The Association of Magazine Media

Thursday, July 21, 2016

Meredith Launches Lifestyle Magazine with HGTV's Gaines
The new quarterly magazine created by Meredith, in partnership with the affable Texans, HGTV's Joanna and Chip Gaines, is set to launch in October 2016 with an initial circulation of 400,000 copies and a cover price of $7.99. The first issue for fall will be devoted to “Hospitality,” with each subsequent issue focusing on a similar overarching theme.
The Atlantic’s First Second Printing: July/August Coverage Forces an Unprecedented Second Print Run
The Atlantic will print an additional 25,000 copies of its July/August issue in order to “meet newsstand demand,” the first time in the nearly 160-year-old magazine’s modern history to order a second print run, the company announced today. The issue is poised to become the magazine’s best-selling issue since 2008.
Time Inc's Sports Illustrated Play Launches Mobile App
Currently available for free on iOS and Android to SI Play’s 10 million platform users, the app was created by the technological expertise of the world-class sports, game, and online software makers within the SI Play development team (most of whom are also volunteers, coaches and parents of young players.)
Black Media Has a Plan to Stay Relevant As Mainstream Journalists Encroach
Personal investment is what makes black media’s coverage so important to the black community, regardless of ownership, says Vanessa De Luca, editor in chief at Essence. “While we must act with journalistic integrity, we cannot pretend that we do not have a stake in the issues that are confronting our community,” she says.
The Majority of U.S. Consumers Value Paper and Disagree with Digital-Only Communications
Results of a new survey conducted by Toluna Inc. show that a majority of Americans want to retain a choice for paper options rather than be forced into “digital-only” communications.
Hearst's iCrossing Names First Chief Content Officer
The Hearst agency has appointed Kayvan Salmanpour to the post. He'll report to agency CEO Nick Brien and Troy Young, president of Hearst Magazines Digital Media.
Did the Designer of the BMW i3 and i8 Take Too Much Credit for the Design of His House?
The Dwell article reads "It’s that kind of thinking that drove Richard to design his own home, where he lives with his wife, Kristine Arellano, in the Silver Lake neighborhood of Los Angeles."
French Magazine Niépi Launches in the U.S.
“I’m a huge believer that print helps to monetize the digital audience. And as evidence of that is the fact that All Recipes was digital-only and then launched print.” Peter S. Walsh, publisher, Niépi magazine, U.S.
Newsstand Under a Tent in New York City's Greenwich Village May Finally Fold After 70 Years
Originally built in 1950, the newsstand stood out not because of its selection of papers and magazines or because it was in a bustling neighborhood. This stand was different because, in a city of skyscrapers and stand-out architecture, Zaman’s business was located in a tent.
Marketer Confidence Stable, Spending to Rise: Marketers Confidence Index
Branded Content Scores Better Than Pre-Roll
Is It the End of Disposable Content?
More Than 20 Women Have Accused Roger Ailes of Sexual Harassment
Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend (ROAS) with in-store purchase data, presented the study, “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” at the Advertising Research Foundation's Audience Measurement 2016 conference. The study generated benchmarks that allow marketers to compare the return they should expect from every dollar of their cross-media, digital video, display, linear TV and magazine advertising spending. In its analysis, NCS worked with The Advertising Research Foundation, CBS Corporation, Meredith Corporation, Sequent Partners and a prominent technology and display advertising company.
Magazines: Highest Return on Advertising Spend
August 02, 2016
Mansueto Ventures
Networking event for junior editors. Registration includes appetizers, beer and wine.

The Atlantic will print an additional 25,000 copies of its July/August issue in order to “meet newsstand demand,” the first time in the nearly 160-year-old magazine’s modern history to order a second print run, the company announced today. The issue is poised to become the magazine’s best-selling issue since 2008.

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