The Association of Magazine Media

Thursday, September 8, 2016

Michelle and Barack Obama on Essence and Instyle's October Issue Covers
InStyle will feature the First Lady on its October cover, while Essence was able to nab both the president and First Lady. The Obamas still believe in the power of print magazines — and they’ve been showing it in a big way in recent months with cover stories and guest editing stints in an array of glossies including Wired, Glamour and Variety to name a few.
Time Inc. Director J. Randall MacDonald Dead at 67
"A member of the board of directors since we became independent from Time Warner just over two years ago, MacDonald has played an integral, hands-on role, providing insights and guidance for many of the organization’s operational changes,” said CEO Joe Ripp.
Sulky New Media Still Clings to Old Media
In Bloomberg Gadfly: As news and entertainment go through tectonic shifts, the traditional and digital media camps are holding hands and jumping into the unknown together -- with some moments of awkwardness.
TV Guide Publisher Paul Turcotte: "We’re Taking Advantage of Another Golden Age of Television"
Today with subscriptions up and a total weekly readership of 12 million, things are clearly on the upswing. “We went to back to our roots of ‘what’s worth watching’ and are curating content,” Paul Turcotte explains “We recognize the viewing patterns of today with Netflix [and other subscription services]. [Covering] programming goes way beyond networks, day and dates.”
Video Is Giving The New Yorker a Way to Reach New Readers Without Turning off Existing Diehards
While many publishers are chasing speed and high output in video production, the magazine’s pace in video matches its print — slow, deliberate, and focused on getting the story right and protecting the brand.
Vogue Uses "Runway" Vertical to Experiment with Live Video
Vogue is leveraging its Vogue Runway vertical, launched last September to house fashion week-specific coverage, to continue testing Facebook Live content directly from fashion shows. Vogue Runway director Nicole Phelps said the primary difference in the section’s second year will be an increased emphasis on real-time coverage as opposed to its usual post-show analysis.
Vanity Fair Launches Two Verticals
The addition of HWD and Vanities comes just three months after Vanity Fair launched its The Hive vertical, which covers politics, media and business.
Essence Durban Festival Lineup Announced
Singers Kelly Price and Estelle will join comedian and television host Steve Harvey, civil rights activist Rev. Al Sharpton and fitness expert Shaun T at the inaugural Essence Festival Durban in South Africa. Organizers announced participants for the Nov. 8-13 event at the International Convention Center and the Moses Mabhida Stadium.
Quartz's Jay Lauf: "Serving the Reader First Is Central to Our Strategy"
At the Digiday Publishing Summit Japan in late June, Quartz publisher Jay Lauf shared how the 4-year-old publisher creates attractive banner and native ads for premium audiences. Its directive for advertising is simple: It must be beautiful to look at and easy to opt out of, like magazine advertising.
Hearst Magazines Digital Media Names Executive Director of Sales
Hearst Magazines Digital Media (HMDM) has named Karen Deutsch executive director of sales, overseeing its Cosmo/Seventeen digital business unit.
What Bonnier’s Shawn Bean Does in His Free Time
Originally from Maryland, it’s no surprise that Shawn Bean of Bonnier’s Active Interest Network loves to spend time on the water. The editorial director of 20-plus enthusiast media and event brands including Scuba Diving, Salt Water Sportsman, Flying, Boating, Yachting and the Supra Pro Wakeboard Tour, Bean also produces of Sport Fishing Television on Destination SBean_picAmerica.
A Magazine Journalism Major's Answers: "How Can Publishers Change the Perception That Print is Dying?"
"Print is evolving, not dying. A door has been opened for the original media form to explore and build on for an audience that isn’t going anywhere because even with the sudden rise of the Internet and mobile for news publishing and gathering, there’s still nothing quite like turning the pages of a magazine or newspaper."
7 Reasons Why Print Should Be Part of a Multi-Channel Approach
Juliet Stott explores the roles of print in a digital age by asking five global content marketing experts to share their views on why it's essential that print is integrated into a multi-channel approach.
Vice Names Tom Punch Chief Commercial and Creative Officer
Brooklyn-based Vice Media has named Tom Punch chief commercial and creative officer, putting him in charge of commercial content and operations for Vice's growing fleet of media offerings, including the TV network Viceland, in partnership with A&E.
Native: An Ad Sales Knockout?
MediaRadar’s Todd Krizelman looks at the trends of the demand for "native"—it's up 262% over the last 19 months in this sponsored content piece.
More on Why Roger Ailes Shouldn't Sue New York Magazine
BBC Premieres Documentary About British Vogue
The Washington Post: "We Are a Growing Business"
Lawsuits Against the Media Aren’t New. But Thiel Blueprint Sets a Disturbing Precedent
MPA–The Association of Magazine Media has released its 2016/17 Magazine Media Factbook today, the definitive source of magazine media research. Since 1985, MPA has been compiling and packaging the most compelling and comprehensive facts and figures around magazine media. Derived from third-party sources and MPA’s own research and data collection, the new Factbook has nearly 100 pages of current and useful information. “Nothing informs a discussion better than solid data,” said MPA’s President and Chief Executive Officer Linda Thomas Brooks, “and the 2016/17 Magazine Media Factbook has plenty of conversation starters. The research continues to show that magazine media is the most trusted, inspiring and influential of all media, and several new studies provide even more proof of magazine media’s unique ability to drive sales.”
Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend (ROAS) with in-store purchase data, presented the study, “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” at the Advertising Research Foundation's Audience Measurement 2016 conference. The study generated benchmarks that allow marketers to compare the return they should expect from every dollar of their cross-media, digital video, display, linear TV and magazine advertising spending. In its analysis, NCS worked with The Advertising Research Foundation, CBS Corporation, Meredith Corporation, Sequent Partners and a prominent technology and display advertising company.
Magazines: Highest Return on Advertising Spend
October 25, 2016
MPA Offices
November 30, 2016
Hearst Tower
December 01, 2016
Hearst Tower
February 08, 2017
Conrad New York
Contact Alison Heisler, aheisler@magazine.org or 212-872-3740, for details and custom opportunities.

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