday, September 16, 2016

Why Brands Need to Budget for Beautiful Creative on Mobile
"As the cover of any magazine reminds us, we are visual creatures and imagery is critical to inspiring a desire to purchase a product or complete an action. Without something interesting to look at, all the targeting in the world is useless..." Alia Lamborghini, senior VP-product sales and strategy at AOL.
Associate Member Spotlight: Nielsen Catalina Solutions
Welcome to MPA's new feature: Five Questions with Matt O'Grady, Chief Executive Officer, Nielsen Catalina Solutions.
Allure Rings NYSE Opening Bell to celebrate Best of Beauty 20th Anniversary
Ringing today's opening bells are Agnes Chapski, Allure Magazine Publisher, celebrating the Allure 2016 Best of Beauty Awards, at the NYSE, and ETF-based asset allocation model manager iSectors COO & CIO Charles Self III, at the Nasdaq.
The Hill Launches Paid Vertical on Healthcare
The Hill Extra: Healthcare subscription covers “legislation and executive moves, plus daily morning emails, breaking news alerts and updated access to an exclusive directory of key Washington resources,” per a statement.
Good Housekeeping's Jane Francisco Talks the "25 Awesome Women" List for 2016
Editor in Chief of Good Housekeeping Jane Francisco led a panel of three of our Awesome Women—Rebecca Minkoff, Jessica Knoll and Luvvie Ajayi at AOL Build studios. They talked about their successes, failures, and what it takes to get where they are—offering advice along the way.
Andrea Barbalich Named Executive Editor of Prevention
Barbalich previously worked for Kiwi Magazine, Bauer Media Group and Reader’s Digest.Barbalich most recently served as president of her media consulting firm.
How Shape's Elizabeth Goodman Artis Spends Her Downtime
When not at work, the Philadelphia, Penn., native and her husband Chris love to travel to places where they can spend hours of uninterrupted time underwater. The couple scuba dives every chance they get.
Hearst Magazines UK Appoints Clare Gorman as New Chief Operations Director
Clare will report to CEO Anna Jones and will have responsibility for all print and digital commercial operations. She joins the business with immediate effect from Hearst Magazines International (HMI) where she has been working as Director of Sales Operations since May this year.
Good Housekeeping's Lori Bergamotto on The Today Show
Good Housekeeping's Style Director Lori Bergamotto appeared on The Today Show Wednesday morning, sharing easy ways to customize your Fall wardrobe with embroidery, pins and personalized sweatshirts.
Daphne Oz Featured in Good Housekeeping's October Issue
Daphne Oz was featured in the October issue. Her show, The Chew, promoted the feature, revealing the cover and chatting about the shoot's behind the scenes.
U.K. Publisher Bids $1.56 Billion for Penton Publishing (B2B)
Penton’s B2B and business information publishing portfolio spans agriculture, transportation, design and manufacturing, with various brands, including Aviation Week, Air Transport Observer, Business & Commercial Aviation, American Trucker, WardsAuto, American Machinist, IndustryWeek, Machine Design, The Energy Times, Farm Futures Daily,, Farm Press, Corn + Soybean Digest, Nation’s Restaurant News and Beef.
MPA Magazine Media Spotlight: Good Housekeeping Extols the Benefits of Entomophagy
Good Housekeeping’s Nutrition Director/Registered Dietician Jackie London appeared on WSJ Live today to discuss Entomophagy—the practice of eating insects—and the nutritional benefits. She even got the host to try some products made from cricket flour!
Google, Facebook and the World's Biggest Brands Unite to Improve Digital Ads: P&G, Unilever, Others Target Ad Blocking
"Buzz, Noise and a Little Bit of Bullshit:" Inside the Weird World of Dmexco
WTF Is Going on with EU Publisher Copyright?
Fact-Checkers Around the World Agree on Shared Code of Principles
Behind the Guardian U.S.'s Budget Shortfall
The Best and Worst of New York Fashion Week
Your brand is connecting with consumers 24/7 across diverse platforms. Are you leveraging and monetizing those consumer relationships in the most effective ways? Join your peers for a half-day program exploring best practices and success stories in the areas of e-commerce, membership models, events, retail innovation and more. Timing: Wednesday, November 30, 2016 Hearst Tower Auditorium 300 W. 57th Street, NYC 8:30am - 12:45pm Check-in and continental breakfast begins at 8:30am Rates: MPA/ASME Magazine Media Member Rate: $295 Associate Member Rate: $345 Nonmember Rate: $445
MPA–The Association of Magazine Media has released its 2016/17 Magazine Media Factbook today, the definitive source of magazine media research. Since 1985, MPA has been compiling and packaging the most compelling and comprehensive facts and figures around magazine media. Derived from third-party sources and MPA’s own research and data collection, the new Factbook has nearly 100 pages of current and useful information. “Nothing informs a discussion better than solid data,” said MPA’s President and Chief Executive Officer Linda Thomas Brooks, “and the 2016/17 Magazine Media Factbook has plenty of conversation starters. The research continues to show that magazine media is the most trusted, inspiring and influential of all media, and several new studies provide even more proof of magazine media’s unique ability to drive sales.”
Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend (ROAS) with in-store purchase data, presented the study, “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” at the Advertising Research Foundation's Audience Measurement 2016 conference. The study generated benchmarks that allow marketers to compare the return they should expect from every dollar of their cross-media, digital video, display, linear TV and magazine advertising spending. In its analysis, NCS worked with The Advertising Research Foundation, CBS Corporation, Meredith Corporation, Sequent Partners and a prominent technology and display advertising company.
Magazines: Highest Return on Advertising Spend
October 25, 2016
MPA Offices
November 30, 2016
Hearst Tower
December 01, 2016
Hearst Tower
February 08, 2017
Conrad New York
Contact Alison Heisler, or 212-872-3740, for details and custom opportunities.
Good Housekeeping’s Nutrition Director/Registered Dietician Jackie London appeared on WSJ Live today to discuss Entomophagy—the practice of eating insects—and the nutritional benefits. She even got the host to try some products made from cricket flour!