The Association of Magazine Media

Wednesday, June 29, 2016

Magazine Media 360° May 2016 Data Available!
Today MPA released the May 2016 Magazine Media 360° Brand Audience Report. Total magazine media audiences increased more than 6% to 1.8 million, compared to 2015. With the release of GfK MRI’s new Spring 2016 survey, we see that Print+Digital audiences are holding steady with a slight increase in audience. Of the 109 magazine brands in the Brand Audience Report utilizing the new Spring 2016 Gfk MRI release for their Print+Digital audience measurement, 83 of them (76%) have seen positive percentage changes vs. a year ago than they had with the Fall 2015 survey. Online platforms continue the pattern we have witnessed since Magazine Media 360° launched in September 2014. While Web (Desktop/Laptop) has decreased slightly, Mobile Web is up nearly 23% compared to a year ago and has now reached a share of 31% of the Total Magazine Media 360° Audience. When looking at Web usage as a totality (Desktop/Laptop plus Mobile), there has been a noticeable shift over the course of the last year from Desktop/Laptop being the dominant platform to Mobile with 68% of Total Web audience: This further confirms consumers’ shift from the larger computer screens to smaller ones on tablets and phones. Video also continues its rise, showing growth of 41.0% versus a year ago. Several brands with high growth in their Video audiences have now broken through the 1 million Unique Viewer level. Access the full report, as well as Top 10 lists and infographics, here.
Condé Nast's Food Innovation Group and Its "New Orleans at Your Fingertips": Digiday Awards Winner's Circle
"Legacy publishers with print magazines and robust digital presences are better-poised than most to deliver effective print digital integrations. At the 2016 Digiday Content Marketing Awards, Condé Nast’s Food Innovation Group won Best Print to Digital Content Integration for the series “New Orleans At Your Fingertips” to raise awareness for nail polish brand OPI’s New Orleans-inspired spring/summer 2016 collection. The campaign was a mixture of print advertising featuring both influencers and models, influencer-created content on blogs, online recipes and a live press event." Christin DeMaria, senior manager of integrated marketing at Bon Appétit and, answered questions about how the program came to life.
Rolling Stone Rape Story: Judge Dismisses Fraternity Members’ Lawsuit
Rolling Stone magazine prevailed in a New York federal court on Tuesday when a judge dismissed a lawsuit brought by three former University of Virginia fraternity members over the infamous, since-discredited story about an alleged rape.
Kelly: Athlon Media Owner Closes in on Harris Publications
Keith Kelly reports "Harris Publications, which shut its doors in late April, is awaiting a judge’s OK to sell the assets to Spencer Hays-owned Athlon Media. A deal is now expected by June 30."
Fashion Brands and Publishers like Cosmopolitan, Esquire, and Harper’s Bazaar Test Out Emoji Keyboards
Publishers like Cosmopolitan and Esquire have released emoji keyboards this month. Harper’s Bazaar has demonstrated there is an appetite for branded emojis among its readers: When the publisher offered the first iteration of its keyboard in 2014 during the first weekend of New York Fashion Week, it received 30,000 downloads in the first 24 hours, according to Wendy Lauria, associate publisher of marketing at Harper’s Bazaar.
Caitlyn Jenner Dons Medal for "Sports Illustrated" Cover
At the beginning of the 22-minute video feature that accompanies the Sports Illustrated Summer Double Issue cover story, Caitlyn Jenner is shown cradling her 1976 Summer Olympics gold medal. She confesses that she “never takes this thing out.” But she did for the photo shoot at her home in Malibu, and the result is another iconic cover.
Cosmopolitan's Joanna Coles Talks Brexit Causes with Larry Wimore
Coles offers her perspective on some of the possible factors and motivations, both social and economic, behind the recent outcome in the U.K. while making a plea for the inclusion of more women in politics.
