The Association of Magazine Media

Monday, July 18, 2016

Time Inc.'s Essence Festival Is a Marketer Draw: Inside the Party with a Purpose
In its 22nd year, the Essence Festival has surpassed anything its creators ever imagined. This past Fourth of July weekend, an estimated 450,000 people blanketed New Orleans' French Quarter, filling hotels and packing restaurants. They came from all over—Florida, Delaware, Texas, Georgia, New York. Busloads of women, ages 20s to 80s, made the trip.
Rising Stars: Sam Jacobs Helps TIME Find a Younger Audience
Sam Jacobs says that he has been a “magazine geek” for a long time. The assistant managing director of TIME still has a picture he drew in the sixth grade of his “own” copy of TIME magazine.
Quartz Said to Near $30 Million in Revenue, without Clickbait or Standard Ad Units
Last year Quartz's revenue was $18.6 million, up from $10 million in 2014 and $3.8 million in 2013, its first full year in existence...
How The Atlantic, Slate and Others Obsess About User Experience
Publishers like The Atlantic, Mic and Slate are appointing dedicated user experience experts and putting more effort into testing products and features before releasing them.
Q&A with Next Issue Media’s John Loughlin on Why Great Content Experiences Matter to Consumers
As CEO of Next Issue Media John Loughlin oversees the strategy and operations for the world’s largest all-access magazine streaming service, Texture. In this interview, he shares the importance of robust, premium publishing brands in a digital environment that’s littered with free and diluted content.
Out of Office: What StyleWatch’s Lisa Arbetter Does in Her Downtime
As the editor of StyleWatch, billed as the leading fashion media brand for Millennials, and its companion website, The Outfit, Lisa Arbetter is used to covering and setting trends on the job. But in her downtime, she’s just as happy staying in or walking the city streets with her dog, Jake, a mutt.
MPA Magazine Media Spotlight: Outside Magazine Founder, Larry Burke Writes About Learning to Surf at Age 73!
"I reach down to grab my board when a wave suddenly flips it up into the onshore wind. The board’s rail slaps hard into my face, slicing my inside upper lip and knocking out my two front teeth..." recounts Mr. Burke.
Samir Husni: Reflections and Random Thoughts of a Long Hot Magazine Summer...
A Mr. Magazine musing on Sports Illustrated, Cosmopolitan, Guns & Ammo Sniper, Vanity Fair Classics, and Ladies’ Home Journal.
In Magazine Publishing, Smaller is Getting Bigger
Publishing in North America wasn’t always populated by mega-enterprises. In fact, the industry started as a collection of small entrepreneurial businesses, with larger publishers taking shape and achieving financial and visible prominence only after World War II. That is changing.
ANA Poised to Issue "Non-Transparency" Recommendations Today
The recommendations, which will be published as part of a report the ANA commissioned Ebiquity/Firm Decisions to conduct, will be released at noon today, and the findings were characterized as intended to “elevate trust and restore confidence in the client/agency partnership.”
Murdoch Brothers’ Challenge: What Happens Next at Fox News?
Verizon Will Stop Publishing Phone Books in New York
What Really Happened at Politico
Peter Thiel to Speak at GOP Convention
GOP Arena Will Highlight Trump’s Media Blacklist
Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend (ROAS) with in-store purchase data, presented the study, “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” at the Advertising Research Foundation's Audience Measurement 2016 conference. The study generated benchmarks that allow marketers to compare the return they should expect from every dollar of their cross-media, digital video, display, linear TV and magazine advertising spending. In its analysis, NCS worked with The Advertising Research Foundation, CBS Corporation, Meredith Corporation, Sequent Partners and a prominent technology and display advertising company.
Magazines: Highest Return on Advertising Spend
August 02, 2016
Mansueto Ventures
Networking event for junior editors. Registration includes appetizers, beer and wine.
"I reach down to grab my board when a wave suddenly flips it up into the onshore wind. The board’s rail slaps hard into my face, slicing my inside upper lip and knocking out my two front teeth..."
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