The Association of Magazine Media

Tuesday, August 9, 2016

Go Behind The New Yorker’s Record-Setting Web Traffic
Nicholas Thompson, editor of cites the content mix as the main driver behind’s record-setting traffic in July 2016. The New Yorker’s website hit 19.9 million unique visits last month, a 36 percent jump compared to July 2015. On a broader scale, overall readership to the website has grown 22 percent compared to last year.
How The Economist Drives Programmatic Revenue Through Audience Extensions
In 2014, The Economist set itself a strict goal to drive more than 50 percent of its programmatic revenue via audience extension campaigns. Fast forward to today, and its year-on-year programmatic revenue has grown 200 percent, equating to millions of pounds.
The Economist's Nicolas Sennegon Explains How Transparency Guides the Relationship with Readers and Clients
As Global Managing Director and Chief Revenue Officer for The Economist, Nicolas Sennegon develops integrated solutions to succeed in a fast-moving business environment. In this interview, he discusses why transparency is part of The Economist’s DNA and why the current viewable impression standard is not transparent.
Essence to Hold Its Third Annual Street Style Block Party in September
“Every year it gets bigger and bigger,” said Vanessa De Luca, the editor in chief of Essence. “It’s really all about celebrating real women and their style in a daylong celebration and honoring the men and women that are acknowledged in the September issue.”
MPA Magazine Media Spotlight: ESPN’s New 16-Part Podcast Is Almost Too Incredible to Believe's James Warren describes "'Pin Kings,' which will also have print, digital and TV components: "(ESPN) Could you possibly even make up this storyline? Two Miami high school chums, co-captains of a hotshot wrestling team, with one winding up a drug kingpin and the other a DEA agent out to get him."
More Exclusives from InStyle's September Issue: Kerry Washington Refuses to Be the Token Black Girl
Dayna Evans writes: "Washington talks about her experiences as both the only woman in the room and the only person of color in the room, and to both, she says it's high time for a change."
How Glamour U.K. Grew Its Social Following by 500,000 in Six Months
Glamour UK, the Condé Nast women’s lifestyle title, has grown its social media following by half a million since February to reach over 8 million across platforms. This number is made up of its 3.3 million Facebook fans, other social media accounts and internal Google Analytics of its web traffic.
Anna Wintour’s Wild Garden
In The New York Times Style Magazine, a stroll through the editor’s romantic and meandering 40 acres — cultivated over the last 20 years by her friend, the landscape designer Miranda Brooks.
Atlantic Media's National Journal Promotes Strategy/Operations Chief Kevin Turpin to President
Kevin Turpin, the Sr. Vice President for Strategy and Operations at National Journal has been upped to President, replacing the outgoing Poppy MacDonald who is headed to Politico.
Majority of Industry Unaware of ANA Transparency Findings: Marketers, Agencies Divided on Impact
Two months after the Association of National Advertisers released its controversial agency media-buying "transparency" practices report by K2 Intelligence, most advertisers and agencies remain relatively unaware of it.
New York Environmental Magazine Goes Digital
The New York Times Assigns Foreign Correspondent to Cover U.S. Elections
Is Snapchat Doomed?
Why Online Shopping Is Causing a Rise in Dog Attacks
Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend (ROAS) with in-store purchase data, presented the study, “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” at the Advertising Research Foundation's Audience Measurement 2016 conference. The study generated benchmarks that allow marketers to compare the return they should expect from every dollar of their cross-media, digital video, display, linear TV and magazine advertising spending. In its analysis, NCS worked with The Advertising Research Foundation, CBS Corporation, Meredith Corporation, Sequent Partners and a prominent technology and display advertising company.
Magazines: Highest Return on Advertising Spend
Pin Kings will have print, digital and TV components, originating as a podcast.
"(ESPN) Could you possibly even make up this storyline? —Two Miami high school chums, co-captains of a hotshot wrestling team, with one winding up a drug kingpin and the other a DEA agent out to get him." writes James Warren of