The Association of Magazine Media

Monday, July 11, 2016

The Media Chart: Americans Like Talent, Auto and Enthusiast Magazines Report Audience
Car and Driver beat all other auto titles in print + digital audience for May 2016, while Popular Mechanics was number one in a ranking of enthusiast publications. Read more to see the rest of the top magazine media brands.
Don't Judge Print: It's Not Dead Yet
Ogilvy Mather's Corrina Falusi at Cannes: "Yes, there’s power in print. Just take a look at the Grand Prix Winner, Burger King. Without context it might seem an odd choice. It’s a simple letter, and while not a piece of beauty, it has started one of the most brilliant campaigns of this year: The “McWhopper”."
The Good and the Bad in the Art of Magazines
From cutlines to Q&A’s, most brands could learn from what works: Whatever it takes, however nonstandard.
At The Economist, Profits Rise
The financial magazine has made considerable progress in moving away from advertising, according to its chairman, "The Economist’s overall revenues increased because it generated more from circulation , subscriptions, and other non-advertising services."
Travel + Leisure Revamps Digital Travel Guides
There are 46 city guides available on the app, ranging from Atlanta to Zurich. The free app, available on iOS and Android, “will continue to add destinations and update content on an ongoing basis,” per a statement. The digital Travel + Leisure travel guides are available online as well.
Domino Media Group Taps Ex-Refinery 29 Exec as CEO
Domino Media Group, the home and decor, content and commerce company, has hired Nathan Coyle as chief executive officer.
Redbook, Harper’s Bazaar Add to Teams
Redbook has hired one staffer and promoted another, and Harper’s Bazaar has added an editor.
Good Housekeeping's Meaghan Murphy on Live! with Kelly
Executive editor Meaghan Murphy appeared on Live! with Kelly to discuss the July issue feature: “Boardwalk Treats.” Kelly and guest host Carrie Ann Inaba played the Summer Food Face-off quiz with Meaghan to see which item was the better choice.
MPA Magazine Media Spotlight: Yankee Picks the Ten Best Beach Towns
Steve Jermanok writes: "New England is blessed with hundreds of miles of coastline and many towns that touch the sea. Whether you’re looking for waves to ride, long sandy stretches, or lots of family activities, there’s a beach town for you on our list."
Texture Approved to Roll Out In-App Purchases
Greg Dool writes: "In what could be a major boon to publishers looking to augment print revenues with digital edition subscriptions, magazine reader Texture has been approved for in-app purchases by Apple's App Store."
McGrath: 5 Signs We've Hit "Peak" Tablet - and How that Affects Your Publishing Strategy
Despite tablets seeing some rapid growth in the early years of this decade, GlobalWebIndex’s research shows they are now hitting something of a ceiling. It’s certainly too early to proclaim the ‘death of the tablet’ but the excitement that greeted the launch of the first tablets, and particularly the iPad, is a faded memory.
Catalina Launches Campaign ROI Evaluation Tool
Using the tool, Catalina can collaborate with clients to test and modify campaign parameters, such as program objectives, targeted buyer audiences, type and scope of campaign, coupon values, and investment levels.
Reuters Printing Special Edition Magazine for National Conventions
From Facebook Live to short e-newsletters to Snapchat and VR, media companies seem to constantly be looking for the next best thing to get their content out there and engage audiences. So it may come as a surprise that Reuters is turning to print, announcing that it will launch a special edition magazine, The American Voter, for the upcoming Republican and Democratic National Conventions.
As Online Video Surges, Publishers Turn to Automation
Ad Blocking Reinsertion - Should We or Shouldn't We?
Snapchat Sued Over X-Rated Material
Richard Prince Taking Art to New Heights with High Times Magazine Exhibit
Fusion Media Group Debuts Music Vertical TrackRecord
Local News Site Shuts Down
Move over, Helvetica: Type Is Hot
Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend (ROAS) with in-store purchase data, presented the study, “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” at the Advertising Research Foundation's Audience Measurement 2016 conference. The study generated benchmarks that allow marketers to compare the return they should expect from every dollar of their cross-media, digital video, display, linear TV and magazine advertising spending. In its analysis, NCS worked with The Advertising Research Foundation, CBS Corporation, Meredith Corporation, Sequent Partners and a prominent technology and display advertising company.
Magazines: Highest Return on Advertising Spend
Steve Jermanok writes: "New England is blessed with hundreds of miles of coastline and many towns that touch the sea. Whether you’re looking for waves to ride, long sandy stretches, or lots of family activities, there’s a beach town for you on our list."