The Association of Magazine Media

Friday, September 9, 2016

MPA Next Encourages Young Magazine Professionals
MPA - The Association of Magazine Media has formed MPA Next, a community for young professionals in the magazine media industry. “Senior executives get to mingle with each other a lot, but younger people in the business didn’t have that many opportunities. We want to put them together,” said Linda Thomas Brooks, CEO and president of MPA.
Town & Country’s 170th Anniversary Issue
A special collector’s edition hits newsstands Tuesday September 13th with 3 separate covers—filled with the rich history of T&C and features the stunning Christy Turlington on the cover.
More on InStyle and ESSENCE October Issues Featuring the Obamas
Instyle chose the First Lady as its cover girl, and Essence honored the First Couple, as cover subjects for October as news and media outlets far and wide take the occassion as a chance to reflect on the first family's past eight years and the significance of what may be their last magazine covers while they still call the White House home.
Town & Country Exclusive: Thomas Keller Admits New York Times "Bong Water" Per Se Review Was "Devastating"
The highly regarded chef gets the profile treatment in the most recent issue of Town & Country and, for the first time, speaks publicly about New York Times critic Pete Wells’s two-star review of Per Se, telling the magazine that the criticism, and the ensuing reaction, was “devastating.”
Q&A with Redbook's Meredith Rollins - Redbook Highlights Body Diversity
"Showing diversity — in all its forms — is incredibly important, and I think our commitment to it at Redbook is part of why we've attracted so many new readers. There’s such gorgeous diversity in America, and my point of view is that we should constantly celebrate it and reflect it back to our readers. I don't want anyone to open the magazine or visit the website or interact with us on social and not feel like they are part of the conversation." -Redbook Editor in chief Meredith Rollins.
Behind Foreign Affairs’ Surge in Circulation
Greg Dool writes: "If paid content is truly dying in the digital age, Foreign Affairs hasn't received the memo. Over the last five years, the bimonthly journal... has seen its average circulation surge 29 percent, from 150,074 in the first half of 2011 to 194,016 today, according to the Alliance for Audited Media."
Women’s Health Takes Fitness and Philanthropy to the Streets: 5th Annual RUN 10 FEED 10 Race Series Kicks Off
"Five years and 4.5 million meals later, Run 10 Feed 10 continues to deepen the Rodale brand's relationship with its readers."
Jason Pierre-Paul Is Suing ESPN Because Its Reporting Was Too Accurate
Kevin Draper writes “The mere existence of the case puts journalists on notice that facts and documents, the basic materials of the job, might be unsafe to use. Forty years of what seemed to be established media law are suddenly being reopened.”
Q&A: New York Magazine's Gabriel Sherman on How Ailes’s Vendetta Is More Fodder for His Reporting
National Affairs Editor Gabriel Sherman: "I don’t take it personally at all. I just treat it as more reporting. When Ailes and surrogates level these personal attacks, which they [also] did when my book was coming out, I just treated it all as more reporting. He was revealing himself."
Athlon Media Group Names Executive VP
“Dave brings exceptional experience and deep industry relationships to AMG/Parade, helping to foster stronger bonds with our partners as we evolve our business and expand our PEP division,” said AMG president and CEO Chuck Allen, in an announcement.
Rodale Names Beth Buehler Chief Operating Officer
In the newly created role, Buehler, who most recently served as Rodale's SVP of digital, will oversee operations in several key areas across the company, including but not limited to marketing, business operations, editorial production, digital revenue and partnerships, and ecommerce platform Rodale's.
InStyle’s Party Is This Saturday at the Toronto International Film Festival
Marc Malkin writes "A celebrity's calendar at TIFF isn't limited to red carpets—there are press conferences, photo calls, dinner parties, cocktail soirées and more events to attend. The hottest bash every year is InStyle magazine and the Hollywood Foreign Press Association's annual celebration with MaxMara at the Windsor Arms Hotel. Last year's guest list included Eddie Redmayne, Alicia Vikander, Tom Hiddleston, Idris Elba, Joel Edgerton, Elizabeth Olsen, Michael Shannon, Sarah Silverman, Naomi Watts, Paul Dano, Zoe Kazan and Benicio Del Toro."
Martha Stewart Living's Katie Covington on
Katie Covington, Martha Stewart Living's Senior Style Editor on The TODAY Show's website: "We love a beautiful focal point in a room but don't want to spend a lot of money... I came across these floating frames and found them to be so versatile."
Native: An Ad Sales Knockout?
In a Sponsored Content piece for Folio: magazine, MediaRadar’s Todd Krizelman looks at the trends of the demand for "native"—it's up 262% over the last 19 months.
A Magazine Editor Follows Her Analyst’s Advice
The AP's New Tweet Policy: Statement on Why AP Deletes Clinton Tweet
Village Voice Gets Stylish, Debuts Dedicated Fashion Issue
Publishers Are Looking at Facebook the Wrong Way: It's Not a Publishing Platform
Facing Shutdowns and Stagnating Readership, Independent Publications Are Finding New Life on Medium
U.S. Latino Population Growth and Dispersion Has Slowed Since Onset of the Great Recession
MPA–The Association of Magazine Media has released its 2016/17 Magazine Media Factbook today, the definitive source of magazine media research. Since 1985, MPA has been compiling and packaging the most compelling and comprehensive facts and figures around magazine media. Derived from third-party sources and MPA’s own research and data collection, the new Factbook has nearly 100 pages of current and useful information. “Nothing informs a discussion better than solid data,” said MPA’s President and Chief Executive Officer Linda Thomas Brooks, “and the 2016/17 Magazine Media Factbook has plenty of conversation starters. The research continues to show that magazine media is the most trusted, inspiring and influential of all media, and several new studies provide even more proof of magazine media’s unique ability to drive sales.”
Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend (ROAS) with in-store purchase data, presented the study, “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” at the Advertising Research Foundation's Audience Measurement 2016 conference. The study generated benchmarks that allow marketers to compare the return they should expect from every dollar of their cross-media, digital video, display, linear TV and magazine advertising spending. In its analysis, NCS worked with The Advertising Research Foundation, CBS Corporation, Meredith Corporation, Sequent Partners and a prominent technology and display advertising company.
Magazines: Highest Return on Advertising Spend
October 25, 2016
MPA Offices
November 30, 2016
Hearst Tower
December 01, 2016
Hearst Tower
February 08, 2017
Conrad New York
Contact Alison Heisler, or 212-872-3740, for details and custom opportunities.

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