The Association of Magazine Media

Thursday, July 7, 2016

Cosmopolitan's Joanna Coles on Expanding the Reach of Her Brand
Laura M. Holson writes "The actual oversight of a print publication and website is an increasingly small part of the job for 21st-century editors in chief. Joanna Coles, 54, who calls herself a “brand steward,” is expanding Cosmopolitan’s reach while also elevating her personal profile. In this she is the literal and spiritual successor to Helen Gurley Brown, the larger-than-life editor who ran Cosmopolitan for 32 years while also making a name for herself through freewheeling talk-show appearances and best-selling books."
Amy Astley Makes Architectural Digest Debut With Anderson Cooper Cover
On the cover, AD features Cooper sitting in a swing at his Brazilian getaway home. Shot by Simon Upton, the cover and spread showcases bold interiors from Cooper’s home in Trancoso.
Impressions and Reports from 2016's Record-Breaking Essence Festival
Oprah, Mariah Carey, Puff Daddy, Tyra Banks, Misty Copeland, Kendrick Lamar, and Ciara were all there: presented by Coca-Cola, the festival attracted more than 450,000 attendees to New Orleans this Fourth of July weekend for its annual cultural celebration featuring more than 100 performing artists and over 100 speakers.
The Economist Expands Beyond Business and Finance Coverage with Its Year-Old Films Division
“With video, we’re focusing less on the finance and business topics that people might know us best for, and more on areas that make for greater visual entertainment,” said Nicholas Minter-Green, president of Economist Films, The Economist’s year-old video division. “These are areas that we cover, but those for which we are probably less known.” He pointed to travel, social affairs, tech, and culture as non-finance subjects that The Economist would have a unique perspective on.
More on SI PLay: Modernizing the Fragmented Youth Sports Market
SI Play, powered by a mix of acquisitions and platform development, now supports more than 10 million monthly active users through its digital products and services. In addition, the platform has official technology partnerships with nine youth sports national governing bodies.
Hearst Doubles Down on Technology As Content Crosses Platforms
“We have been making a concerted effort to transform from a media company that used great technology to a technology company,” said Allen Duan, Hearst’s head of corporate technology.
Rachel Rothman, Chief Technologist for Good Housekeeping: Mogul Profile
Rothman shares a few of the important ideas she thinks would help promote the next generation of women in STEM, in this far-ranging essay that recounts her own career path, her struggles, and her successes.
In Harper's Bazaar: Emily Ratajkowski Poses Nude - Says There Shouldn't Be Just One "Ideal" Body
"The world should not be exclusive of the ideal body," she told famous feminist Naomi Wolf, who interviewed Ratajkowski for the magazine. "It has to include all ideals, all bodies." Ratajkowski – who has posted her fair share of nude photos on her social media accounts – came to the defense of Kim Kardashian's infamous nude selfie once again.
InStyle's Amy Synnott on Amazon's Style Code Live
@ the 13:14 mark, InStyle executive editor Amy Synnott shows Viewers how to care for their curls.
Texture App Updates: Long List Includes Subscriptions Buying In-App
The digital newsstand app Texture from Next Issue Media updated their iOS app, as previously noted, to add in the ability of readers to buy a subscription in-app. Previously, the app was a reader app, meaning that it would not deliver any magazine issues unless the reader had already signed up for a subscription plan on the company’s website.
Wenner Media Looks to Ditch Sky-High Midtown Rents for Brooklyn
Rolling Stone parent Wenner Media is said to be in talks to move the 49-year-old company away from the sky-high rents of Midtown — to the Brooklyn waterfront.
MPA Magazine Media Spotlight: In ELLE - Women's Soccer Is Done Playing Nice
The men have never won a World Cup. The women are the reigning champs. When the U.S. Women's National Soccer Team plays in Los Angeles, they fly coach.
Gay Men’s Food Magazine Hosts San Francisco Event
Lynn Scotti Kassar Named Publisher of Gotham
Pallet Magazine, a New Quarterly Publication for Thinkers, Craft Beer Drinkers and Beyond
Nancy Hill Stepping Down As 4As Chief, MediaLink May Handle Search
Guardian’s Katharine Viner: "Social Media Companies Have Become Overwhelmingly Powerful"
Share This?
The Attention Economy and the Demise of the Middle Ground
Online Publishers Must Diversify Traffic Sources, Says CEO
Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend (ROAS) with in-store purchase data, presented the study, “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” at the Advertising Research Foundation's Audience Measurement 2016 conference. The study generated benchmarks that allow marketers to compare the return they should expect from every dollar of their cross-media, digital video, display, linear TV and magazine advertising spending. In its analysis, NCS worked with The Advertising Research Foundation, CBS Corporation, Meredith Corporation, Sequent Partners and a prominent technology and display advertising company.
Magazines: Highest Return on Advertising Spend
The men have never won a World Cup. The women are the reigning champs. When the U.S. Women's National Soccer Team plays in Los Angeles, they fly coach.