The Association of Magazine Media

Monday, September 12, 2016

The Media Chart: You Were Ready for Some Football - Fashion Magazines Report July Audience
Cosmopolitan topped the category with 33.6 million in print + digital aduience, while Harpers' Bazaarshowed the most growth at 26.2% -several other titles showed high double-digit percent gains... Read more to see the entire ranking.
Time Inc. Debuts People/Entertainment Weekly Network
The channel, which will be available as an app and streaming service on popular web-connected devices and on People’s website, represents Time Inc.’s latest bet on digital advertising.
Architectural Digest's Sam Cochran Reveals Annual Innovators List
Architectural Digest is revealing its top five game-changing talents in design. Features editor Sam Cochran joins Lunch Break with Tanya Rivero to discuss what makes these designers so unique.
Associate Member Spotlight: Nielsen Catalina Solutions
Welcome to MPA's new feature aimed at highlighting the work and unique perspectives of our associate members. Here are Five Questions with Matt O'Grady, Chief Executive Officer, Nielsen Catalina Solutions.
Condé Nast, CFDA, and Instagram Wage "Non-Partisan" Voter Registration Campaign
The voter registration campaign claims to be non-partisan, and includes videos by fashion designers and models.
More on October's InStyle and ESSENCE Covers Featuring the Obamas
In an interview for the October issue of InStyle, the first time the magazine has featured a first lady on its cover, Obama discusses a range of topics, including her personal style. The way she tells it, she’s not necessarily most comfortable in the haute couture she’s often photographed wearing. Turns out, a more casual look is what she favors.
The Cover Story: Entertainment Weekly
Caysey Welton writes "Not only is the celebrity shot captivating, but the design elements are thoughtful, clean and well composed."
Gabriel Sherman Talks Roger Ailes, New York Magazine, Lawsuits and Changes at Fox News
New York Magazine's Gabriel Sherman talked about his reporting on Roger Ailes and sexual harassment at Fox and recent legal threats.
Rising Stars: Leslie Pariseau Finds Freedom In Working at Saveur
“Everyone [at Saveur] is incredibly nerdy and obsessive about food and travel, so when someone gets onto a passion project, we tend to start with pie-in-the-sky aspirations. Working with people who think that way is always exciting,” Special project editor Leslie Pariseau.
More on Rodale Inc. Names Beth Buehler As First COO
After a three-year search, Rodale Inc. has found its first Chief Operating Officer. Beth Buehler has been tapped to lead the new role at the health and fitness publisher.
Essence’s 3rd Annual Street Style Block Party Brings Out Brooklyn’s Cool Kids
The 2016 Essence Street Style Block Party was a celebration of personal style, as edgy, high-fashion looks could be seen under Dumbo’s archway all afternoon.
Stars Party with InStyle in Toronto
Always a well-attended event at TIFF, the Max Mara-sponsored affair brought out a crowd that included Rooney Mara, Shailene Woodley, David Oyelowo, Pharrell Williams, Bryce Dallas Howard, Taraji P. Henson and Nicole Kidman, who attended sans husband Keith Urban.
See All the Looks From the Harper’s Bazaar Party
Harper’s Bazaar hosted the “ICONS by Carine Roitfeld” party last night at the Plaza Hotel, presented by Infor, Laura Mercier, and Stella Artois. The former Vogue Paris editor-in-chief’s party is one of the most high-profile, celeb-heavy gatherings in the game — the Platonic ideal of a glittering Fashion Week party.
Bruce Springsteen Joins New Yorker Festival Lineup
The Boss is coming to The New Yorker Festival. On October 7, Bruce Springsteen will talk with New Yorker editor David Remnick about Springsteen’s new autobiography Born to Run and much more.
Martha Stewart Is Writing a Memoir
She’s already penned books such as The Martha Rules: 10 Essentials for Achieving Success as You Start, Build, or Manage a Business.
Keith Olbermann Joins GQ
Keith Olbermann has joined GQ as host of "The Closer with Keith Olbermann," a bi-weekly web series.
V Magazine Reboots with Gigi Hadid, Valerie Salembier, Paul Cavaco and More
Valerie Salembier, whose known Stephen Gan for 15 years from her former days as publisher of Harper’s Bazaar and Town & Country, has signed up as a sales and marketing consultant.
Native: An Ad Sales Knockout?
In a Sponsored Content piece for Folio: magazine, MediaRadar’s Todd Krizelman looks at the trends of the demand for "native"—it's up 262% over the last 19 months.
London's Dazed Magazine Marks 25th Anniversary
Financial Times Editor Learns Embarrassing Lesson During Panel
Facebook's Algorithm Puts Hoax Story About 9/11 on Trending Topics
How Augmented Reality and Virtual Reality Will Strengthen Storytelling and Revenue
AppNexus Partners with ANA to Help Marketers Make Better Use of Their Data
MPA–The Association of Magazine Media has released its 2016/17 Magazine Media Factbook today, the definitive source of magazine media research. Since 1985, MPA has been compiling and packaging the most compelling and comprehensive facts and figures around magazine media. Derived from third-party sources and MPA’s own research and data collection, the new Factbook has nearly 100 pages of current and useful information. “Nothing informs a discussion better than solid data,” said MPA’s President and Chief Executive Officer Linda Thomas Brooks, “and the 2016/17 Magazine Media Factbook has plenty of conversation starters. The research continues to show that magazine media is the most trusted, inspiring and influential of all media, and several new studies provide even more proof of magazine media’s unique ability to drive sales.”
Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend (ROAS) with in-store purchase data, presented the study, “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” at the Advertising Research Foundation's Audience Measurement 2016 conference. The study generated benchmarks that allow marketers to compare the return they should expect from every dollar of their cross-media, digital video, display, linear TV and magazine advertising spending. In its analysis, NCS worked with The Advertising Research Foundation, CBS Corporation, Meredith Corporation, Sequent Partners and a prominent technology and display advertising company.
Magazines: Highest Return on Advertising Spend
October 25, 2016
MPA Offices
November 30, 2016
Hearst Tower
December 01, 2016
Hearst Tower
February 08, 2017
Conrad New York
Contact Alison Heisler, or 212-872-3740, for details and custom opportunities.

The next generation of scientists and engineers are already at work.