The Association of Magazine Media

Tuesday, July 5, 2016

The Media Chart: "Game of Thrones" Goes Out Big, Women's and Men's Health and Fitness Magazines Report Audience
Women's Health and Men's Health went hand in hand as number 1s in print + digital audience totals for May 2016; But which titles rounded out the top five spots, which brands exhibited the most growth year over year? Read more and find out.
Time Inc. Sets Records with Essence Festival
If some of you are wondering why part of Time Inc's new focus will include live events, look no further than the recent Essence Festival which brought in over 450K attendees and generated 3.5 billion social media impressions.
Time Inc. Plans Significant Reorganization to Generate Non-Print Revenue
The restructuring, which is expected shortly, comes as the magazine publisher is forecasting a revenue gain of 1% to 5% in 2016, which would be its first significant revenue improvement in five years.
TIME Magazine Releases 99% Politics-Free Issue
Created for the Fourth of July holiday weekend, Time magazine released a special "99% Politics-Free Issue." Donald Trump is on the cover. (Kidding!) Actually, Hillary Clinton is on the cover. (Still kidding!) No, wait, Bernie Sanders is. (Sorry, Bernie.)
First Look: SI Film’s "Jenner: 40 Years After Gold”
The SI Films doc is part of a multi-platform, 40th anniversary retrospective of Jenner’s 1976 Gold Medal-winning decathlon performance at the Montreal Games. In addition to the doc, there’s the cover story in SI’s special "Where are They Now" double issue and online, written by senior writer Tim Layden.
How Kim Kardashian Drove GQ's Biggest Days of Online Traffic, Ever
“We knew if we shot it right, and launched it right, given Kim’s huge social media presence, we could create a viral phenomenon,” Jim Nelson, GQ’s editor-in-chief said. “And that’s what happened.”
Martha Stewart Wants a Steady Revenue Stream from Facebook Live
As Facebook Live viewers have noticed, advertising isn’t allowed on the streaming service, at least not yet. However, creators are free to integrate product placements into their videos, and Martha Stewart has done some of that. So far, brands seem to be testing the water, with a Facebook Live mention as a small part of a bigger advertising deal.
How Meredith Rollins, Editor in Chief of Redbook, Spends Her Sundays
On weekends, Meredith Rollins, the editor in chief of Redbook, migrates with her family to a three-bedroom gardener’s cottage in Litchfield County, Conn., which they have rented for almost a decade. “I love the small-town feel and the community,” she said. “It’s become part of who we are.”
New Legal Filings Detail Reporting of Rolling Stone’s U-Va Gang Rape Story
Rolling Stone journalist Sabrina Rubin Erdely spent five months investigating a shocking claim of a gang rape at a University of Virginia fraternity, and the 9,000-word account of the brutal attack published online on Nov. 19, 2014, sent a tremor through the Charlottesville campus and beyond.
Pillars of Black Media, Once Vibrant, Now Fighting for Survival
In Sydney Ember and Nicholas Fandos' article: "Traditional media companies have struggled for years to adapt to a digital world, but the pressure on black-owned media has been even more acute. Many are smaller and lack the financial resources to compete in an increasingly consolidated media landscape. Advertisers have turned away from black-oriented media, owners say, under the belief that they can now reach minorities in other ways."
StyleWatch’s Brittany Burke on Amazon's Style Code Live
StyleWatch’s deputy editor takes to Amazon's Style Code Live to discuss the latest trends in sneakers for the summer season.
More Exclusives from the August Issue of InStyle: Priyanka Chopra
Priyanka Chopra is on the cover of InStyle magazine’s August 2016 issue: She explains why "Bollywood" is a stereotype she won't use and why she's never dated...
Hearst Magazines Digital Media Names Video Sales Director
“Demand for video is increasing exponentially, from both consumers and marketers, and Mark will work with the sales, marketing and audience dev teams across our portfolio to find and deliver the perfect opportunities,” said HMDM senior vp and CRO Todd Haskell, in a statement.
Vogue to Launch Its First Middle East Edition
Condé Nast-owned monthly magazine Vogue is to launch an edition for the Middle East this autumn. Deena Aljuhani Abdulaziz, who will be appointed the editor-in-chief of Vogue Arabia, told the Financial Times: “The Arab world consists of 250m people, and they never had a Vogue”. She added: “The time has come, and it has been a long time coming.”
Magazine Media 360° May 2016 Data Available!
1961: Mad Magazine's Parody Cadillac Ad Seems Very Plausible Today
PubNative Launches Native Mediation Solution for Mobile Publishers
More on How Mother Jones Went Undercover
Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend (ROAS) with in-store purchase data, presented the study, “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” at the Advertising Research Foundation's Audience Measurement 2016 conference. The study generated benchmarks that allow marketers to compare the return they should expect from every dollar of their cross-media, digital video, display, linear TV and magazine advertising spending. In its analysis, NCS worked with The Advertising Research Foundation, CBS Corporation, Meredith Corporation, Sequent Partners and a prominent technology and display advertising company.
Magazines: Highest Return on Advertising Spend
Cosmopolitan reports from the offices of Miami ob-gyn Dr. Christine Curry, as she treats about a dozen pregnant women who fear their babies may have microcephaly.