The Association of Magazine Media

Wednesday, August 10, 2016

Magazine Media Industry Releases First-Half 2016 Social Media Report
The Magazine media industry boasts one billion Likes/Followers, —Up 7% from first quarter. National Geographic magazine, ESPN The Magazine, Vogue, The Economist, and TIME earn the largest social media followings. Instagram overtakes Twitter for total Likes/Followers among participating magazine brands.
Study: Over Two-Thirds of Americans Still Read Print Magazines
Digital magazine audiences are growing, but most U.S. adults prefer to consume across multiple platforms: According to a new survey by Mequoda, the "American Magazine Reader Study & Handbook," 70 percent of adults in the U.S. read a print magazine in the last 30 days, and 51 percent read at least two. In what may come as something of a surprise, those figures are almost completely flat compared to the same study last year, in which 70 percent of respondents also reported having read a print magazine in the past month.
TIME Racked Up 125,000 Line Followers in a Week
Time has been using Line to send out a story or two a day, all in English. Followers can also get news on a specific topic by messaging words to Time including science, entertainment and tech.
Global Revenue Climbs 10% at Bloomberg Media, Company Nearing the Growth Rate of Top Digital Disruptors
"Total global revenue in the first seven months of this year has grown +10% year-to-date compared to the same period in 2015. Global advertising revenue year-to-date through July is up +10%. U.S. advertising sales in July grew a remarkable 32% vs. July 2015, fueled by our focus on global, ideas-based marketing programs and unique multi-platform approach." wrote CEO Justin Smith.
American Media Inc. Experiences Record July Traffic for Its Celebrity Network
"We are very pleased with another record-breaking month for our Celebrity Network. Dylan Howard and his team of journalists continue to deliver the kind of intriguing, engaging content that fuels growth in audience scale and engagement." wrote AMI chief digital Officer, Brian Kroski.
Family Circle Redesigns, Pushes Social-Media Engagement
“The new Family Circle focuses on the needs of leading millennial moms who are raising Generation Z – women who are influencers inside the home and out,” stated VP and editor-in-chief Linda Fears.
The Linda Wells Report to Accompany Several Hearst Magazines September Issues
Called “The Linda Wells Report,” the supplement will be mailed out to one million subscribers whom Hearst has identified as having a “heavy interest in beauty” and high income, Hearst Magazines president, marketing and publishing director Michael Clinton explained. Reinvents Itself as a Social Network for Design Nerds
In WIRED, Margaret Rhodes writes "Exploring the new feels more like using Pinterest or Tumblr than perusing a traditional online magazine. Visitors aren’t readers; they’re users. And rather than inundate them with content, the website asks users to shape what they see."
Automobile to Stream Pebble Beach Concours d'Elegance
Expanding on its sponsorship of car show event Pebble Beach Concours d'Elegance, Automobile magazine announced Monday that they will host a live stream of the event on August 21. This is the second year in a row for TEN: The Enthusiast Network, parent company of Automobile, to be the official media partner for the Concours.
Q&A with Time Inc.'s Jen Wong: eCommerce, What's Next in Social - Former Popsugar Exec Leads the Charge at Legacy Publisher
"[Our digital editors] are still sitting with their brands, working with them, but there's more collaboration across brands. The idea is to get to one digital process, one set of platforms, one way of operating." Says Jen Wong, president of digital.
Forbes' Lewis Dvorkin on Third Party "Arrogance" and Mobile Habits
Forbes' chief product officer Lewis Dvorkin has expressed a wish to 'kill the thousand-word story' as a form of news delivery, as audience habits on mobile make that form unfit for purpose.
How Lindsey Cox of Martha Stewart Turned an Adweek Internship into a Career
These days, Lindsey Cox’s work life revolves largely around Facebook Live. “It’s one of our favorite new tools because it allows us to include our ad partners in real-time, engaging experiences with the brand, and with Martha as the host,” she says. “As a video and digital advisor for the Martha Stewart brand, I’m looking forward to the expansion of our video and social capabilities.”
Hearst Business Media's Pauly Comtois Talks DevOps Culture Across the Division
Mr. Comtois says "Micromanaging has no place in the workforce and this is especially true in DevOps. This does not, however, mean that you work alone."
Uzo Aduba Talks Self-Acceptance in Essence's September Issue
Let cover girl and star of "Orange Is the New Black" Uzo Aduba be your self-acceptance guru: "I Know That I Am More Than Enough."
September's Good Housekeeping Features Grey’s Anatomy Star Ellen Pompeo
On newsstands August 16, the cover story profiles the actress and the home she has built for herself and her husband, Chris Ivery, and their daughters Stella Luna, 6, and Sienna May, 2.
Traditional Home Features Tim Gunn's New York Apartment
The fashion legend is featured in the magazine’s September issue, showing off his lovely Upper West Side apartment. It’s filled with antiques, both from Gunn’s own family—one piece, a dollhouse-like Georgian heirloom that belonged to his mother—and from other sources, which gives the place a "timeless" look. "I love history, and objects with a story to tell," he told TH. A mostly neutral color palette complements the classic look.
Bloomberg Media Names new Global Chief Revenue Officer
Keith Grossman was previously the company's head of U.S. sales: In his new role, Grossman will be responsible for leading the company's multi-platform sales organization globally while continuing to develop innovative revenue models and opportunities in new markets, per Bloomberg. He will report to chief operating officer Jacki Kelley.
Facebook Is Now the Leader in the Fight Against Ad Blocking
Why P&G Decided Facebook Ad Targeting Often Isn't Worth the Money
Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend (ROAS) with in-store purchase data, presented the study, “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” at the Advertising Research Foundation's Audience Measurement 2016 conference. The study generated benchmarks that allow marketers to compare the return they should expect from every dollar of their cross-media, digital video, display, linear TV and magazine advertising spending. In its analysis, NCS worked with The Advertising Research Foundation, CBS Corporation, Meredith Corporation, Sequent Partners and a prominent technology and display advertising company.
Magazines: Highest Return on Advertising Spend
Pin Kings will have print, digital and TV components, originating as a podcast.
"(ESPN) Could you possibly even make up this storyline? —Two Miami high school chums, co-captains of a hotshot wrestling team, with one winding up a drug kingpin and the other a DEA agent out to get him." writes James Warren of