The Association of Magazine Media

Wednesday, August 17, 2016

Day in the Life: What Hearst's celebrity talent 'wrangler' does all day
Aminosharei, 31, described how his work revolves around finding fresh and creative ways to position a celebrity. Lately, he’s found that nostalgia with a current twist plays well, as in a recent Elle cover shoot with “Pretty Little Liars” star Lucy Hale that was a throwback to “Cruel Intentions” or a Cosmo shoot that dressed Ariel Winter of “Modern Family” as mean girls from TV and movie history.
Forbes CEO on offsetting declines in print by focusing an 'enormous' amount of revenue on non-advertising related verticals
While digital is a key factor - 80 per cent of its ad revenue comes from digital - Forbes’ chief executive Mike Perlis suggested less of a reliance on advertising and an “enormous” investment in non-advertising related businesses has helped the company stay in the green.
Prevention Magazine’s New Editor In Chief Brings Her Own “Healthy” Focus To The Recently Reimagined Legacy Brand
Today, Barbara has taken over the reins of Prevention as editor in chief, and has a clear vision for a legacy brand that has recently switched directions as an ad-free model, which Barbara agrees, offers more freedoms than the title may have ever had. And she’s determined to use those freedoms wisely and extensively.
Google Says It Wants to Help Publishers Fight Facebook
In its pitch for AMP, which officially launched in February, Google has stressed that it is trying to help strengthen the open web because it wants to blunt the force of walled gardens like Facebook.
Forbes 30 Under 30 Summit contests to award $1m to young entrepreneurs
On Monday, organizers of the summit announced that several high-profile venture capitalists, including actor and investor Ashton Kutcher, will be awarding $1 million in prize money to young entrepreneurs during a pair of “Change the World” pitch contests during the Oct. 16-19 event.
US Print Magazine Audience Stays Steady, Outnumbers Digital Readership
About 7 in 10 connected American adults have read a print magazine within the past 30 days, new research from Maquoda has found. This figure remains essentially unchanged from last year’s edition of the survey, even as digital magazine readership has increased.
Univision Wins Bankruptcy Auction for Gawker Media for $135 Million
Univision Communications Inc. won a court-administered auction for Gawker Media Group, outbidding Ziff Davis for control of the 14-year-old digital media pioneer that was forced into bankruptcy by a costly legal battle with former professional wrestler Hulk Hogan.
Publishers Sound Off On Mobile, Monetization and the Tech Tax
Three-quarters of publishers expect to increase their mobile inventory in the next year. And they also cite video as the top revenue driver already this year.
Pinterest Says It's Making a 'Bigger Bet on Video,' Debuts Promoted Videos
The company on Wednesday introduced Promoted Video ads, allowing users to expand its existing, animated Cinematic Pins to access a full auto-play video with sound. Brands can display six Buyable Pins beneath each video as it plays.
Olsen Twins Open Up on Their Style and Design Process in InStyle
“It’s important to control the image of your brand, something we have known since we were very young,” Mary-Kate says of the decision to produce their ready-to-wear collection themselves instead of using an outside licensee.
Magazine Readers Are Wealthy & Well Educated, USPS Study Finds
“Households with incomes above $100,000 receive three times as many periodicals as households earning less than $35,000,” says the USPS’s recently released annual Household Diary Study of mail received by more than 5,000 households during 2015.
Chris Pratt's Commentary on His InStyle Photo Shoot Is Just Another Reminder of Why We Love Him
With a brooding, black and white photograph that shows off his handsome face, Pratt began, "@instylemagazine was kind enough to name me September's Man of Style."
Kate Nocera named BuzzFeed's D.C. managing editor
T Magazine Contributor Alexander Fury Upped to Chief Fashion Correspondent
Report: Roger Ailes advising Donald Trump ahead of debates
Embracing Events as a Powerful Brand Extension
Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend (ROAS) with in-store purchase data, presented the study, “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” at the Advertising Research Foundation's Audience Measurement 2016 conference. The study generated benchmarks that allow marketers to compare the return they should expect from every dollar of their cross-media, digital video, display, linear TV and magazine advertising spending. In its analysis, NCS worked with The Advertising Research Foundation, CBS Corporation, Meredith Corporation, Sequent Partners and a prominent technology and display advertising company.
Magazines: Highest Return on Advertising Spend

This handy wall-mounted paper hanger — which is featured in the September issue of Martha Stewart Living, on sale now — is the easiest way to record last-minute reminders for when you’re running out the door. Better yet, you can snatch up the necessary materials and make it yourself.