The Association of Magazine Media

Tuesday, June 28, 2016

Magazines with Changing Formats, Models Are Still Magazines
Jessica Patterson writes: "It has been an interesting month for magazines when it comes to formats and business models. First, Rodale announced its 66-year-old Prevention magazine was going ad-free. Secondly, a funny offering from Canada announced it would print a content-free model. Thirdly, Snapchat decided to launch a digital magazine that would live on the web."
Inside The Economist’s In-App Attention-Based Ad Sales
“We’re not in the business of selling clicks and impressions, despite it being what advertisers ask for. We’re in the business of selling engagement,” said The Economist’s global head of digital products revenue Ashwin Sridhar.
AIM to Debut "Anglers Journal Television"
Premiering on the Discovery Channel's Destination America network this Sunday, July 3, the new series showcases the places, people and fishing found throughout the coastal U.S. and several international destinations. Editor Amy Odell to Add Oversight of
The digital editor grabs the title of director of editorial strategy for Cosmopolitan’s sister site Redbook. Ashley Mateo will become site director of Redbook and report to Odell. Odell will continue to report to Hearst Magazines Digital Media senior vice president and editorial director Kate Lewis.
14 Fashion Insiders Remember The Late, Great Bill Cunningham
Eric Wilson, InStyle Fashion News Director, Giovanna Battaglia, W Contributing Fashion Editor, Vogue Japan Senior Fashion Editor, Ariel Foxman, InStyle & People StyleWatch Editorial Director, Kyle Anderson, Marie Claire Market & Accessories Director, Laura Brown, Harper’s Bazaar Executive Editor, and Arthur Sulzberger Jr, Publisher, The New York Times gave their impressions and remembrances.
Sheelah Kolhatkar Joins The New Yorker
Joining The New Yorker as a staff writer, "this is a bit of a homecoming for Kolhatkar, as she worked for Condé Nast Portfolio from 2006 to 2009."
Ads Near Premium Content Get More Attention
Publishers have long contended that “content is king” and marketers benefit from adjacency to quality editorial as a way of differentiating themselves and justifying higher ad prices.
Three Questions Publishers Have About Snapchat Discover
Ashley Norris writes: "In pretty much every major publisher office around the globe at the moment questions are being asked about Snapchat. The image-driven social network has now become so popular - it recently overtook Twitter in number of active users - that media companies, especially those who target younger demographics, can no longer afford to ignore it."
Caitlyn Jenner Recalls a TMZ Low Point
She participated in a Sunday morning panel discussion moderated by journalist Buzz Bissinger, who wrote the Vanity Fair article that went along with Jenner’s indelible coming-out cover.
ComScore and xAd Partner to Link Online Ads with Offline Actions
ComScore (a company part-owned by WPP) has paired with xAd (an outfit that helps advertisers locate audiences in public) to help brands better understand when their mobile ads have driven an in-store visit.
U.S. Adults Consume an Entire Hour More of Media Per Day Than They Did Just Last Year For daily total of 10 hours, 39 minutes
U.S. adults spent 10 hours, 39 minutes a day consuming media in the first quarter of 2016. That's up a full hour from the first quarter of 2015, and it's thanks to a substantial increase in smartphone and tablet usage, according to Nielsen's Q1 2016 Total Audience Report.
...Read All About It! 2.7 Billion Adults Read Newspapers In Print
According to the annual World Press Trends survey by the World Association of Newspapers and News Publishers, audiences are contributing an increasing share of the total global newspaper revenue. Newspaper circulation revenue represents 53% of the overall industry revenue, underscoring the trend that audiences have become publishers’ biggest source of revenue.
Women’s Running Sets Traffic Records
New York Times Braces for Big Change
FCC Chair Proposes Retaining Most U.S. Media Ownership Rules
The e-Commerce Winners and Losers in the Wake of Brexit
Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend (ROAS) with in-store purchase data, presented the study, “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” at the Advertising Research Foundation's Audience Measurement 2016 conference. The study generated benchmarks that allow marketers to compare the return they should expect from every dollar of their cross-media, digital video, display, linear TV and magazine advertising spending. In its analysis, NCS worked with The Advertising Research Foundation, CBS Corporation, Meredith Corporation, Sequent Partners and a prominent technology and display advertising company.
Magazines: Highest Return on Advertising Spend
In Harper's Bazaar, the fashion world remembers Bill Cunningham - The industry took to social media en masse to remember and pay tribute to the street-style photographer, and Harper's Bazaar has gathered some of the most poignant tweets and comments.