The Association of Magazine Media

Friday, July 15, 2016

No Ordinary Promise to Deliver a Print Magazine Audience
With such evidence of magazine’s power, it makes sense for magazine publishers to take decisive action to recapture advertising investment. My first question is how could advertisers ignore such an offer. My second is how long would it be, before a local medium, or media owner, will have similar evidence and such conviction.
The Cover Story: The Atlantic
With 159 years under its belt, The Atlantic has had a lot of practice when it comes to developing a provocative, timely and culturally relevant cover on a monthly basis. And there’s arguably no better example than its July/August cover.
What’s Next for Time Inc? Shared Beats, More Digital Verticals and Some Paid Content
"More and more people are reading more and more media," Murray said. "But they're reading it on their mobile phones, and that requires you to be organized in different ways and produce content in different ways and master delivering it on social networks.
Opera Magazine Launches Complete Digital Archive
Previously, ten years of back issues had been available, but as of today leading institutions including universities, government departments, colleges and libraries will be able to instantly access all issues, dating back to 1950, via the app and online.
Publishers Beef Up on Political Talent as Election Looms
Today, The Atlantic revealed its poaching of Buzzfeed national editor and U.S. politics reporter Adam Serwer, who will report to Yoni Appelbaum as deputy editor on The Atlantic's politics and policy team.
Snapchat is Looking at a Way to Recognize Objects in Your Snaps and Serve You Related Ads
A person taking a photo of The Empire State building, for example, could be served a fun filter of King Kong that they could apply to their snap.
StyleWatch’s Brittany Burke on Amazon's Style Code Live
StyleWatch’s deputy editor takes to Amazon's Style Code Live to discuss how to dress for work in the summer.
Well, It Happened: Gigi Hadid Nabbed Her First Vogue Cover
It's quite a major feat for a model still early in her career, but Hadid doesn't grace the cover solo. Rather, she shares the honor with decathlete Ashton Eaton, because Vogue's August issue is dedicated to the upcoming Olympics.
NPR Tackles Race, Gender and Identity in America With Code Switch Podcast
Archant Launches Newspaper for U.K. Public Who Voted to Remain in EU
Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend (ROAS) with in-store purchase data, presented the study, “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” at the Advertising Research Foundation's Audience Measurement 2016 conference. The study generated benchmarks that allow marketers to compare the return they should expect from every dollar of their cross-media, digital video, display, linear TV and magazine advertising spending. In its analysis, NCS worked with The Advertising Research Foundation, CBS Corporation, Meredith Corporation, Sequent Partners and a prominent technology and display advertising company.
Magazines: Highest Return on Advertising Spend
August 02, 2016
Mansueto Ventures
Networking event for junior editors. Registration includes appetizers, beer and wine.

If you live in a hot climate, your air conditioner is probably your favorite major appliance. However, it can quickly become a major party crasher in the middle of your backyard summer barbecue. That same hulking, boxy piece of machinery that cools your house can be an eyesore in your garden. But don't sweat it. There are plenty of ways you can hide, mask, conceal and block your air conditioning unit so you won't even know it's there. Here's how to keep your cool.

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