The Association of Magazine Media

Friday, August 19, 2016

Rodale Taps Nike Exec as Runner’s World Managing Director
In the newly created role, Murphy will oversee Runner's World's strategic partnerships, events, content marketing, and any new products or business opportunities for the brand, reporting directly to chairman and CEO Maria Rodale.
Gawker.com Will Cease Publishing
According to a statement from founder Nick Denton that was reported on the site, the flagship publication -- which was not included in the planned acquisition of Gawker Media’s other sites by Univision -- will suspend operations permanently next week.
Car and Driver and Road & Track Make Promotions
Dawn Sheggeby has been promoted to executive director of integrated marketing and Cameron Albergo has been promoted to national sales director.
Time Inc.'s In-House Content Studio Has Real-Time Data Advantage
As a creative lab and content studio, The Foundry aims to tap into a decades-long legacy of Time Inc. storytelling and editorial expertise to help marketers engage with their target customers in new and innovative ways.
Seven magazine pros share their "best mistakes"
Folio: asked a variety of magazine industry professionals to tell us about their own professional “failures” and what they learned from them. What we got was extraordinary. The first-person accounts shared here run the gamut.
Mr. Magazine Study: New Magazines Are Here to Stay
Survival rates of new magazines are on the up. More magazines are remaining in business after ten years of publishing.
Bonnier Acquires Sand Sports Trade Show
“The addition of the Sand Sports Super Show furthers our market-segment leadership and unlocks unlimited potential for our customer groups: spectators, participants, sponsors and exhibitors.”
What Can Publishers Learn from Pokémon Go?
Long considered nothing more than a gimmicky fad, it turns out that augmented reality (AR) is actually alive and well. At least that’s the case when it’s associated with a brand as large as Pokémon.
Chris Pratt Hilariously Explains The Irony Of Being Named September's Man of Style by InStyle
“Usually I go for the one on the top of the ‘shirt pile’ but I want to promote this nice magazine called In Style Magazine because everyone who was there that hot day we were doing the photo shoot was really nice.”
Olsen Twins describing each other in InStyle is the definition of sisterhood
During their interview with InStyle, the talented twins were asked to describe each other and their responses are making our hearts beat to the sound of the Full House theme song. “You are the most grounded, brutally honest and compassionate person … and my best friend,” said Ashley, when summing up her sister.
Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend (ROAS) with in-store purchase data, presented the study, “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” at the Advertising Research Foundation's Audience Measurement 2016 conference. The study generated benchmarks that allow marketers to compare the return they should expect from every dollar of their cross-media, digital video, display, linear TV and magazine advertising spending. In its analysis, NCS worked with The Advertising Research Foundation, CBS Corporation, Meredith Corporation, Sequent Partners and a prominent technology and display advertising company.
Magazines: Highest Return on Advertising Spend

Over the last year, hip-hop has been central to Obama’s “bucket list” approach to governance, from Hamilton to Wale becoming the first rapper to introduce a State of the Union address. He’s even championed rap internationally. After beat boxing for female rapper Suboi in Ho Chi Minh City, he summarized the importance of the arts and, implicitly, hip-hop: “Music, poetry, representations of life how it is and how it should be, those are the things that inspire people… it’s how we build understanding… and build a better future together.”

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