The Association of Magazine Media

Wednesday, August 31, 2016

ESPN The Magazine, and The Atlantic Take Top Rankings in MPA Brand Audience Report
ESPN The Magazine and The Atlantic took the top spots for highest total audience in July 2016 and most growth versus a year ago, respectively, according to the most recent Magazine Media 360° Brand Audience Report. The report also revealed the average audience for magazine brands is up 5.1% from this time last year.
July 2016 Magazine Media 360° Data Now Available!
Average audience for magazine brands is up 5.1% versus a year ago. Print+Digital is up (+1.2%) and a decline in audience for Desktop/Laptop Web (-12.5%) offset by strong Mobile Web numbers (+19.0%), and accelerating Video audience (+43.6%) — Eight magazine brands show an increase across every one of the four of the reported platforms: Good Housekeeping, Harper’s Bazaar, Self, Smithsonian, The Atlantic, The New Yorker, Traditional Home, and Vogue.
Redbook Wins Two NHI Gold Awards!
National Health Information Awards winners have been announced and Redbook received two Gold Awards for: "Is Losing the Weight Worth Losing Your Life?" and "The Secret Reason Women Aren't Getting Pregnant."
Why Martha Stewart Doesn't Feel Sorry for Media Companies
The mogul talks about several subjects, assessing Facebook Live, looking at the future of magazines, and her own perspective on the "Advertiser Dilemma."
Martha Stewart Living's Elizabeth Graves Takes to Instagram for a Q&A with The Skim
MSL's editor in chief shares her routine, her life and morning strategy for mobilizing her family at sunrise, —all before taking charge of one of magazine media's most iconic brands each day.
Time Inc. Sports and Entertainment Fan Website Network Expands to Scottsdale, -and Is Hiring
FanSided Inc., which was acquired by New York-based Time Inc.'s Sports Illustrated Group in May 2015 for an undisclosed amount, operates fan websites for sports teams, including the Arizona Cardinals, Dallas Cowboys and Kansas City Chiefs, as well as sites for television shows including "Game of Thrones" and "The Walking Dead."
Things Are Looking “Up” at AMI
AMI Digital averaged 50 million monthly unique visitors in fiscal year 2016, which was up 29% over 2015. What’s more, digital revenue grew by 42% year-over-year, and now accounts for 20% of the company’s total revenue. That success also led financier, JP Morgan, to advise the company in a refinancing program that will save AMI $20 million in the next year.
The New Yorker Cover Gets Virtual Reality Treatment
The latest New Yorker cover — by Christoph Niemann — is an ode to the U.S. Open. While the cover is great, Niemann took things a step further and created a virtual reality video to pair with it.
Why Billboard Is Getting into Makeup Tutorials
This past Friday, the music-industry bible published a quick video across its website and social media feeds showing viewers how to recreate the look from the cover of Britney Spears’s new album, “Glory.” Thanks to a distribution strategy that shot it across Billboard’s website, social channels as well as three other major content portals, the video quickly amassed over 100,000 views.
More on President Obama Edits November Issue of WIRED, Departs From Standard Format
President Barack Obama is lined up to guest edit the November issue of 'Wired' magazine, marking the first time a sitting president will guest edit a magazine issue.
More on Forbes Coming to PodcastOne
The Premise, a Forbes tech podcast hosted by Parmy Olson, is up to 23 episodes. In fact, the latest installment, which looks at the rise of Trello, came out today.
Kerry Washington Channels Olivia Pope on her Latest Instyle Magazine Cover
While Olivia Pope may have left us at the edge of our seats in anticipation of Scandals 2017 season debut, Washington offers some relief with what’s captioned as Kerry Washington “Her Most Revealing Q & A Yet”.
Meredith Local, OpenX Expand Partnership with Header Bidding
Meredith Local has seen an increase of more than 50% in OpenX-procured monthly revenue, with a customized version of OpenX Bidder driving over 50% of overall revenue, according to OpenX.
Reader’s Digest Makes Changes to Editorial Team
A new executive editor, and a new executive digital editor have been named.
Bob Guccione Jr. Reveals Details on His Latest Venture
In founding SPIN (1985), Gear (1998) and acquiring Discover (2005), the relentlessly provocative Bob Guccione Jr. has poked at the music, tech and science categories, respectively, with an adventurous and irreverent editorial sensibility. This fall he hopes to shake up the travel category with an online destination called "Wonderlust. Wait. Travel."
The 2016/17 MPA Magazine Media Factbook Is Here!
MPA–The Association of Magazine Media has released its 2016/17 Magazine Media Factbook today, the definitive source of magazine media research. Since 1985, MPA has been compiling and packaging the most compelling and comprehensive facts and figures around magazine media. Derived from third-party sources and MPA’s own research and data collection, the new Factbook has nearly 100 pages of current and useful information. “Nothing informs a discussion better than solid data,” said MPA’s President and Chief Executive Officer Linda Thomas Brooks, “and the 2016/17 Magazine Media Factbook has plenty of conversation starters. The research continues to show that magazine media is the most trusted, inspiring and influential of all media, and several new studies provide even more proof of magazine media’s unique ability to drive sales.”
Warren Hinckle, Editor of the Swaggering 1960s Magazine Ramparts, Dies at 77
John Carroll, Former Publisher of Chicago Magazine, Dies
SourceMedia Launches Account-Based Marketing Service
Orange Coast Magazine for Sale
Fresh Off a Print Relaunch, ALIVE Reveals Ambitious Expansion
Willow and Jaden Smith Cover Interview, Say More Weird Things
Les Echos Unveils Its Lifestyle Magazine’s New Look
Newspapers Still Tops for Local News
Gen Z Loves Mobile Video - Just Don’t Tell Them to Watch It
Zuckerberg Insists Facebook Isn’t a Media Company
Trump Print Pool Rotation Includes Blacklisted Outlets
Anthony Bourdain Reveals What's on His iPhone
MPA–The Association of Magazine Media has released its 2016/17 Magazine Media Factbook today, the definitive source of magazine media research. Since 1985, MPA has been compiling and packaging the most compelling and comprehensive facts and figures around magazine media. Derived from third-party sources and MPA’s own research and data collection, the new Factbook has nearly 100 pages of current and useful information. “Nothing informs a discussion better than solid data,” said MPA’s President and Chief Executive Officer Linda Thomas Brooks, “and the 2016/17 Magazine Media Factbook has plenty of conversation starters. The research continues to show that magazine media is the most trusted, inspiring and influential of all media, and several new studies provide even more proof of magazine media’s unique ability to drive sales.”
Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend (ROAS) with in-store purchase data, presented the study, “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” at the Advertising Research Foundation's Audience Measurement 2016 conference. The study generated benchmarks that allow marketers to compare the return they should expect from every dollar of their cross-media, digital video, display, linear TV and magazine advertising spending. In its analysis, NCS worked with The Advertising Research Foundation, CBS Corporation, Meredith Corporation, Sequent Partners and a prominent technology and display advertising company.
Magazines: Highest Return on Advertising Spend
Esquire's Matt Miller reports: "Wilder first collaborated with director Mel Brooks in 1968 on The Producers, for which he earned an Academy Award nomination for best supporting actor. Throughout the late-'60s and early-'70s, Wilder appeared in a number of Brooks films, including Blazing Saddles and Young Frankenstein, the latter of which Wilder co-wrote and also earned an Oscar nomination."