The Association of Magazine Media

Monday, August 29, 2016

Sir Martin Sorrell: "Brands Are Starting to Question If They Have Over-Invested in Digital"
Sir Martin Sorrell expects further admissions that brands have over-invested in some areas of digital after Procter & Gamble said it went too far in targeting consumers on Facebook.
Folio:'s 2016 Magazine Media CEO Survey
In a Fractionalized Industry, Resiliency and Optimism Prevail: An exclusive Folio: survey of CEOs reveals expectations for growth, including for print, and a focus on adaptation.
Fashion publishers, Allure, Cosmopolitan, GQ, Marie Claire, and Vogue Experiment with Instagram Stories
Since Instagram Stories debuted earlier this month, brands and publishers alike have been experimenting with how best to use the offering – and also grappling with how to treat it differently from Snapchat. While fashion and beauty brands were quick to jump on board, the major publishers in the space have been a bit more methodical...
Bonnier Launches New Digital Food Service Måltid
“Food content is data content. Not only in terms of ingredients and the delicate balance between measures, but also very much in what and how readers use recipes online,” Bonnier said in their announcement for the launch.
Rising Stars: How Bonnier's Christine Sendelsky Stays Ahead of the Curve
If there’s one thing Christine Sendelsky, national sales manager at Bonnier Lifestyle Group, has learned about the magazine media industry, it’s that it constantly changes. One of the best skills she’s acquired in adapting to that environment is the ability to ask many questions.
InStyle's Brittany Burke on TODAY
Brittany Burke joins as InStyle contributing editor to show us the newest beauty products and "Do They Really Work?" from the September issue.
MPA Magazine Media Spotlight on Scientific American: Publishing on Printing
Learning from Scientific American’s 171 years of covering advances in printing technology.
Facebook Referrals to Media Sites Decline on the Desktop
This year, more than eight in 10 people who use Facebook will do so on a mobile phone.
How to Attract The Newsstand Subscriber
John Morthanos writes "The question I pose to publishers and editors then is, if you have strong selling single copy sales on particular issues, and conversely, consistently poor selling issues on a particular subject, why repeat the editorial of the poor selling issues as the lead story?"
Study Finds Third of Native Ads Fail to Comply, Perform Better Than Fed Guidelines
The report, Polar’s “State of Native Disclosure,” analyzed 137 native placements across 65 publishers and found only 55% of them utilized the term “sponsored” and 4.5% used the term “advertisement,” adhering to Federal Trade Commission guidelines that native ad placements are explicitly labeled as sponsored advertising content.
Struggling Maxim Hires Supermodel As "Lifestyle Editor"
The men’s title is weighing a cut to 600,000 after it had trouble hitting the already reduced 900,000 circulation base, sources close to the situation said.
Magazine Celebrates Bill Cunningham
Modern Luxury will have a personal touch weaved through its pages with a fashion editorial honoring the late photographer's legacy.
Vogue Brazil Photoshop-Amputates Celebrities for Paralympics Campaign
SpinMedia for Sale, Site Loses $5 Million Yearly
Hulk Hogan Wins Another Round Against Nick Denton
MPA–The Association of Magazine Media has released its 2016/17 Magazine Media Factbook today, the definitive source of magazine media research. Since 1985, MPA has been compiling and packaging the most compelling and comprehensive facts and figures around magazine media. Derived from third-party sources and MPA’s own research and data collection, the new Factbook has nearly 100 pages of current and useful information. “Nothing informs a discussion better than solid data,” said MPA’s President and Chief Executive Officer Linda Thomas Brooks, “and the 2016/17 Magazine Media Factbook has plenty of conversation starters. The research continues to show that magazine media is the most trusted, inspiring and influential of all media, and several new studies provide even more proof of magazine media’s unique ability to drive sales.”
Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend (ROAS) with in-store purchase data, presented the study, “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” at the Advertising Research Foundation's Audience Measurement 2016 conference. The study generated benchmarks that allow marketers to compare the return they should expect from every dollar of their cross-media, digital video, display, linear TV and magazine advertising spending. In its analysis, NCS worked with The Advertising Research Foundation, CBS Corporation, Meredith Corporation, Sequent Partners and a prominent technology and display advertising company.
Magazines: Highest Return on Advertising Spend

Learning from Scientific American’s 171 years of covering advances in printing technology.