The Association of Magazine Media

Tuesday, September 6, 2016

Pope Francis to Headline Time Inc. Conference
Chris O'Shea writes "It doesn’t get much bigger than the pope, and Time Inc. has him. The company has landed Pope Francis as the headliner for its Fortune/Time Global Forum conference." The conference will be led by Time Inc. chief content officer Alan Murray and Time editor in chief Nancy Gibbs.
Q&A with Forbes’ Randall Lane: He Celebrates Five Years at the Helm and Proves the Golden Age for Print Magazines Has Only Just Begun
“We just got our new MRI numbers a few weeks ago. Forbes magazine is at the highest print readership in its 99 year history; print readership. Not online, but print. And that’s MRI, independent research. We’re well over six million and pushing toward seven million readers in print, and we’ve never hot those numbers before.” Editor in chief, Randall Lane. Reaches Record Month in Site Traffic
Sara Guaglione writes: "In July, experienced its best traffic month, reaching 18 million total unique visitors and 31 million total page views. The closest the site, which is dedicated to growing companies and entrepreneurs, has gotten to that number was in February. July’s numbers represent a 12% growth in unique visitors since then."
Esquire’s John Hendrickson Hasn’t Forgotten His Roots
Before he was hired on at Esquire in 2014 as an associate editor, Hendrickson spent more than seven years as a freelance writer. His pieces were published by brands such as Playboy, The Daily Beast, Paste magazine and Vice.
New York Magazine Reports Culture of Harassment, Paranoia and Neglect at Fox News
The article, which runs more than 7,000 words and will be published in the magazine's next issue, alleges new details about the tenure and eventual departure of the ousted Fox News chairman.
Inventors Try Pitch Their Way Onto HSN in Entrepreneur/Invention Contest
HSN partnered with Good Housekeeping magazine to launch a competition for entrepreneurs with a game-changing invention. The winning product will be tested by the Good Housekeeping Institute, which could lead to receiving the Good Housekeeping Seal for one year.
A Guide to the September Issues
Man Repeller Blog's slideshow playfully highlights what the staff consider to be this season's standouts at the newsstands.
Good Housekeeping's Lori Bergamotto on Good Morning America
Good Housekeeping's Style Director Lori Bergamotto appeared on Good Morning America to reveal fun hacks to get your summer vacation snapshots off social media and on display.
The New Yorker Profiles Pete Wells
Richard Horgan writes "The New Yorker profile is a treat, thrusting the reader front and center into what it’s like for Wells to dine around town and, occasionally, bear the brunt of a brutal review, as he did in 2012 for his famous question-marked pan of Guy Fieri’s Times Square restaurant."
No, the Internet Has Not Killed the Printed Book. Most People Still Prefer Them.
Even with Facebook, Netflix and other digital distractions increasingly vying for time, Americans’ appetite for reading books — the ones you actually hold in your hands — has not slowed in recent years, according to a study by the Pew Research Center.
How Marie Claire Plans to Double U.K. Readers in 18 Months
Marie Claire has set itself a goal to double its U.K. readership to 2 million monthly uniques in the next 18 months. According to Rich Sutcliffe, digital director for Time Inc., the title hasn’t reached its full potential online.
BuzzFeed Regroups As Media Turns Video-Centric
Sydney Ember writes "Already, video represents more than 50 percent of BuzzFeed’s total revenue, compared with 15 percent at the end of 2014. In the next two years, BuzzFeed expects that video will generate up to 75 percent of its advertising revenue, according to a person briefed on the company’s operations."
Former Guardian Editor: Facebook Sucked up £20 Million of Our Online Ad Revenue Last Year
Alan Rusbridger said Facebook does present some opportunities for publishers, but "they are taking all the money" because "they have algorithms we don’t understand, which are a filter between what we do and how people receive it."
July 2016 Magazine Media 360° Data Now Available!
Average audience for magazine brands is up 5.1% versus a year ago. Print+Digital is up (+1.2%) and a decline in audience for Desktop/Laptop Web (-12.5%) offset by strong Mobile Web numbers (+19.0%), and accelerating Video audience (+43.6%) — Eight magazine brands show an increase across every one of the four of the reported platforms: Good Housekeeping, Harper’s Bazaar, Self, Smithsonian, The Atlantic, The New Yorker, Traditional Home, and Vogue.
At the Newsstand: Everything You Need to Know About Surviving the Apocalypse
British Vogue Releases Limited-Edition Centenary Book
The Newspaper Association of America Is Dropping "Paper" from Its Name
Yes, the News Can Survive the Newspaper
New York Times Cuts Tri-State Theater, Restaurant, Arts Coverage
Oz Magazine Founder and Australian Magazine Publishing Icon Richard Neville Dies at 74
Pride & Prejudice & Zombies Author Being Sued by Publisher
MPA–The Association of Magazine Media has released its 2016/17 Magazine Media Factbook today, the definitive source of magazine media research. Since 1985, MPA has been compiling and packaging the most compelling and comprehensive facts and figures around magazine media. Derived from third-party sources and MPA’s own research and data collection, the new Factbook has nearly 100 pages of current and useful information. “Nothing informs a discussion better than solid data,” said MPA’s President and Chief Executive Officer Linda Thomas Brooks, “and the 2016/17 Magazine Media Factbook has plenty of conversation starters. The research continues to show that magazine media is the most trusted, inspiring and influential of all media, and several new studies provide even more proof of magazine media’s unique ability to drive sales.”
Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend (ROAS) with in-store purchase data, presented the study, “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” at the Advertising Research Foundation's Audience Measurement 2016 conference. The study generated benchmarks that allow marketers to compare the return they should expect from every dollar of their cross-media, digital video, display, linear TV and magazine advertising spending. In its analysis, NCS worked with The Advertising Research Foundation, CBS Corporation, Meredith Corporation, Sequent Partners and a prominent technology and display advertising company.
Magazines: Highest Return on Advertising Spend