The Association of Magazine Media

Tuesday, July 26, 2016

Amtrak to Launch New National Glossy Magazine
“The National,” a bimonthly, is scheduled to hit seat-back pockets in October, sources said. “It’s much more about Americana, the view from the train, the whole country,” Ink Chief Executive Simon Leslie told The Post. “There will be stories about things going on around the network and stories about people on the train.”
Fortune Launches Weekly Podcast
Aaron Task, Fortune’s digital editor, will host the weekly program. Its first episode includes interviews with MLB commissioner Rob Manfred, GE vice chair Beth Comstock and Vayner Media founder Gary Vaynerchuk.
How a Refinery29 Vet Is Reshaping Domino Into a Major Digital Player: The Shelter Brand Is Expanding
While many of Domino's early readers have returned to the brand, Nathan Coyle is also actively looking to recruit a new generation of young design fans, making use of Domino's social platforms—"The majority of our followers on Instagram were probably in college or even high school when the original publication came out," he noted—and covering more of the influencers and tastemakers that millennials follow.
ELLEfit and WeChat: A Perfect Fit
Use of social messaging app WeChat is helping Hearst’s ELLEfit brand grab a major footprint in the Chinese market. Yan Chen, senior operations manager, ELLEfit, explains just why the brand and the platform are such a good fit...
Twitter Embraces #Foodporn, Signs Partnership with 17 Top Chefs and Magazine Media Notables
Adam Rapoport- @rapo4, editor in chief, Bon Appetit and Nilou Motamed- @niloumotamed, editor in chief, Food & Wine are among the "Food Council" members Twitter has enlisted to make food-focused original content within the company's platform in what looks like a full-on embrace of the Internet's love of #foodporn.
Players Tribune Taps Schoenfeld As VP, Brand Partnership Sales
“It's been important for us to integrate brands into The Players’ Tribune in an authentic way. Now with Jared leading sales efforts, we’ll be bringing more partners onto the platform to support the innovative branded content we are developing,” stated president of TPT, Jaymee Messler.
Good Housekeeping's Jackie London on The TODAY Show: Cold Brew Coffee
Good Housekeeping's RD/Nutrition Director Jackie London appeared on the TODAY Show this morning to talk about the hottest new trend in java: Cold Brew coffee, and also shared the results of the cold brew taste test appearing in the August issue of Good Housekeeping -on newsstands now.
More on MPA's Magazine Media Spotlight: "To Get a Different Perspective on the Media, We Went Beyond New York..."
On Poynter.org: "Earlier this week, New York magazine published interviews with over 40 journalists about what’s wrong (and right) with the media, along with a survey sent to 113 journalists about problems in the media."
Ad Fraud on Mobile Is the Next Battleground for Publishers
As the media landscape shifts, publishers need to look deeper into ad fraud, according to IDG Communications CEO Michael Friedenberg. “I think the market on the desktop side is certainly there and being addressed, but I think that as more money and resources shift into mobile, those are the next two frontiers that are going to need to be tackled,” he said.
Yahoo's Media All-Stars Looking to Leave After Verizon Deal
Brian Stelter "Yahoo spent millions of dollars to hire media all-stars like Katie Couric, Joe Zee and David Pogue. So what's going to happen with them now that Yahoo is being swallowed up by Verizon? The short answer is, they don't know. And if Verizon knows, it's not telling yet."
From Reach to Monetisation: Axel Springer on Its Global Investment Strategy
Two Hong Kong Magazine Executives Jailed in China
China Bans Independent News
Turkish Government Issues Arrest Warrants for 42 Domestic Journalists
Google Still Dominates the World Search Ad Market
Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend (ROAS) with in-store purchase data, presented the study, “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” at the Advertising Research Foundation's Audience Measurement 2016 conference. The study generated benchmarks that allow marketers to compare the return they should expect from every dollar of their cross-media, digital video, display, linear TV and magazine advertising spending. In its analysis, NCS worked with The Advertising Research Foundation, CBS Corporation, Meredith Corporation, Sequent Partners and a prominent technology and display advertising company.
Magazines: Highest Return on Advertising Spend
August 02, 2016
Mansueto Ventures
Networking event for junior editors. Registration includes appetizers, beer and wine.

In New York magazine, “...New York decided to turn our journalistic operation in on itself to investigate just how bad the media really is. We were less interested in bad actors — the Jayson Blairs and such — than in the structural dilemmas of the media trade: What keeps media people up at night when they’re thinking about what they do for a living? We began by asking ourselves and our peers what they think the media’s greatest faults are. The response was overwhelming but probably shouldn’t have been too surprising (the media loves to criticize the media). In interviews with more than 40 journalists and media figures and in a survey of 113 of our peers, we heard much about deals cut with anonymous sources, the pressure for speed and easy hits that squeezes the nuance out of complicated stories, editors who knowingly simplified stories past the point of accuracy and publishers who spent resources on subjects they believed were trivial rather than those they felt were important. At times, the survey’s answers read like the minutes from an anonymous group-therapy session." 

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