The Association of Magazine Media

Monday, July 25, 2016

The Media Chart: MLB All-Star Game Can't Compete with "Talent" - Fashion Magazines Report Audience
Cosmopolitan took the top spot with a print + digital audience of just under 32 million, other notable fashion titles in the top ten range from 7.6 million to 21.9 million in print +digital audience. Click through to see the whole top ten.
Texture, Seeks to Become a Household Name, Links Up with Home Shopping Network
Editorial Director Maggie Murphy Will Appear Regularly on HSN: John Loughlin, chief executive officer of magazine subscription service Texture, is setting his ambitions high, even in a highly competitive media market in which consumers are loath to open their wallets. "The objective here is this should be a mass consumer service," said Mr. Loughlin.
Nat Geo Kids' T-Rex Chatbot Aims to "Get into the Mindset of Readers"
It seems even extinction doesn’t stop you from being on Facebook Messenger. National Geographic Kids is the latest publisher to try out chatbots on the platform. Tina the T-Rex, naturally, is using Messenger to teach kids about dinosaurs over the summer break, despite a critical lack of opposable thumbs.
Rising Stars: Condé Nast Traveler's Conor O’Donnell Knows How to Sell
“You must ask a ton of questions and peel the onion to truly understand a marketer’s needs. Then your part really kicks in. You must draw parallels with your audience and product offerings, demonstrating how it reflects back on and ultimately helps accomplish that need,” says Mr. O’Donnell.
Tom Junod, a Two-Time NMA Winner, Joins ESPN The Magazine
Junod is a two-time National Magazine Award winner and a James Beard Award winner for essay writing. For Esquire’s 75th anniversary, the magazines’ editors selected Junod’s The Falling Man piece as one of the best in Esquire’s history.
InStyle’s Amy Synnott Shows Viewers How to Get in on the Chrome Nail Trend
InStyle’s executive editor Amy Synnott gets a nice introduction from Celine Dion and shows viewers how to get the new chrome-nail look seen on models and celebrities.
Q&A with Pacific Standard's Nick Jackson
“We had to think what makes a magazine piece different than what anybody can get anywhere else? And for us that are the stories that we’re going to put months of work into; we’re going to dedicate extra research toward, whether that’s through fact-checking, copyediting, or just research and report. Also, I think that as much as people have tried, you can’t really replicate the print experience in any other medium.” Nick Jackson, editor in chief, Pacific Standard magazine.
Reality Show Crashes Christie Brinkley’s Magazine Party
Christie Brinkley’s Hamptons party got an unwelcome dose of reality on Saturday. Bravo reality show “Summer House” turned up to film at the party celebrating Brinkley’s Social Life magazine cover. Organizers hoped the taping would be low-key.
Sponsored Content Continues Bringing New Audiences to Traditional Media
The Atlantic has said that three-quarters of its ad revenue now comes from sponsored content. Slate, the web publisher, says that about half of its ad revenue comes from native ads, as sponsored content is also called, and the other half from traditional banner or display ads.
MPA Magazine Media Spotlight: The Case Against the Media. By the Media.
In New York magazine, “...New York decided to turn our journalistic operation in on itself to investigate just how bad the media really is. We were less interested in bad actors — the Jayson Blairs and such — than in the structural dilemmas of the media trade: What keeps media people up at night when they’re thinking about what they do for a living? We began by asking ourselves and our peers what they think the media’s greatest faults are. . . "
Verizon Announces $4.8 Billion Deal for Yahoo’s Internet Business
As Audience Reach Erodes, Some Networks - Mainly Cable And CBS - Fare Better Than Others
What the Upfront Tells Us about the Media Economy
Creem Magazine’s Office Life Was As Entertaining As the Musicians It Covered
Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend (ROAS) with in-store purchase data, presented the study, “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” at the Advertising Research Foundation's Audience Measurement 2016 conference. The study generated benchmarks that allow marketers to compare the return they should expect from every dollar of their cross-media, digital video, display, linear TV and magazine advertising spending. In its analysis, NCS worked with The Advertising Research Foundation, CBS Corporation, Meredith Corporation, Sequent Partners and a prominent technology and display advertising company.
Magazines: Highest Return on Advertising Spend
August 02, 2016
Mansueto Ventures
Networking event for junior editors. Registration includes appetizers, beer and wine.

In New York magazine, “...New York decided to turn our journalistic operation in on itself to investigate just how bad the media really is. We were less interested in bad actors — the Jayson Blairs and such — than in the structural dilemmas of the media trade: What keeps media people up at night when they’re thinking about what they do for a living? We began by asking ourselves and our peers what they think the media’s greatest faults are. The response was overwhelming but probably shouldn’t have been too surprising (the media loves to criticize the media). In interviews with more than 40 journalists and media figures and in a survey of 113 of our peers, we heard much about deals cut with anonymous sources, the pressure for speed and easy hits that squeezes the nuance out of complicated stories, editors who knowingly simplified stories past the point of accuracy and publishers who spent resources on subjects they believed were trivial rather than those they felt were important. At times, the survey’s answers read like the minutes from an anonymous group-therapy session." 

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