The Association of Magazine Media

Friday, July 29, 2016

Magazine Audiences Increase by 6 Percent in First Half of 2016
Chris O'Shea writes "The biggest winners for the first half were travel and women’s mags, both up 15 percent compared to the first half of 2015. As for individual brands, ESPN The Magazine boasted the largest audience and Domino had the biggest increase compared to last year."
Magazine Media 360° June 2016 and First Half Data Available!
“Over the last 11 months, we have seen an almost uninterrupted trend in the magazine media audience mix by platform,” said Linda Thomas Brooks, president and CEO, MPA—The Association of Magazine Media. “While web access on laptop and desktop is down slightly, video and mobile web audiences are growing by substantial double digits. For every one desktop/laptop unique visitor that was lost, nine new mobile unique users were added. And with new MRI data released in June, print audiences grew 1.5 percent compared to last year.”
Meredith Reports Record Revenue and Print Readership for FY 2016
Meredith Corporation revealed a 3% revenue growth for the company, reaching a record $1.65 billion, in its fiscal 2016 report. The company, known for its large female audience, also indicates it reaches an all-time high of 102 million American women.
Sexiest Magazine Covers of All Time
GQ, Esquire, InStyle, Vanity Fair, New York, Vogue, Sports Illustrated, and W all had iconic covers, some making the list more than twice.
Hearst Magazines Picks Up Jamie Oliver Magazine Content Deal
Hearst Magazines UK has picked up the content publishing account for Jamie Oliver's monthly title following a competitive pitch process.
The Economist Utilizes New Tech to Up Engagement Stats
The Economist experienced marked audience engagement growth as a result of its partnership with Sailthru, a customer retention cloud company. Based on over a year’s worth of data, The Economist saw a 160% increase in Web site page views from email subscribers and a 16.75% increase in email click-through rates.
Q&A with Forbes COO and President, Mike Federle: How Forbes Plans to Stay Ahead of the Curve
Interestingly, while other media companies see their print audience dropping, Forbes has enjoyed an unprecedented surge. Print readership is at 6.8 million in the U.S., an all-time high for the magazine.
Revitalized Allure Website Puts Focus on E-Commerce
When Michelle Lee became editor-in-chief of Allure magazine last fall, she had her sights set on significant digital transformation.
The Atlantic to Expand Religion Coverage
The magazine is now looking to hire a full-time religion editor (See application here: and another staffer to guide the expanded reporting. The additional religion content will be featured online at
David Granger Is Becoming a Literary Agent
He will be working with David Kuhn, who started the Kuhn Projects in 2002. Like Granger, Kuhn grew up in the magazine world, working at The New Yorker, Vanity Fair and Brill’s
Happy Birthday! Crain's Turns 100
Today, upon its 100th year in business, the company is well-positioned to reach the next century mark, recently uplifted by making strategic acquisitions, diversifying its revenue mix, overhauling its technology systems, and enabling a holistic view of its audience data.
Editor of Aspen Peak Magazine Fired After Plagiarized Stories
The Aspen Daily News said it found at least 14 articles that Damien Williamson had ripped off from a staffer who had written for the paper years earlier. He was subsequently fired from his day job at Aspen Peak, part of GreenGale Publishing.
InStyle party for Elizabeth and James Flagship Store Opening
Billie Lourd & Keke Palmer glam up for Elizabeth and James' flagship opening party; Mary-Kate and Ashley Olsen were totally twinning (LOL) with a new hair shade.
Verizon, Yahoo Could Reshape The Advertising Industry
Is This the Bottom for The New York Times?
Kyle Pope Named Editor and Publisher of Columbia Journalism Review
The Pitfalls of Publishing A Video Game Magazine In 1982
Prohaska Adds Two Executives
Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend (ROAS) with in-store purchase data, presented the study, “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” at the Advertising Research Foundation's Audience Measurement 2016 conference. The study generated benchmarks that allow marketers to compare the return they should expect from every dollar of their cross-media, digital video, display, linear TV and magazine advertising spending. In its analysis, NCS worked with The Advertising Research Foundation, CBS Corporation, Meredith Corporation, Sequent Partners and a prominent technology and display advertising company.
Magazines: Highest Return on Advertising Spend
August 02, 2016
Mansueto Ventures
Networking event for junior editors. Registration includes appetizers, beer and wine.
On Youtube, Rachel Rothman, CTO and director of engineering gives readers a tour of the GH Institute's labs and shows how products are tested and evaluated for the Good Housekeeping Seal.