Kim Kardashian Celebrates GQ Cover With John Legend, Chrissy Teigen and More
GQ editor in chief Jim Nelson hit Los Angeles on Tuesday night to toast July cover girl Kim Kardashian West — along with internet-breaking web traffic due to her scantily-clad photos and an interview in which she called out Taylor Swift — with a cocktail party in the penthouse of West Hollywood’s Chateau Marmont.
Rising Stars: How Bonnier's Amanda Jones Found Her Way to Magazine Media
Amanda Jones, director of social media and search marketing at Bonnier Corp., started her career as many do: as an intern. After graduating from the University of Central Florida in 2003, she took on a roll in PR, working for the marketing agency formerly known as Ypartnership (now MMGY Global) in Orlando.
Out of Office: How Gregory Gatto of Bonnier Corp., Spends His Downtime
Greg Gatto is well-suited to his role as VP and publishing director of the Bonnier Lifestyle Group, which includes Field & Stream as well as Popular Science, Saveur, Outdoor Life, Popular Photography, and SHOT Business. When not at work, one of his favorite pastimes is fishing.
Derek Jeter's The Players Tribune Broadens Ambitions with Video Series
The series, "Scouting Myself," will feature eight videos of athletes such as star NFL wide receiver Larry Fitzgerald and NBA world champion Paul Pierce surprising unsuspecting high school players in the film room. "Scouting Myself," is the byproduct of The Players' Tribune's partnership with American Family Insurance that was announced in January.
WIRED Adds Lauren Goodman As Contributing Style Director
“At Wired, we are always looking at how innovation and design are changing our lives,” said Dadich. “From the rise of wearables and the future of retail, to the migration of street style to social platforms, the convergence of fashion and technology is one of the most exciting developments taking place right now. And there’s no better person to help us navigate this emerging space than Lauren.”
Snapchat Is Slashing Its Ad Prices for Brands, Sources Say
Garett Sloane writes: "Pricing has been a persistent gripe from advertisers around Snapchat. Now, with a new ad platform that allows for more experimentation, prices are starting to look more reasonable, according to sources."
Publisher Sells Off Westchester Family Magazine
“I’m getting out of the publishing business and doing other things,” said CEO Gary Hibert, who took over the magazines four years ago. Locally, Les Goodstein’s CNG is snapping up the Rye, NY-based Westchester Family, which has a circulation of 35,000.
JIG Media Launches New York for Seniors: It’s a Website and Glossy Print Magazine
There were already close to a dozen JIG Media brands, everything from Brooklyn Buzz to DIY Makeup to NYC Teachers. Now, another has joined the fold – New York for Seniors.
Turkey Blocks News Sites, Twitter, Facebook After Deadly Attack
What Axel Springer's Loss in Ad-Blocking Suit Means for U.K. Publishers
Cannes Is No Longer an Ad Festival
Hulk Hogan Wants to Assess Whether Gawker's Nick Denton Is Really Indispensable
The Snapchat Effect: Fashion Designers Are Making Ephemeral Fab
Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend (ROAS) with in-store purchase data, presented the study, “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” at the Advertising Research Foundation's Audience Measurement 2016 conference. The study generated benchmarks that allow marketers to compare the return they should expect from every dollar of their cross-media, digital video, display, linear TV and magazine advertising spending. In its analysis, NCS worked with The Advertising Research Foundation, CBS Corporation, Meredith Corporation, Sequent Partners and a prominent technology and display advertising company.
Magazines: Highest Return on Advertising Spend
Heading Into the 2016 Olympics, ELLE Looks At How Fashion Has Shaped the Sport of Gymnastics: When the U.S. women's gymnastics team marches into the arena in Rio to compete at the Olympics in August, all eyes will be on them. This will be due, in part, to the fact that they are the defending world and Olympic gold medalists. But another reason is that they will be decked out in the shiniest leotards of all the competitors. The jewel-toned leotards in deep pink, red, and purple will be adorned with anywhere from 3,500 to 4,000 crystals.