The Association of Magazine Media

Friday, September 2, 2016

The MPA Daily News Roundup will return on Tuesday, September 6th. A happy Labor Day holiday to all.
Condé Nast Launches New Style.com
The e-commerce and omnichannel shopping proposition has signed over 300 brands: Style.com, Condé Nast’s e-commerce and omnichannel shopping proposition, launches today in the U.K., with a Continental European and American rollout to follow later this year.
Ellen Levine to Step Down as Editorial Director at Hearst, Moving to Corporate Role
David Carey, president of Hearst Magazines wrote in a letter to staff. “I want to take this moment to thank Ellen and recognize her illustrious, 32-year career at Hearst Magazines... She’s launched four highly successful, top-10 best-selling brands: O, The Oprah Magazine; Food Network Magazine; HGTV Magazine, and Dr. Oz The Good Life, businesses which have had a significant impact on consumers’ lives and on Hearst’s bottom line.”
New York Magazine's Gabe Sherman’s Shocking Roger Ailes Expose Details "Grotesque Abuses of Power"
New York magazine reporter Gabriel Sherman’s highly anticipated expose of former Fox News chairman and CEO Roger Ailes paints the disgraced executive as a man running a network “rife with grotesque abuses of power.” The story, “The Revenge of Roger’s Angels: How Fox News took down the most powerful, and predatory, man in media,” was published early Friday morning on NYmag.com.
Marie Claire U.K. Revamps Look, Website
The British title has revamped its magazine and web site to boost its appeal and engagement with Millennial females.
More on Obama to Guest-Edit Wired Magazine
By Wired’s estimation, it will be the first time a sitting president has guest-edited a magazine, a move the editor, Scott Dadich, described as a natural choice, given the nation’s history of innovation.
MPA Magazine Media Spotlight on Bonnier's Boating: How to Use Your Boat to Harvest the Freshest Seafood Possible.
Let Nicole Longo show you how you can get your own delicious ingredients by learning how to harvest local seafood from your own boat.
How Smithsonian's Michael Caruso Spends His Downtime
Now based in Washington, DC, Caruso travels frequently (for business and pleasure), and says if he weren’t working, “I’d spend all my time traveling.” See what destination is next on his bucket list, and how his journeys have made him more of a humanitarian.
Judge Denies Rolling Stone Magazine's Attempt to Kill UVA Frat's Lawsuit
A Virginia judge has denied Rolling Stone magazine’s attempt to throw out a $25 million lawsuit filed by the fraternity that was the focus on its now debunked article.
The Art of Preservation, in a New Food Magazine
Darra Goldstein traveled from the Berkshires to his offices in Midtown Manhattan to learn about the team’s vision for a new magazine called Cured, which would concentrate on preservation.
The Ad Industry's Focus on Fraud Has Intensified
Ad fraud has expanded to include diverse and sophisticated methods of deception that now affect mobile and video: In spite of the great advances made in the fight against ad fraud, the practice is still costing US digital display advertisers billions of dollars...
Majority of Publishers Use Their Own Editorial Staffs to Produce Native Ads
Greg Dool writes: "From national titles like Forbes and The Atlantic to regional players like Cincinnati magazine, classical reporting and editing skills, often times, are no longer enough. Journalists need to be tech-savvy, capable of thinking across platforms, well-versed in social media and video editing, with the ability to fact check and copy edit on the fly."
Native: An Ad Sales Knockout?
In a Sponsored Content piece for Folio: magazine, MediaRadar’s Todd Krizelman looks at the trends of the demand for "native"—it's up 262% over the last 19 months.
Facebook Needs to Admit It's a Publisher for the Sake of Its Relationships
Chris Sutcliffe writes "It's directly commissioning content, it controls a distribution chain, it sells and serves ads against its content... It would be very hard to argue against Facebook being a publisher."
Why Are CMOs Dropping Like Flies? -Intense Demand to Prove ROI Is Contributing to Churn
CMO turnover is higher than ever as the demand intensifies to prove ROI on every marketing dollar spent, Adam Kleinberg writes.
July 2016 Magazine Media 360° Data Now Available!
Average audience for magazine brands is up 5.1% versus a year ago. Print+Digital is up (+1.2%) and a decline in audience for Desktop/Laptop Web (-12.5%) offset by strong Mobile Web numbers (+19.0%), and accelerating Video audience (+43.6%) — Eight magazine brands show an increase across every one of the four of the reported platforms: Good Housekeeping, Harper’s Bazaar, Self, Smithsonian, The Atlantic, The New Yorker, Traditional Home, and Vogue.
The 2016/17 MPA Magazine Media Factbook Is Here!
MPA–The Association of Magazine Media has released its 2016/17 Magazine Media Factbook today, the definitive source of magazine media research. Since 1985, MPA has been compiling and packaging the most compelling and comprehensive facts and figures around magazine media. Derived from third-party sources and MPA’s own research and data collection, the new Factbook has nearly 100 pages of current and useful information. “Nothing informs a discussion better than solid data,” said MPA’s President and Chief Executive Officer Linda Thomas Brooks, “and the 2016/17 Magazine Media Factbook has plenty of conversation starters. The research continues to show that magazine media is the most trusted, inspiring and influential of all media, and several new studies provide even more proof of magazine media’s unique ability to drive sales.”
Advertising Week Adds Event in Havana in November
Dentsu Acquires Programmatic Shop Accordant -- Its Third Data-Focused Buy This Year
Real-Time Data is Razorfish’s Programmatic Secret Weapon
How to Pulverize Creative Blocks
Who Is U.S. Journalist Lindsey Snell Detained in Turkey?
MPA–The Association of Magazine Media has released its 2016/17 Magazine Media Factbook today, the definitive source of magazine media research. Since 1985, MPA has been compiling and packaging the most compelling and comprehensive facts and figures around magazine media. Derived from third-party sources and MPA’s own research and data collection, the new Factbook has nearly 100 pages of current and useful information. “Nothing informs a discussion better than solid data,” said MPA’s President and Chief Executive Officer Linda Thomas Brooks, “and the 2016/17 Magazine Media Factbook has plenty of conversation starters. The research continues to show that magazine media is the most trusted, inspiring and influential of all media, and several new studies provide even more proof of magazine media’s unique ability to drive sales.”
Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend (ROAS) with in-store purchase data, presented the study, “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” at the Advertising Research Foundation's Audience Measurement 2016 conference. The study generated benchmarks that allow marketers to compare the return they should expect from every dollar of their cross-media, digital video, display, linear TV and magazine advertising spending. In its analysis, NCS worked with The Advertising Research Foundation, CBS Corporation, Meredith Corporation, Sequent Partners and a prominent technology and display advertising company.
Magazines: Highest Return on Advertising Spend

MPA Magazine Media Spotlight on Bonnier's Boating: Let Nicole Longo show you how you can get your own delicious ingredients by learning how to harvest local seafood from your own boat.