The Association of Magazine Media

Thursday, September 1, 2016

Meredith Recipe App Becomes Television Show
Media company Meredith says it is developing the first TV series based on an app. The show “Dinner Spinner,” which is based on the Meredith’s Allrecipes Dinner Spinner app, will debut on the CW Network at Saturday morning at 11 a.m. on October 1 during the network’s programming block called “One Magnificent Morning.”
Time Inc.’s 2016 Essence Festival Durban Reveals First-Round Lineup
“This is a milestone year for the Essence brand as we get ready to bring one of our most beloved events to the heart of South Africa in the coastal city of Durban, which represents an exciting mix of cultures,” said Essence President Michelle Ebanks. “This inaugural Essence Festival Durban will bring together voices of influence and power from the continent of Africa, the United States and around the globe to connect communities and empower women spanning the diaspora.”
Yankee Magazine Offers Its Autumn Picks in Western Massachusetts, Vermont
Pick-your-own pumpkin patches, secret fall escapes and a tour through four states along the Connecticut River are a few of the ideas for enjoying autumn in New England in the September-October issue of Yankee magazine.
HSN’s and Good Housekeeping's First Pitch-off Competition Searches for the Next Big Consumer Product
Today, 100 makers and entrepreneurs from around the U.S. will pitch their products for a chance to win airtime on HSN, a listing on HSN.com, a piece in Good Housekeeping magazine and its “Seal of Approval,” following testing. The products will come from across categories, like home, kitchen, toys, productivity, and yes, even tech.
MPA Magazine Media Spotlight on Bloomberg Businessweek: Will Jeff Bezos and Amazon kill FedEx?
Devin Leonard writes: "For UPS and FedEx, Amazon’s been great for business. Now it’s taking business away from them."
Good Housekeeping's Meaghan Murphy on The TODAY Show's "Who Knew" with KLG & Hoda
Good Housekeeping’s Executive Director Meaghan Murphy was on The TODAY Show for Kathie Lee & Hoda’s “Who Knew” back-to-school themed quiz segment (added in fun pop culture related info for questions like “Which test did Ferris Bueller skip on his day off?”)
Euro Perspective: What Makes a Magazine Sell? An Interview with Buyer Marc Robbemond
Design writer Angharad Lewis’ new book So you want to publish a magazine? offers an in-depth guide to launching a new publication. In this extract, Lewis talks to Marc Robbemond, a buyer at Amsterdam magazine store Athenaeum Nieuwscentrum.
Recap of Big People Moves in Magazine Media
minOnline reports Billboard, Glamour, and Men's Journal all have new senior editors; Scientific American Mind has a new associate editor; and Reader’s Digest made many changes to its editorial team this week.
More People Moves in Magazine Media...
Folio: reports that Shape has a new publisher, and Time Inc.'s Sports Illustrated group has a new digital editor.
Google Taps Kate Lanphear for Fashion Week Google Search Product
Google hired Kate Lanphear to help build out its new search product for fashion week, which includes "buy-now" capabilities.
Facebook Tells Advertisers to Speed Up Sites or Don't Bother Asking for Clicks
Facebook has repeatedly found that people don't stick around for pages that take too long to display - 40% click away if a page takes three seconds to load, according to Facebook.
Zuckerberg Says Facebook Will Never Be a Media Company—Despite Controlling the World’s Media
“We are a tech company, not a media company,” Zuckerberg told university students in Italy, after he was asked whether the company planned to become a news organization. “We build the tools. We do not produce any content,” he elaborated at Rome’s Libera Università Internazionale degli Studi Sociali, according to the Associated Press.
July 2016 Magazine Media 360° Data Now Available!
Average audience for magazine brands is up 5.1% versus a year ago. Print+Digital is up (+1.2%) and a decline in audience for Desktop/Laptop Web (-12.5%) offset by strong Mobile Web numbers (+19.0%), and accelerating Video audience (+43.6%) — Eight magazine brands show an increase across every one of the four of the reported platforms: Good Housekeeping, Harper’s Bazaar, Self, Smithsonian, The Atlantic, The New Yorker, Traditional Home, and Vogue.
The 2016/17 MPA Magazine Media Factbook Is Here!
MPA–The Association of Magazine Media has released its 2016/17 Magazine Media Factbook today, the definitive source of magazine media research. Since 1985, MPA has been compiling and packaging the most compelling and comprehensive facts and figures around magazine media. Derived from third-party sources and MPA’s own research and data collection, the new Factbook has nearly 100 pages of current and useful information. “Nothing informs a discussion better than solid data,” said MPA’s President and Chief Executive Officer Linda Thomas Brooks, “and the 2016/17 Magazine Media Factbook has plenty of conversation starters. The research continues to show that magazine media is the most trusted, inspiring and influential of all media, and several new studies provide even more proof of magazine media’s unique ability to drive sales.”
Elle Girl TV Channel to Debut in France
More Marketers Use Proximity Tech, Beacons, to Get Closer to the Action
Twitter Co-Founder: Company Must Consider Sale
Instagram Will Now Allow Users to Zoom in on Photos and Videos
MPA–The Association of Magazine Media has released its 2016/17 Magazine Media Factbook today, the definitive source of magazine media research. Since 1985, MPA has been compiling and packaging the most compelling and comprehensive facts and figures around magazine media. Derived from third-party sources and MPA’s own research and data collection, the new Factbook has nearly 100 pages of current and useful information. “Nothing informs a discussion better than solid data,” said MPA’s President and Chief Executive Officer Linda Thomas Brooks, “and the 2016/17 Magazine Media Factbook has plenty of conversation starters. The research continues to show that magazine media is the most trusted, inspiring and influential of all media, and several new studies provide even more proof of magazine media’s unique ability to drive sales.”
Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend (ROAS) with in-store purchase data, presented the study, “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” at the Advertising Research Foundation's Audience Measurement 2016 conference. The study generated benchmarks that allow marketers to compare the return they should expect from every dollar of their cross-media, digital video, display, linear TV and magazine advertising spending. In its analysis, NCS worked with The Advertising Research Foundation, CBS Corporation, Meredith Corporation, Sequent Partners and a prominent technology and display advertising company.
Magazines: Highest Return on Advertising Spend
Devin Leonard writes: "For UPS and FedEx, Amazon’s been great for business. Now it’s taking business away from them."