The Association of Magazine Media

Wednesday, September 14, 2016

Meredith, Bellisio Foods Partner on "EatingWell" Frozen Entrees
Meredith’s recent licensing deals — which includes a deal between Shape magazine and Apparel Bridge for the new Shape Active collection of women’s active wear sold at Dicks Sporting Goods, Kohl’s and Equinox gyms — is a way for the company to expand its brand recognition into new businesses.
Harris Magazines Find New Life As Athlon Newspaper Offerings
Athlon will relaunch at least seven print titles obtained through its July acquisition of Harris Publications. The publisher earned the rights to 74 titles, which had been shut down abruptly on April 29. -With an expanded roster of brands, David Barber hired to lead newspaper relations group.
Playboy Newsstand Sales Soar After Pulling Nudes from Pages
“When we launched the new version of Playboy magazine with our March 2016 issue, we had anticipated that some longtime subscribers would not be happy with the new direction of the magazine, so we took our ad rate base down to 500,000 [from 550,000] at the beginning of the year in anticipation of this trend,” said a spokesman for Playboy.
Even Newspaper Ads Aren't Declining As Fast As Desktop Ads: Zenith
Zenith, owned by French media buying firm Publicis Media, predicts that spending on smartphone ads will eclipse their desktop counterparts much sooner than anticipated — possibly as soon as next year — as people do more of their web browsing on smaller devices.
Harper’s Bazaar’s Joyann King: "Editors Have Access Nobody Else Does"
“Covering shows has changed dramatically. What we used to do was go, come back, look at our boards and see what’s the story we want to tell our audiences,” said Joyann King, editor of on this week’s Glossy Podcast. “Now, we’re giving them that information directly from the ground. They want to see everything right then. In some ways we’re editing on the job.”
More on Harper’s Bazaar’s October Issue with Gigi Hadid - Cover Revealed
On newsstands September 20, the world’s most in-demand model, and co-designer of the new Tommy Hilfiger x Gigi Hadid Collection on the cover, the ingenue takes readers through a day in the life of the young supermodel, including her favorite NYC spots, culinary weaknesses, how she stays fit, and what it was like to work with an iconic designer.
Associate Member Spotlight: Nielsen Catalina Solutions
Welcome to MPA's new feature: Five Questions with Matt O'Grady, Chief Executive Officer, Nielsen Catalina Solutions.
Q&A with Michele Promaulayko: A Homecoming of Sorts
"It feels fantastic… and more than a little humbling to be following in the footsteps of such a short list of illustrious editors. I have so much affection for—and history with—Cosmo. I learned the ropes from the legendary Kate White, who taught me so much. And now I’ll be able to join forces with Joanna Coles in her new role at the company. I’m still pinching myself." Says Michele Promaulayko.
Town & Country Celebrates 50 Modern Swans at Carlyle Hotel
Town & Country celebrated their 170th Anniversary and toasted Modern Swans at a dinner held at the Carlyle during New York Fashion Week.
More from InStyle's TIFF 2016 Party - Photos!
See the top moments on the celebrity social scene at the 2016 Toronto Film Festival from The Party Report’s Mikey Glazer.
Time Inc. Names Channel Marketing Executive
“Beth’s record in driving strategic customer engagement, retention and loyalty programs coupled with her marketing experience in optimizing alternative media, events and digital channels will drive Time Inc.’s consumer revenue growth,” said Time Inc. executive vp of consumer marketing and revenue Leslie Dukker Doty, in an announcement.
Native: An Ad Sales Knockout?
In a Sponsored Content piece for Folio: magazine, MediaRadar’s Todd Krizelman looks at the trends of the demand for "native"—it's up 262% over the last 19 months.
MPA Magazine Media Spotlight: The iPhone 7, Dongles, and You
In Popular Mechanics, Eric Limer writes "The iPhone 7 is coming. It is new. It is fresh. By most accounts it is a pretty good telephone. But if you buy a new iPhone 7 you will need something else. Maybe even several somethings. That's right, we are talking about dongles."
Correction: Meanith Huon Not Subject to Multiple Charges
Grace Coddington Looks Back at Her Vogue Years in a New Book
Facebook, Twitter, and 30 Others Join First Draft to Help Stop the Spread of Fake News
Viacom, Mattel, Hasbro Agree to Stop Online Child Tracker
AdBlock Plus Is Launching a Marketplace for "Acceptable" Ads, but Will It Just Infuriate Everyone?
The Guardian Advises Brands to Push a Sales Message in Branded Content
MPA–The Association of Magazine Media has released its 2016/17 Magazine Media Factbook today, the definitive source of magazine media research. Since 1985, MPA has been compiling and packaging the most compelling and comprehensive facts and figures around magazine media. Derived from third-party sources and MPA’s own research and data collection, the new Factbook has nearly 100 pages of current and useful information. “Nothing informs a discussion better than solid data,” said MPA’s President and Chief Executive Officer Linda Thomas Brooks, “and the 2016/17 Magazine Media Factbook has plenty of conversation starters. The research continues to show that magazine media is the most trusted, inspiring and influential of all media, and several new studies provide even more proof of magazine media’s unique ability to drive sales.”
Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend (ROAS) with in-store purchase data, presented the study, “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” at the Advertising Research Foundation's Audience Measurement 2016 conference. The study generated benchmarks that allow marketers to compare the return they should expect from every dollar of their cross-media, digital video, display, linear TV and magazine advertising spending. In its analysis, NCS worked with The Advertising Research Foundation, CBS Corporation, Meredith Corporation, Sequent Partners and a prominent technology and display advertising company.
Magazines: Highest Return on Advertising Spend
October 25, 2016
MPA Offices
November 30, 2016
Hearst Tower
December 01, 2016
Hearst Tower
February 08, 2017
Conrad New York
Contact Alison Heisler, or 212-872-3740, for details and custom opportunities.
In Popular Mechanics, Eric Limer writes "The iPhone 7 is coming. It is new. It is fresh. By most accounts it is a pretty good telephone. But if you buy a new iPhone 7 you will need something else. Maybe even several somethings. That's right, we are talking about dongles."