The Association of Magazine Media

Friday, August 26, 2016

The 2016/17 MPA Magazine Media Factbook Is Here!
MPA–The Association of Magazine Media has released its 2016/17 Magazine Media Factbook today, the definitive source of magazine media research. Since 1985, MPA has been compiling and packaging the most compelling and comprehensive facts and figures around magazine media. Derived from third-party sources and MPA’s own research and data collection, the new Factbook has nearly 100 pages of current and useful information. “Nothing informs a discussion better than solid data,” said MPA’s President and Chief Executive Officer Linda Thomas Brooks, “and the 2016/17 Magazine Media Factbook has plenty of conversation starters. The research continues to show that magazine media is the most trusted, inspiring and influential of all media, and several new studies provide even more proof of magazine media’s unique ability to drive sales.”
A day in the life of The Economist's head of social media
Denise Law's job is to increase paid readership and awareness of The Economist through Facebook, Twitter, Instagram and Line, among other social platforms. She heads up a team of 10 in London, the U.S and Hong Kong.
Citing a Natural Brand Extension, Saveur Launches a Wine Club
The Bonnier-owned food, wine, and travel magazine announced its entry into the membership club game with the launch of "Saveur Selects," a curated, globally-sourced wine club in partnership with California-based winery and importer Terravant Wine Company.
Study: Tribute Issues Can (Sometimes) Drive Higher Readership
Brand new research from GfK MRI notes the passing of Robin Williams(29% above average), Muhammad Ali (28% above average) and Prince (25% above average) drove the highest readership averages, when compared to other issues.
Snapchat is about to introduce something advertisers have been asking after for ages: behavioral targeting
What that means is if users were heavy consumers of basketball content, for example — perhaps following an NBA Snapchat account or consuming lots of content on the ESPN Discover channel — advertisers could target them around categories such as "sports" or "basketball."
Essence Editor-in-Chief Vanessa DeLuca on Leslie Jones Hack
"The best way to deal with a bully is to stand your ground and use your voice and the voices of allies — to expose them for the cowards they truly are."
Time Inc.’s Sports Illustrated Group Taps Wired’s Mark McClusky as Digital Editor
McCusky, who has relocated to New York from San Francisco, will report to Time Inc. SI Group editorial director Chris Stone and Time Inc. digital director Will Lee when he starts his job on Sept. 6.
More on InStyle's New Editor in Chief, Laura Brown
She succeeds Ariel Foxman, who left the publication in July after eight years at the helm. Brown joins InStyle from Harpers Bazaar, where she was executive editor, special projects.
How Redbook’s Sue Katzen Spends Her Downtime
The Westport, Conn., native does try to travel (for pleasure, not business) as often as possible, and she also finds golf a great way to unwind after a long week.
Gina Rodriguez Covers Latina, Is Awesome
"I am not my beauty. Who I am is not my f–king hair, and to be an actor is to transform. To represent a community is to commit, to give my entire all."
Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend (ROAS) with in-store purchase data, presented the study, “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” at the Advertising Research Foundation's Audience Measurement 2016 conference. The study generated benchmarks that allow marketers to compare the return they should expect from every dollar of their cross-media, digital video, display, linear TV and magazine advertising spending. In its analysis, NCS worked with The Advertising Research Foundation, CBS Corporation, Meredith Corporation, Sequent Partners and a prominent technology and display advertising company.
Magazines: Highest Return on Advertising Spend

Whether your home office serves as a space for your growing side business, or as the tech room for the family, it’s important to create a space with comfort and functionality in mind. As far as the decor goes, the home office can always use a little sprucing up. Here, we rounded up a few of our favorite finds, to fit every style and space, on a budget!