The Association of Magazine Media

Thursday, August 25, 2016

The 2016/17 MPA Magazine Media Factbook Is Here!
MPA–The Association of Magazine Media has released its 2016/17 Magazine Media Factbook today, the definitive source of magazine media research. Since 1985, MPA has been compiling and packaging the most compelling and comprehensive facts and figures around magazine media. Derived from third-party sources and MPA’s own research and data collection, the new Factbook has nearly 100 pages of current and useful information. “Nothing informs a discussion better than solid data,” said MPA’s President and Chief Executive Officer Linda Thomas Brooks, “and the 2016/17 Magazine Media Factbook has plenty of conversation starters. The research continues to show that magazine media is the most trusted, inspiring and influential of all media, and several new studies provide even more proof of magazine media’s unique ability to drive sales.”
Time Inc.'s Chief Content Officer Alan Murray Is Ready to Take Down Silos
Time Inc. CEO Joe Ripp, has told investors that Mr. Murray has been tasked “to grow audiences in every format and on every platform, with particular emphasis on mobile, social and video."
Q&A with Time Inc. COO Mark Ellis: Aligning Brands, Creating Category Sales Teams
Mark Ellis: "We talked to a lot of our customers over the course of the last year prior to announcing the first changes in January, asking how we can be better partners, and the feedback was that they wanted data- and insights-driven ideas. They also wanted us to know their business better -rather than them having to knowing our business better- as well as a single point of contact and end-to-end solutions. These new structures support all those goals."
Sports Illustrated Teams Up with Fox Sports for Ad Deal
Under the arrangement, Sports Illustrated, which is owned by magazine giant Time Inc., and Fox Sports, owned by 21st Century Fox, will share “significant” content, according to Rich Battista, president of Time Inc. Brands.
A Look Inside W Magazine’s Winning Digital Strategy
Over the past 12 months, it quadrupled its team from four to 16. One of the main focuses of W’s digital strategy, led by publisher and chief revenue officer Lucy Kriz, is on tailoring content to social platforms like Instagram, Facebook and Snapchat, rather than spreading the same web story across all. “We’re meeting consumers where they’re consuming content,” Kriz said. And 52% of W’s readers are consuming that content on mobile.
Women's Health Grows Digital Revenue and Names Two New Executives
Women’s Health announced Wednesday that its digital revenue has grown by 21% in the first half of 2016, compared to the same six-month time period from last year. The brand also appointed two new executives to its marketing and digital sales teams: Marnie Braverman has been named associate publisher, while Lindsay Nickens was named national digital sales director of Women’s Health.
MPA Magazine Media Spotlight on Runner's World: Why U.S. Distance Runners Won So Many Medals at the 2016 Olympics
Runner's World reports: In the longest events, Americans won two more medals at the Rio Games than in the previous four Olympics combined.
Andrew Amill Named EatingWell Publisher
Meredith Corporation has named Andrew Amill publisher of EatingWell. Amill most recently served as vp, media sales for Weight Watchers Media Group.
More on Time Inc. Partners with Index Exchange on Header Bidding Wrapper
With the partnership, Time Inc. ad inventory will now be available to advertisers looking to get in front of prime audiences and user data across display, mobile and video content. Time Inc. will have the potential to increase ad revenues by instantly evaluating multiple sources of demand from every programmatic marketplace simultaneously.
How Is the Role of the Publisher Changing?
Jessica Patterson writes "Traditionally, publishers are responsible for the overall performance of their publications, for driving growth and strategy, and leadership of the editorial teams. Publishers manage the business and keep their magazine and media brands financially and commercially successful. But, as the business evolves, publishers are increasingly facing challenges. In this digital reality, keeping a global enterprise viable financially is a challenge. Audiences and platforms are constantly changing."
Michelle Obama Graces Cover of Variety Magazine, Talks Being a Product of Pop Culture
The first lady is on the cover of the magazine, and in the cover story, she focuses on how she’s successfully used pop culture to drive her initiatives like Let Girls Learn.
Good Housekeeping's Lori Bergamotto on Morning TV
Lori Bergamotto, style director of Good Housekeeping, stopped by TODAY (at the 2:20 mark) to share their ultimate back-to-school shopping list.
British Vogue Documentary to Air on U.K.’s BBC Two in September
Trump Magazine Was One of America’s Funniest Publications. Why Did it Disappear?
Spin EIC Has Her Work Cut Out
Why this Magazine Is Ditching the "Body Shaming" Language
This Is What a Feminist P0rn Magazine Looks Like
Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend (ROAS) with in-store purchase data, presented the study, “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” at the Advertising Research Foundation's Audience Measurement 2016 conference. The study generated benchmarks that allow marketers to compare the return they should expect from every dollar of their cross-media, digital video, display, linear TV and magazine advertising spending. In its analysis, NCS worked with The Advertising Research Foundation, CBS Corporation, Meredith Corporation, Sequent Partners and a prominent technology and display advertising company.
Magazines: Highest Return on Advertising Spend

Runner's World reports: In the longest events, Americans won two more medals at the Rio Games than in the previous four Olympics combined.