The Association of Magazine Media

Tuesday, September 13, 2016

Rich Battista Named CEO Of Time Inc., Ripp to Remain Executive Chair
Mr. Battista, a 25-year veteran of the entertainment and media industry, joined Time Inc. in 2015 from Mandalay Sports Media, where he was CEO. He previously held senior management roles at Fox Television and Gemstar-TV Guide International.
InStyle and Michelle Obama Team Up for Charitable Designer Limited Edition Handbag Line Benefitting "Let Girls Learn"
In honor of First Lady Michelle Obama and her October InStyle cover, see an exclusive limited-edition designer tote collection benefiting Let Girls Learn that you can shop now. Supporting girls education has never been more stylish!
FMA Winner: Glenda Bailey, Harper’s Bazaar, Magazine of the Year
Eddie Roche writes: "As Glenda Bailey celebrates her 15th year at the helm of Harper’s Bazaar, the magazine is enjoying one of its most successful phases. With a fresh approach to print, an ever-expanding digital universe, and a growing e-commerce operation, Hearst’s fashionable glossy is getting better by the minute."
The Atlantic's Video Team Gets New Name, Sponsored Series
Kasia Cieplak-Mayr von Baldegg, the first employee of The Atlantic’s video team, will now lead the department as general manager and executive producer, according to a memo from The Atlantic president Bob Cohn.
Social Media Swoons at ESSENCE Magazine Photos of Obamas
The internet collectively swooned over photos of President Barack Obama and his wife, Michelle, who grace next month's cover of Essence magazine.
Associate Member Spotlight: Nielsen Catalina Solutions
Welcome to MPA's new feature: Five Questions with Matt O'Grady, Chief Executive Officer, Nielsen Catalina Solutions.
Karlie Kloss Covers the October Issue of Women’s Health Magazine
"Just before – all of the nerves or feeling a bit anxious or feeling tired, the best way to combat that in my opinion is by breaking a good sweat," she tells Women's Health for their October cover story. "It's the best therapy."
Q&A with Redbook’s Meredith Rollins
At an early age Rollins knew she wanted to be an editor; she calls the pace as a magazine editor “perfectly suited to her temperament.” As Rollins describes the Redbook woman, she loves style and wants to live her best life, but she’s also very, very busy.
Q&A with InStyle’s Eric Wilson
InStyle’s Fashion News Director Eric Wilson says he considers himself "more of a journalist who dabbles in criticism, or rather, one who masquerades as a critic, simply because fashion people tend to treat you better if they think you’re judging them. I first started writing reviews when I was hired as a reporter at The New York Times in 2005, after having covered fashion for eight years at WWD."
Exclusive Clip: See What It's Like to Work at Cosmopolitan in the New E! Show "So Cosmo"
"The staff are very competitive, ambitious young people," Joanna Coles, former editor-in-chief of Cosmopolitan, says in the clip. Coles was announced as the new Chief Content Officer of Hearst, the parent company of Cosmopolitan and other magazines.
Complex Media Announces Kanye West to Headline First Annual "ComplexCon"
Complex announced that Kanye West will headline ComplexCon -- set to take place Nov. 5 and Nov. 6 at the Long Beach Convention Center in Long Beach, California.
More on Time Inc. Launches of People/Entertainment Weekly Network: Ad-Supported Channel Signs L'Oréal, NBC and MillerCoors
The company is officially launching the People/Entertainment Weekly Network, a new ad-supported long-form video-on-demand network (AVOD) that purports to be the first solely pop culture- and celebrity-focused entry in the category.
More from InStyle's TIFF 2016 Party
More photos and impressions from the InStyle party at the Toronto Film Festival: Anne Hathaway and Ruth Wilson join Amy Adams at the 2016 party and more...
At Industry Conference, Publishers Vent About Power of Social Media Companies
"The damage that the platforms ... can do to journalism and to news is pretty profound," said M. Scott Havens, Bloomberg Media's global head of digital, who spoke Wednesday.
Variety and WWD to Host Second Annual StyleMakers Awards
WWD and Variety will fete its second annual StyleMakers event on Nov. 17 in West Hollywood.
Newspaper Perspective: Why Print News Still Rules
"Reading online, I comprehend less and I finish fewer articles than I do when I have a newspaper in hand. Online, I often forget why I clicked a page in the first place and start clicking on outside links until I'm tumbling through cyberspace like a marooned astronaut."
Native: An Ad Sales Knockout?
In a Sponsored Content piece for Folio: magazine, MediaRadar’s Todd Krizelman looks at the trends of the demand for "native"—it's up 262% over the last 19 months.
MPA Magazine Media Spotlight: Chris Evans Admits Captain America Might Be a Virgin
W Magazine's Lynn Hirschberg writes "For the past five years, he's been known to us as Captain America, one of the most classic roles in the Marvel universe... he talks about his rise in Hollywood, from the his very first part in high school to his roles in the cult-favorite Snowpiercer and the upcoming Gifted."
Gawker Staffers Already Clashing with Univision After Acquisition
What Coca-Cola Has Learned from Publishers
MPA–The Association of Magazine Media has released its 2016/17 Magazine Media Factbook today, the definitive source of magazine media research. Since 1985, MPA has been compiling and packaging the most compelling and comprehensive facts and figures around magazine media. Derived from third-party sources and MPA’s own research and data collection, the new Factbook has nearly 100 pages of current and useful information. “Nothing informs a discussion better than solid data,” said MPA’s President and Chief Executive Officer Linda Thomas Brooks, “and the 2016/17 Magazine Media Factbook has plenty of conversation starters. The research continues to show that magazine media is the most trusted, inspiring and influential of all media, and several new studies provide even more proof of magazine media’s unique ability to drive sales.”
Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend (ROAS) with in-store purchase data, presented the study, “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” at the Advertising Research Foundation's Audience Measurement 2016 conference. The study generated benchmarks that allow marketers to compare the return they should expect from every dollar of their cross-media, digital video, display, linear TV and magazine advertising spending. In its analysis, NCS worked with The Advertising Research Foundation, CBS Corporation, Meredith Corporation, Sequent Partners and a prominent technology and display advertising company.
Magazines: Highest Return on Advertising Spend
October 25, 2016
MPA Offices
November 30, 2016
Hearst Tower
December 01, 2016
Hearst Tower
February 08, 2017
Conrad New York
Contact Alison Heisler, or 212-872-3740, for details and custom opportunities.
W Magazine's Lynn Hirschberg writes "For the past five years, he's been known to us as Captain America, one of the most classic roles in the Marvel universe... he talks about his rise in Hollywood, from the his very first part in high school to his roles in the cult-favorite Snowpiercer and the upcoming Gifted."