The Association of Magazine Media

Monday, August 8, 2016

The Media Chart: Shelter Magazines Report Audience - CNN Had a Great Convention
Country Living took the top of the print + digital audience ranking at 20.7 million, while five other titles saw double digit percentage gains over a year ago. Read more to find out which brands made the top ten in Shelter.
Top 10 Best Selling Magazines in the World
Jake Briscoe writes "...print magazines seem to still have a place in the world. Millions of magazine copies are circulated per year in the United States alone. When we look at magazine circulation on a global scale, what are the best selling magazines in the world?" -Read more.
How Fashion Framed Olympic Athletes for Rio 2016
In one of the season’s most comprehensive roundups, ELLE published a patriotic spread featuring a track and field Paralympic sportswoman, the first hijab-wearing Muslim woman to qualify for the Olympic games, and 18 other Team USA athletes. “We didn’t want to change them, make them over or ask them to dress in something that they wouldn’t feel comfortable in,” said editor-in-chief Robbie Myers.
Forbes Teams with Oracle Marketing Cloud to Increase Ad Revenue
Oracle’s data analytics will allow Forbes to work with ad partners to develop custom segments. The company’s technology helps the publication target consumers across all channels and devices to create personalized experiences.
Town & Country Names "50 Modern Swans"
Town & Country will publish in its September issue a list of today’s 50 modern swans — borrowing the avian term created by Truman Capote for his inner circle, which included Babe Paley, Slim Keith, Lee Radziwill, C.Z. Guest, Gloria Guinness and Marella Agnelli.
How Outside’s Sam Moulton Spends His Downtime (Hint: It’s Not All Outdoors)
It’s no surprise that Sam Moulton, content marketing director for Outside magazine, lists trail running and mountain biking as his outdoor activities of choice. What is surprising is that he also likes to spend his free time making pancakes with wife Nina and their three kids and dancing to Prince tunes.
Magazines at the Newsstand: The Formula for Happiness
Psychology Today, Mental Floss, Live Happy, New York, and the Time LIFE Olympics Special are reviewed by New York Post Staff.
MPA Magazine Media Spotlight: The Latest High-End Real Estate Amenity? The Luxury Safe Room
In Town & Country, "​Disaster preparedness is a big deal to the one percent.​" Read more in the New York Post. ( )
Digital Media Is Worried Readers Are Burning Out on Too Many Ads
During Facebook's second-quarter earnings call in late July, Chief Financial Officer Dave Wehner said that the social media network's ad load — or the number of ads on a website or platform — was going to be a "less significant factor in driving overall growth, especially after mid-2017."
Publishers Must Embrace Transition from Flash to HTML5 Before It's Too Late
Marketers See Periscope As Twitter's Glimmer of Hope
Axel Springer Plans to Open U.S. Headquarters
Why Net-a-Porter Is Going Back to Basics with Its Ad Message
U.S. Email Deliverability Drops, Global Rates Stagnant
Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend (ROAS) with in-store purchase data, presented the study, “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” at the Advertising Research Foundation's Audience Measurement 2016 conference. The study generated benchmarks that allow marketers to compare the return they should expect from every dollar of their cross-media, digital video, display, linear TV and magazine advertising spending. In its analysis, NCS worked with The Advertising Research Foundation, CBS Corporation, Meredith Corporation, Sequent Partners and a prominent technology and display advertising company.
Magazines: Highest Return on Advertising Spend
In Town & Country, "​Disaster preparedness is a big deal to the one percent.​" Read more in The New York Post.