The Association of Magazine Media

Wednesday, July 13, 2016

Time Inc. Lays Out Restructuring Plan, Alan Murray Becomes Chief Content Officer
Time Inc. will reorganize its advertising sales, editorial and brand development groups. Now the U.S. ad sales team will report to chief revenue officer of global advertising, Mark Ford. The team will be divided into three sub-groups – category sales, brand sales and digital. Category sales includes Time Inc.’s largest ad partners, allowing them to buy across its portfolio of titles. This includes “360-degree” solutions, such as native, targeting and live media.
Travel + Leisure’s New App Leverages Content as a Utility: Q&A with Nathan Lump
Included in the features are Travel + Leisure’s branded guides that offer attempts to solve for everything a traveler needs to know—from finding the best restaurants to lodging to touristy activities.
Q&A with Jim McCabe and Josh Ellis of Success Magazine
“This is more of a general statement of how we look at print as part of our brand. We’re very, very happy to be in the magazine business and we look at the print product as a powerful opportunity for us to be able to put out issues like the “YouEconomy” issue with careful study of interesting issues that are effecting our readers lives in a way that only print can do it. And that is in a format that is long-form, and that people can spend time with and can share with others and that’s durable.” Jim McCabe general manager, Success magazine.
Town & Country's New Editor in Chief Had a Staffer Fill Her Office with Personal Touches
When Stellene Volandes was promoted to editor in chief, she knew that the magazine’s 170-year legacy was one of its greatest strengths. That history comes to life in T&C’s offices, headquartered on the 33rd floor of the Hearst Tower in New York.
StyleWatch's Lisa Arbetter on Projecting Confidence
Lisa Arbetter, the editor in chief of StyleWatch, is among the notables quoted by Elana Lyn Gross in her article for Forbes, "How to Sound Confident (Even When You're Not)."
Good Housekeeping’s Lori Bergamotto Reinvents Classics on Morning TV
On GMA, Good Housekeeping’s Style Director Lori Bergamotto kicked off “Reinventing Classics” -showing how to reinvent one of the simplest looks: the classic white tee.
Zendaya’s Essence Interview
In her recent interview with Essence, Zendaya spoke out about how she copes with the negativity, and it's an important thing to discuss, because it really does affect us all at some point or another.
Nick Jonas's InStyle Interview
Nick Jonas recently chatted with InStyle about tour life and balancing two careers — as a musician and an actor — revealing the wisdom that got him through years as a teen idol.
Hearst Magazines Digital Media Taps Kleinman As VP, Brand Solution
Hearst appears to be committed to building its branded-content offering. Kleinman will play a significant role extending Hearst's platform to its global network.
HGTV Magazine Names a New Account Manager
Alex Rodriguez has joined HGTV Magazine as account manager. She joins from Meredith Hispanic Media.
Time Inc. UK Buys Collective's UK Ad Network
Last year, Collective reorganized its business into two operating units; its legacy ad network division and its new advertising hub technology division called Visto.
Bill Jones, Photographer of the Black Glitterati, Dies at 81
A Midwesterner, he relied on an open, friendly manner, a polite approach and a shrewd strategy. He trained his lens on black actors and musicians whom the white media often ignored, and soon became a fixture in Ebony and its sister publication Jet; the magazine Sister 2 Sister; Right On, a magazine for black teenagers; and newspapers like L.A. Watts Times, The Wave and L.A. Focus.
Xerox Said to Be in Talks to Acquire, Then Split Chicago-Based R.R. Donnelley
How Publishers Wring New Value from Old Content
Digital Publishers' Enthusiasm Grows for Video Ads on Facebook
Documentary on Creem Magazine Seeks Backers
Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend (ROAS) with in-store purchase data, presented the study, “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” at the Advertising Research Foundation's Audience Measurement 2016 conference. The study generated benchmarks that allow marketers to compare the return they should expect from every dollar of their cross-media, digital video, display, linear TV and magazine advertising spending. In its analysis, NCS worked with The Advertising Research Foundation, CBS Corporation, Meredith Corporation, Sequent Partners and a prominent technology and display advertising company.
Magazines: Highest Return on Advertising Spend
August 02, 2016
Mansueto Ventures
Networking event for junior editors. Registration includes appetizers, beer and wine.

In Fortune: "Silicon Valley and Detroit are in a race to create our driverless future. And for the first time ever, the car may take a backseat."