The Association of Magazine Media

Thursday, July 14, 2016

comScore: Ads on Premium Websites Prove More Effective
Research raises questions about audience-based ad buying: The online measurement specialist compared the branding effectiveness of digital display ads appearing on Digital Content Next member websites with nonmember sites. DCN is a trade group representing “premium” digital publishers, including Condé Nast, Hearst, the New York Times and Wall Street Journal parent company News Corp., among many others.
Q&A with Time Inc.'s New Chief Content Officer Alan Murray
Time Inc. announced on Wednesday that Fortune editor Alan Murray would succeed Norman Pearlstine as chief content officer, where he will help oversee the company’s continuing shift toward digital media. Hours after his appointment, Murray talked to the Hive about the opportunities ahead for Time, the challenges he’ll face, and the first thing he reads in the morning—on his phone.
Q&A with Bonnier's Sean Holzman
As Chief Digital Revenue Officer for Bonnier Corp., Sean Holzman is responsible for the digital revenue and content partnerships for the company’s more than 30 brands. In this interview, Holzman explains why transparency is equally important for advertisers and readers and why digital marketers, agencies, technology providers and publishers need to meet in the middle to solve some of the industry’s top challenges.
More on Meredith to Wrap Content for Reynolds Brands
Upper-funnel content will feature tips for entertaining or cooking designed to inspire or drive awareness, said Meredith SVP Marc Rothschild. The publisher's 2015 acquisition of Selectable Media, a native ad unit company, will help drive discovery of those units.
Dwell.com Relaunches As a Social Network for the Design-Obsessed
The shelter magazine is refocusing its website as a community-driven collaboration tool for modern design fiends. Move over, Pinterest?
New Style.com to Launch in September
The website will aim to offer a luxury shopping experience alongside shoppable options from titles including Vogue.co.uk and GQ.co.uk. To promote the launch of the site, it will be rolling out a series of digital teasers on its social media platforms.
Good Housekeeping Institute Endorses Personal Care Products Safety Act
“I’m grateful that Good Housekeeping has endorsed our bill to update federal safety rules for personal care products for the first time since 1938,” said Senator Feinstein. “The scientists who test personal care products at the Good Housekeeping Institute know that a uniform safety standard, including the independent evaluation of ingredients, is long-overdue and sorely needed to protect consumers.”
FamilyFun Inspires TODAY Show Segment: Capes Make Kids in Shelters Feel Like Superheroes
Three nonprofits: Enchanted Makeovers; generationOn; and Detroit Rescue Mission Ministries are teaming up to lend support to families entering shelters, supplying kids with handmade capes to lift their spirits.
Good Housekeeping's Lori Bergamotto Continues "Reinventing Classics" on GMA
Good Housekeeping magazine’s style director, Lori Bergamotto joined “Good Morning America” to show viewers how to give the jean jacket an updated look in part 2 of the segment series.
MPA Magazine Media Spotlight: Dwell.com's Home Page Redesign
With an iOS app coming in early August, Dwell has designed its new home page under the guidance of Bobby Gaza, chief technology officer and an alum of Apple and Beats Music, where he was the senior vice president of engineering.
Weigel: Was She a Feminist? The Complicated Legacy of Helen Gurley Brown
Moira Weigel reviews two new biographies of Helen Gurley Brown: “Enter Helen,” by Brooke Hauser, a contributing writer at Allure; and “Not Pretty Enough,” by the longtime culture journalist Gerri Hirshey.
Influential Consumer Magazine Urges Tesla Disable Auto Steering
Consumer Reports, which has 8 million subscribers and issues annual ratings of cars, wants Tesla to disable the current system, require drivers to keep their hands on the wheel as part of an updated driver-assist system and stop referring to the product as Autopilot.
Magazine Publishers Begin to Embrace Virtual Reality
It’s not uncommon for publishers to team up with external VR producers. Time Inc. published 360 video under the Sports Illustrated and InStyle brands, and in May it announced an impending project called LIFE VR in conjunction with the existing LIFE brand. Content for Sports Illustrated was in partnership with Wevr and InStyle produced their two 360 videos with River Studios.
What Everyone Gets Wrong About What's Wrong with the Newsstand
Industry mystery man D. Eadward Tree takes a look at many of the recurring questions that surround the state of retail sale of print magazines.
Addressing the Dichotomy of Ad Viewability
For AAM’s 2016 Guide to Media Transparency, the bureau talked to leaders from all sides of the industry to answer one key question: How do we build more accountability and transparency between marketers, media agencies, technology vendors and publishers for the long-term success of the media industry?
The Week Debuts Short-Form Podcasts in a Bid for Differentiation
Why Do U.K. Display-Ad-Viewability Rates Keep Sinking?
Native Will Be Only Part of the Puzzle for Publishers
Secrets to Creating a Better User Experience
Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend (ROAS) with in-store purchase data, presented the study, “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” at the Advertising Research Foundation's Audience Measurement 2016 conference. The study generated benchmarks that allow marketers to compare the return they should expect from every dollar of their cross-media, digital video, display, linear TV and magazine advertising spending. In its analysis, NCS worked with The Advertising Research Foundation, CBS Corporation, Meredith Corporation, Sequent Partners and a prominent technology and display advertising company.
Magazines: Highest Return on Advertising Spend
August 02, 2016
Mansueto Ventures
Networking event for junior editors. Registration includes appetizers, beer and wine.
With an iOS app coming in early August, Dwell has designed its new home page under the guidance of Bobby Gaza, chief technology officer and an alum of Apple and Beats Music, where he was the senior vice president of engineering.