The Association of Magazine Media

Monday, August 1, 2016

The Media Chart: America's Got Talent - Election Fever - Business/Personal Finance and Entertainment/Celebrity Magazines Report
Forbes grew 26%, year over year, while People's print + digital audience swelled to 80.7 million! Read more to see where Bloomberg Businessweek, Entertainment Weekly, WIRED, People en Español, Fortune, the National Enquirer, and Money placed in the rankings.
Q&A with Mr. Magazine: Why Print Magazines Just Won't Die
Husni: " reality if people are willing to take the time and dig and look and stuff, we’re having almost 1,000 new magazines coming into the marketplace every year."
Magazine Media 360° June 2016 and First Half Data Available!
“Over the last 11 months, we have seen an almost uninterrupted trend in the magazine media audience mix by platform,” said Linda Thomas Brooks, president and CEO, MPA—The Association of Magazine Media. “While web access on laptop and desktop is down slightly, video and mobile web audiences are growing by substantial double digits. For every one desktop/laptop unique visitor that was lost, nine new mobile unique users were added. And with new MRI data released in June, print audiences grew 1.5 percent compared to last year.”
4As Rejects ANA/Ebiquity Recommendations
The 4As has rejected the guidelines issued last week by the ANA and Ebiquity on how to proceed in business relationships with media agencies. Instead, the 4As is urging its members to rely on the guidelines it issued earlier this year, which the ANA has already rejected.
In Video Content, the Lines Between Native Advertising and Editorial Content Are Still Blurred
Native advertising, particularly in-feed video, is gaining traction as a way for media companies to monetize digital content. However, the initial success of this ad format belies tensions between publishers and social media companies, and concerns about blurred lines between editorial and paid content, as explored in a new eMarketer report, “US Native Advertising Update: Focus on Video.”
Look What I Found! Print!
Dr. Joe Webb writes "An Olgivy & Mather executive discovers print (See in the MPA Daily News Roundup on 7/11/2016.) We need to discover it, too, looking at print through the eyes of our clients and prospects. It's not that print is dead or not dead, there is a generation of media buyers for whom print is not alive. This ad exec's comments are vital in understanding how to make print relevant and, surprisingly, new."
More on Meredith Corp.'s Release of Quarterly Earnings Results: Beat Expectations
Meredith Corp. (NYSE:MDP) issued its quarterly earnings results on Thursday. The company reported $1.08 EPS for the quarter, topping the consensus estimate of $1.03 by $0.05.
How Alex Abel Landed at StyleWatch: Rising Stars
When asked why she thinks this is an exciting time to be working in the magazine media industry, Abel says, “ magazines are rapidly evolving. I feel fortunate to have entered [the field] when I did, because editors were already thinking beyond just the printed page.”
Travel + Leisure's Openly Gay Editor Proudly Defends Ad That Some Attacked as "Unnatural" - Tolerance Goes "Hand in Hand with a Love of Travel"
Responding to an AFA petition that had nearly 50,000 signatures by Friday evening, editor Nathan Lump wrote a lengthy and personal note about his own experiences as an openly gay, married man.
MPA Magazine Media Spotlight: Instagram, the $50 Billion Grand Slam Driving Facebook’s Future
In Forbes: “Instagram is emerging as Facebook’s growth engine, turning Mark Zuckerberg’s purchase into one of the greatest tech deals of all time. But no tears for the photo-sharing app’s cofounder, Kevin Systrom. He’s building an empire–and just made himself a billionaire.”
Hearst Expands Houston Newspaper Footprint
Hearst, which already owns the Houston Chronicle, has struck a deal that may turn out to be a model of how to profitably expand and consolidate newspaper operations within a major metropolitan area.
Cosmopolitan U.K. Partners with Rimmel London & Gold Key Media on Distribution
Complimentary copies of the August issue were handed out to shoppers from a bespoke stand at Intu Trafford Centre and Westfield White City on consecutive weekends in July, delivering additional highly targeted circulation for the magazine.
InStyle and Elizabeth and James Flagship Opening Party
On the heels of opening the doors to their contemporary label Elizabeth and James‘ inaugural flagship, designers and ever-modish sisters Mary-Kate and Ashley Olsen threw a Champagne-filled fete with InStyle Magazine at the Chateau Marmont.
What Does the Third Law of Plumbing Have to Do with Publishing?
Anonymous Industry Commentator, D. Edward Tree writes "Some of my fellow magazine production managers have been known to quote the First Three Laws of Plumbing: 1) Hot on the left; 2) Cold on the right; 3) Sh!t don’t run uphill..."
Video Gaming Magazine Pioneer Joyce Katz Dies at 76
Launched Electronic Games, the first dedicated video games magazine, in 1981: Katz had a long and prolific career in the publishing of fanzines and the hosting of fan conventions. She spent the last 25 years in Las Vegas organizing cons there, such as Silvercon and Corflu, an annual convention for fans of fanzines.
CJR's New Editor Is Optimistic About the Future of Journalism
Joshua Topolsky, Former Verge Editor, Raises Funding for Digital Media Venture
Saatchi & Saatchi's Kevin Roberts Put on Leave for Diversity Comments
New York Times Unveils First Mobile 360 Video Experience
Alphabet (Google) Records 17% Revenue Growth, While Amazon Reported Sales up 31%
How Not to Gawker Yourself: What We Can Learn
Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend (ROAS) with in-store purchase data, presented the study, “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” at the Advertising Research Foundation's Audience Measurement 2016 conference. The study generated benchmarks that allow marketers to compare the return they should expect from every dollar of their cross-media, digital video, display, linear TV and magazine advertising spending. In its analysis, NCS worked with The Advertising Research Foundation, CBS Corporation, Meredith Corporation, Sequent Partners and a prominent technology and display advertising company.
Magazines: Highest Return on Advertising Spend
August 02, 2016
Mansueto Ventures
Networking event for junior editors. Registration includes appetizers, beer and wine.
In Forbes: “Instagram is emerging as Facebook’s growth engine, turning Mark Zuckerberg’s purchase into one of the greatest tech deals of all time. But no tears for the photo-sharing app’s cofounder, Kevin Systrom. He’s building an empire–and just made himself a billionaire.”