The Association of Magazine Media

Thursday, July 28, 2016

Total Magazine Media 360° Audience Grew More Than Six Percent Year Over Year
“Over the last 11 months, we have seen an almost uninterrupted trend in the magazine media audience mix by platform,” said Linda Thomas Brooks, president and CEO, MPA—The Association of Magazine Media. “While web access on laptop and desktop is down slightly, video and mobile web audiences are growing by substantial double digits. For every one desktop/laptop unique visitor that was lost, nine new mobile unique users were added. And with new MRI data released in June, print audiences grew 1.5 percent compared to last year.”
Time Inc. Ad Sales Reorganization: New Groups Will Focus on Ad Categories, Brands or Digital
"This is really about organizing around the way customers are buying today," said Time Inc. sales and marketing president and COO Mark Ellis, to whom all of the newly appointed category, brand and digital leaders will report. "We talked to a lot of our customers over the last year or so and what we found out is that they want us to know their businesses better, they want data and insights and they really want one-stop shopping for the most part..."
Time Inc. Taps Long As GM, News and Luxury Group
Meredith Long has been promoted to SVP/GM of the News and Luxury group, which includes Time, Fortune, Money, Motto, Time for Kids, Travel + Leisure, Food & Wine and Departures. She was previously the group publisher of Time, Fortune and Money. Mobile Traffic Up 30% in First Half of 2016
CEO Mike Perlis "Our traffic stands at 44 million today, and approximately 80% of our ad revenues come from digital. After transforming our business model in 2010 with the launch of our contributor platform, we’ve been reinventing ever since and doing so from a leadership position in the marketplace."
The Economist Guide to Quality over Quantity
“We need to balance being lean, efficient and high quality, you can’t do that when you’re writing 15 tweets per article,” said Denise Law, community editor, adding that more checks by staff are done on the copy now, and more checklists are in place.
Kanye West and Kim Kardashian Cover Harper’s Bazaar Icons Issue
Karl Lagerfeld photographed the two in bed on top of his own antique sheets with cell phones, appropriately, in hand — Carine Roitfeld said the designer wasn’t satisfied with the original sheets on set. According to Gan, the cover of the magazine, which shows West and Kardashian moments before they kiss, was a shot requested by the musician.
Debra Messing Parties with Elle Magazine to Kick Off the DNC
The party welcomed actress Debra Messing, editor at large Melissa Harris-Perry, Democratic pundit and managing director of SKDKnickerbocker Hilary Rosen, writers Rebecca Traister and Joan Walsh, as well as Stephanie Schriock, president of Emily’s List, former Sen. Tom Daschle and Suno designer Erin Beatty.
Glamour Brings Out Chelsea Clinton, Lena Dunham and America Ferrera at DNC Party
The event, which took place in Facebook’s spacious lounge inside the Wells Fargo Center, the site of the Democratic National Convention, welcomed VIPs and press, who came to see Glamour editor in chief Cindi Leive interview Chelsea Clinton, Lena Dunham and America Ferrera.
Behind the Scenes at Good Housekeeping’s Test Kitchen
Spearheading the kitchen is food director Susan Westmoreland, who has been working to perfect recipes since 1995. minOnline chats with Westmoreland to get a behind-the-scenes perspective of exactly what happens in the kitchen and what has changed during her tenure.
3 Legit Reasons Why You'll Love the Texture Magazine App
The Texture magazine app for Android, iOS and Windows is an all-you-can-eat buffet of digital magazines. The app's search and browse capabilities make it easy to navigate, and it lets you save articles to Evernote, among other features.
O, The Oprah Magazine Adds an Associate Publisher of Marketing
The new associate publisher of marketing previously served as Women’s Health’s senior associate publisher, brand innovation, creative services and marketing.
Men’s Health Adds Two to Art Department
Men’s Health has named Hitomi Sato art director and Raymond Ho deputy art director.
Three Things Fashion Girls Would Never Wear on a Long Flight
InStyle’s Melissa Rubini, Stylewatch’s Marissa Rubin,'s Maya Allen all have flagged items they consider forbidden for a long plane ride.
MPA Magazine Media Spotlight: Behind the Scenes at the Good Housekeeping Institute with Rachel Rothman
On Youtube, Rachel Rothman, CTO and director of engineering gives readers a tour of the GH Institute's labs and shows how products are tested and evaluated for the Good Housekeeping Seal.
Cartoonist Jack Davis, Dies at 91
The beloved cartoonist’s career took hold at EC Comics and encompassed every medium, including advertising and several iconic covers for TIME magazine.
Liberal Magazine, "Forced Into a Corner" by China, Girds for Battle
Tumblr Is Debuting Ads That Will Pay Its Bloggers a Cut of the Sales
Robots Are Taking Over Retail
Austin Monthly Poses a Critical Campus Question
Why We're Relaunching Our Print Magazine
Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend (ROAS) with in-store purchase data, presented the study, “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” at the Advertising Research Foundation's Audience Measurement 2016 conference. The study generated benchmarks that allow marketers to compare the return they should expect from every dollar of their cross-media, digital video, display, linear TV and magazine advertising spending. In its analysis, NCS worked with The Advertising Research Foundation, CBS Corporation, Meredith Corporation, Sequent Partners and a prominent technology and display advertising company.
Magazines: Highest Return on Advertising Spend
August 02, 2016
Mansueto Ventures
Networking event for junior editors. Registration includes appetizers, beer and wine.
On Youtube, Rachel Rothman, CTO and director of engineering gives readers a tour of the GH Institute's labs and shows how products are tested and evaluated for the Good Housekeeping Seal.